I have seen many changes with online businesses since I launched my first online art business in early 2000’s. Even though it seems like there are new tactics that pop up every day for online marketing, one thing stays the same. You need to build a strong foundation. You need to become a master with art marketing 101.
Art Marketing 101 Build a Strong Foundation
Art Marketing 101 Build a Strong Foundation
It is an exciting time to be an artist, and I would have never been able to make a career from my art without the help of the internet. Every positive comes with a negative. With so many options available for people to start an online business, some of the basics are lost. People want to dive right in and jump to the latest, greatest way to grow a business fast. The truth is there is no quick pass. If you want to stay in the game, you will need to know art marketing 101 and build yourself a solid foundation.
Vision and Goals
If you have been following me for some time now, you have heard this speech before. You need to have a clear vision of where you would like to be in the next five or ten years, and you must set goals to get there. It is that simple. Please do not skip this step.
If you have trouble writing goals or need help with your vision and mission statement, please read:
You can also take my free course, How to Write Goals for further help.
Now that your vision and goals documented, everything else will fall into place.
Online Art Gallery
It doesn’t matter if you are planning on selling your artwork online or not. Having an online art gallery will help you build your business.
If you are not selling your art online and you are selling at craft shows and or through Galleries, your online site will help you to build an audience and will be your portfolio. People will be able to view your work at their convenience. When they are in a purchasing frame of mind, they will learn where they need to go to purchase your art.
If you are selling your art online, you must have a place for your buyers to buy your artwork. Your Online Art Gallery will be the foundation of your business. This is where you will generating revenue. Everything else that you do should drive traffic to your online Art Gallery.
Your art blog is your artist diary that will allow people to get to know you and feel connected to you. Your art will mean something special to a person that feels connected to you. Your art will have a unique story.
Think of blogging as a way for you to share your thoughts and views to the world. The more articles that you write the more gateways you will create for people to find you.
Your art blog will be the number one source for generating traffic to your online Art Gallery. You will not get an instant like or comment on your post as you do with social media. However, your blog posts will be searchable in search engines for years and years to come.
Read some of the benefits of blogging, 6 Blogging Benefits You Can’t Ignore.
Social Media Platform
Social media marketing is a powerful tool which will help you to build brand awareness quickly. Unfortunately, many people do not market correctly on social media. For some reason, people think they will receive more sales if they sign up for every social media account and post their artwork.
They best way for you to tackle social media marketing is by using one or two platforms. Unless you want to spend eight hours a day on social media and zero hours in the studio, one or two platforms will be all you can handle.
Your goal should be to pick a social media platform you will enjoy. If you enjoy the site, you will put in your best effort. Learn everything you can about the social media platform you decided to use and become a marketing master.
Assess and Adjust
For you to grow your business, you will need to evaluate and adjust your marketing strategies. Do not waste your time searching for a marketing strategy that is guaranteed to give you instant results. It does not exist.
Many people are afraid to start something because it is not perfect. If you are waiting for a plan to be perfect before you start it, you will never begin. Develop a plan and put it into action. Assess the outcome and make any adjustments necessary to move forward.
The most successful businesses are successful because they are experts at assessing and adjusting.
If you want your artwork to sell, you will need to become a salesperson. That doesn’t mean you should be dishonest. Many people believe if they post their artwork online people are going to find it and purchase it. That is simply not the case. You need to develop a strategic marketing plan which will drive traffic to your online Art Gallery. The more people that see your art, the better your chance will be for landing a sale.
The last point that I would like to talk about is to keep learning. Learn from your mistakes, learn from other artists and learn from other successful businesses. Do not be afraid to ask for help. The more you learn, the more successful you will become.
Before you start trying every new hack under the sun, build a solid foundation. You will get to where you want to be quicker if you do not skip any steps. Be patient, work hard and keep learning.
You also might be interested in:
- 7 Effective Social Media Marketing Strategies for Visual Artists
- Developing a Social Media Marketing Strategy
- Developing a Niche Marketing Strategy Course
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
Are you struggling with time management? Do you have a winning mindset that will help you achieve your goals? Do you have goals?
My book The Productive Artist How to Live Your Dreams will help you to have a winning mindset, increase your time management skills and have you write goals that you will achieve. Available at Amazon.