Is you head spinning from all of the art marketing articles that pop up every day? In this article, I want to share with you one true way to start building your art business and eventually sell more art.
Art Marketing Basics: Get To Know Your Audience
There are so many layers that are involved in marketing your art. If you do a search for art marketing or Facebook marketing, you will find the latest and greatest marketing plans. Every marketing strategy has its place and will only be productive if you have a strong foundation for the basics.
It is easy for anyone to become attracted to “Fastest ways to sell more art” articles. The only problem is that most of them are just lies. Selling art takes hard work, learning, and dedication. There are some basic marketing strategies that you will always want to focus on. All of the other layers that are involved with your marketing plan will enhance your foundation. They are not a substitute for the daily hard work that you will have to do. You cannot build a house on a weak foundation.
Think about how long it took for you to become the artist that you are today. It did not happen overnight. It took many hours of practice. If you are like me, you are still trying to better your craft. Selling your art is going to take the same dedication. It will not happen overnight, but if you are consistent your business will grow stronger every year.
In this article, I just want to talk about your audience. There is no question that your audience is the most important layer of your business. They are the ones that will purchase your art, follow your blog, like your Facebook fan page, and talk about you to their family and friends.
There is no better way to build your business than to take the time necessary to get to know your audience. Take the time to learn everything that you can about them. The more that you learn about your audience, the more productive your marketing plan will be. You will know what content you should be providing to catch their attention. You will know what you should post on Facebook to have them comment, like, and share.
How To Get To Know Your Audience
The easiest way to get to know someone is to be a good listener. Listen to what they have to say and how they say it. Everyone loves to talk about their interests and beliefs. Let them tell their story. Ask them questions to encourage a conversation.
When you are gathering the information, you are building a profile of that individual. Keep a log of everything that you learn about your audience. The more information that you can gather the more effective your marketing plan will be.
You will start to see some common grounds between the people that you are profiling. You will want to keep records of all the information that you gather and keep updating it as you gather more information.
Information that you will need to design a better marketing plan:
Some of the most basic rules are often times overlooked. You are an artist that has decided to sell your artwork. You have started a customer service business. It is important to treat all of your customers with respect.
We are all human, and we will have good days and bad days. One thing that you will need to learn is how to put on a happy face when you are having your worst day ever.
Every encounter that you have with your customers will leave an impression. Make it a great experience for your customer every time that they see you.
- Greet them with a “hello” and their name.
- Ask how their day is.
- Listen, listen, listen, respond, then listen some more. Never talk over or interrupt a customer when they are talking. You will have an opportunity to give your views when they are finished talking.
- Be specific about your actions. Explain in detail how you can help them and when you will be able to help them.
- Always end the conversation with a “thank you, and have a great day”.
Sometimes business owners forget what it is like to be a consumer when they are engaging with a customer.
Always think about what would make a great experience for you if you were interested in purchasing an expensive piece of art from an artist. What would make you feel special? What would build your trust? What would make you want to go back to that artist to purchase more art?
There is no better art marketing plan than providing great customer service. Do not get hung up wasting your time on “get rich quick” scams. They do not work. Instead, spend your time finding people that are interested in your art style, then start building relations with them. Your customers will be able to build your business faster than you ever could.
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