Pillar Content Strategy For Artists
Are you getting discouraged by the lack of art sales and lack of traffic your artist website receives?
If you are don’t be alarmed, you are not alone.
The good news is that there are strategies you can start implementing today to increase your traffic and online art sales.
In this post, you will discover how pillar content generates traffic to your artist website and how to get started.
- Pillar Content Strategy For Artists
- How Pillar Content Generates Traffic
- How Blog Posts Generates Long-term Growth
- What Is A Pillar Content Strategy
- How To Get Started With Pillar Content
- Final Thoughts On How Pillar Content Generates Traffic
- Keyword Phrases For Pillar Pages
- Writing Your Pillar Page
- Final Thoughts How Pillar Content Generates Traffic
How Pillar Content Generates Traffic
Many different digital marketing strategies will help you sell art online like Facebook marketing, Instagram marketing, email marketing, SEO, and Keyword Research. These are online marketing strategies that every artist should be taking advantage of, but they are not the only tools you should be using.
Are you using blogging as a tool to promote your art business?
If you are not, you might want to consider starting an art blog today.
Every blog post you publish creates another way for an art collector to discover you on Google or Bing.
One advantage of a blog post is that it will continue to drive traffic to your artist websites for years to come.
Social media platforms like Facebook and Twitter will give you instant results but not long-term traffic.
Here is an example of some of my top posts still drive thousands of people to my site every month, and they are over four years old.
Below are a few of my most popular posts:
- Art That Sells – What Artists Need to Know
- How To Write An Artist Statement That Sells Art
- How To Price Art – 5 Essential Strategies That Increase Sales
- 15 Places to Sell Art Online And Make Money
These are just a few posts with over 10,000 social shares each and drive a tremendous amount of traffic to my site every month.
How Blog Posts Generates Long-term Growth
As you keep creating content, you are opening more doors for people to land on your site.
Unlike social media networks, your content will live on until the end of time or until you decide to delete it from your blog.
Every article you publish will be indexed by the search engines and always available for people to discover.
There is no magic number of articles that you will need to write before starting to see more traffic to your site. The incline in traffic will increase over time.
For example, if you have a hundred blog posts, you are creating a hundred different ways people can find you in Google’s search.
On the other hand, if you only have ten blog posts on your site, you are only providing ten different ways to discover you online.
With that said, it is safe to say that the more blog posts you publish, the more traffic your site will generate.
What Is A Pillar Content Strategy
Pillar content or a Pillar page is the cornerstone for the majority of your site’s content.
The pillar page connects all of the more detailed posts about a specific topic.
For example, I have posts that talk about blogging, social media marketing, newsletter marketing, and Pinterest marketing.
All of the posts talk about selling art online, so my pillar content page is Sell Art Online Startup.
All of the explicit content I write about selling art is linked to the pillar page, and the pilar page connects back to the pilar page.
I have also made smaller pillar pages, including a blogging pillar page, Facebook marketing pillar page, Pinterest marketing pillar page, etc.
I connect all of the detailed posts related to the more specific pillar page and back to the pillar page’s original page.
Connecting all of the posts related to a specific topic helps Google understand what my website offers.
How To Get Started With Pillar Content
The first step you will want to take when developing your pillar pages is to choose all of the different topics you will wish to your website t rank for in the search results.
If your blog discusses wildlife paintings, you paint perhaps you will have a pillar page regarding wildlife paintings, big cat paintings, elephant paintings, how to protect your wildlife paintings, and how to paint wildlife.
Do not be too broad with your pillar pages. For example, you would not want a pillar page called oil paintings. Instead, you will want a page called wildlife paintings for sale or big cat oil paintings.
A post about big cat oil paintings is a perfect example of a pillar page. You will be able to write much content about big cats and your big cat oil paintings.
Research other art blogs if you are having difficulty coming up with topics for your pillar page.
See if they are writing about anything that relates to your website that you overlooked.
Another free tool is Ubersuggests.
Type in at least three of your competitor’s websites in Ubersuggests search.
- Information displayed:
- Estimated monthly visits
- Social shares
To see what keywords your competitors are ranking for, click Keywords.
Here you will find:
- The number of keywords the site ranks for
- Keywords estimated number of monthly searches
- How many pages views the site receives for each keyword
Write down all of the topics you will want to rank for.
Keep in mind that you might want to consider writing about different topics as your art business grows.
To do so, start by writing a broad post about the new topic you would like to cover.
After you have finished writing your pillar page, write more detailed posts about the topic you cover, and link both pages.
Final Thoughts On How Pillar Content Generates Traffic
Content is the new marketing. It is easy in today’s world for people to find the information thanks to the internet.
You want to provide pillar content to attract readers to your site. The more people who land on your site the better your chances are to land a sale.
If you are looking for more traffic on your site, the answer is simple. Pillar content generates traffic. Start writing today and linking relevant content to your pillar page.
Art Marketing Basics: How Pillar Content Generates Traffic Overview:
- How Blog Posts Generates Long-term Growth
- Art Blogs Can Increase Revenue Streams
- Marketing Strategies For Artists
- How Pillar Content Traffic
- Online Marketing
Keyword Phrases For Pillar Pages
Pillar pages help search engines understand what your site offers but the effect on SEO is only as good as the keywords you write about.
Every pillar page you create needs to have targeted keywords associated with the main topic.
You will have to dedicate some time to research what keywords will be worth writing about.
Go to search and open an incognito page and type in your pillar page’s main topic.
As you start typing, Google will show you what phrases people are searching for.
Write down all of the phases that you can write about.
Type in different phrases that describe your pillar page for more ideas.
Next, scroll down to the end of the page. Here you will find “people also search for” and “searches related too.”
Google wants you to succeed and tells you exactly what people are searching for.
You need to spend a few minutes researching.
Writing Your Pillar Page
The last step is to write your pillar page and write more detailed posts to link to your pillar page.
Your pillar page will end up being the longest posts on your art blog.
Your objective is to write about the topic that you are covering with as much detail as possible.
Most times, the topics you write about can be more in-depth articles.
This is where you will write in-depth articles supporting the topis of your pillar page.
For example, this post is a more in-depth article for my pillar post, Digital Content Marketing – What Artists Need To Know.
This post adds value to the pillar post and helps search engines that this site talks about building an art business with an art blog.
Keep accurate notes with every page you create. It is essential not to write about the same keywords in two different posts. Google frowns on duplicate content. The notes you take will help you to keep track of what you have already written about.
Final Thoughts How Pillar Content Generates Traffic
Congratulations, you now know the importance of pillar pages and how it will help your SEO strategy.
Your pillar page is the page that summarizes the rest of your content.
Organizing your artist website will make it easier for Google to scan rank your site in search.
Your Pillar page will also make it easier for your readers to find the information they are searching for. When they can easily find what they need they will go to your site first for more information.
Related Pillar Content Articles:
- How to Write Pillar Content and Why it is Important for Artists
- How To Increase Art Sales With Great Pillar Content
- 4 Effective Tips For Writing Art Blog Posts That Rank Well
- 8 Effective Blogging Strategies For Art Blogs
- 5 Types Of Art Blog Posts That Drive Traffic