Are you looking for some free tools to help with your keyword research? If so, you’re in luck! In this post, we’ll look at three free tools that can help you find keywords that are relevant to your business. We’ll also discuss using these tools to get the most out of your keyword research.
So, let’s get started.
Keyword Research Tools
When it comes to art blogs, keywords are essential for several reasons.
First, they help to ensure that your blog is discovered by people searching for information on the topics you cover.
Second, they help to categorize and organize your content, making it easier for people to find what they’re looking for.
Third, they can be used to generate targeted traffic from search engines, leading to increased blog exposure.
Ultimately, keyword research is essential to developing a successful art blog. By taking the time to identify and target the right keywords, you can ensure that your blog is seen by the people who are most likely to appreciate it.
What Is A “Keyword?”
A keyword is a word or phrase used as a search term to find information or matches on a given topic.
In digital marketing, keywords target specific audiences with relevant content. For example, a company selling running shoes may use the keyword “running shoes” in its marketing content to attract customers interested in buying them.
In addition to being used in marketing, keywords are also used in search engine optimization (SEO) to improve the visibility of a website or web page in search engine results pages (SERPs). For example, the same company selling running shoes may use the keyword “running shoes” on its website to improve its ranking for that keyword in Google’s SERPs.
Ultimately, keywords are a valuable tool for businesses and individuals who want to target specific audiences with relevant content.
How To Come Up With A List Of Keywords
As an artist, it can be challenging to know what keywords to use when marketing your work online. However, a few strategies can help you develop a list of keywords that will be most effective in reaching your target audience.
One approach is to think about the topics that your work encompasses. What are the main themes or ideas that you explore in your art?
Another approach is to consider the medium or materials that you use. What are some of the unique elements of your work?
Finally, it can be helpful to think about the emotions that your art evokes. What kind of feeling do you want people to experience when they see your work?
By thinking about these three factors, you can develop a list of keywords to help you reach your ideal audience.
What Are Focus Keywords
Focus keywords are the most important words or phrases in your content. They’re the words you want to rank for in search engines and should appear throughout your content, including in the title, headings, and body text.
When deciding on focus keywords, try to think like your audience. What terms or phrases are they likely to use when searching for information on your topic? For example, if you’re writing an SEO article, your focus keywords might be “SEO tips,” “SEO strategies,” or “SEO tactics.” Once you’ve identified your focus keywords, use them naturally throughout your content.
Stuffing keywords into your article will make it difficult to read and hurt your chances of ranking in search engines. Instead, focus on creating high-quality content that uses your keywords in a way that feels natural and organic.
What Are Long Tail Keywords
Long tail keywords are defined as three or more word phrases that are highly specific to what you are selling. Long tail keywords get less traffic than general ones but have a higher conversion rate because they are more specific. You’re more likely to rank for a long tail keyword because it is more precise, and there is less competition. For example, “men size 11 black running shoes” is a long-tail keyword. If you sell men size 11 black running shoes, you want to target this keyword because people who search for this keyword are further along in the buying cycle and are more likely to convert.
How Keyword Finders Help To Discover More Keywords
A keyword finder is a tool that helps you discover new keywords by analyzing your existing content. It looks at the words and phrases you are already using and compares them to what people are searching for.
As a result, it can help you fine-tune your keyword strategy and ensure that you are targeting the right terms. If you are looking to improve your search engine ranking, a keyword finder is an essential tool.
3 Free Keyword Research Tools
There are three free tools that I would like to share with you that will help you with your keywords.
Google Keyword Planner is a great keyword research tool to start with.
You will need to set up a Google AdWords account. An AdWords account is free to set up, and you do not have to create ads to use the Google Keyword Planner.
Type in a keyword that you would like to research.
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Google will give you a list of related keywords. You will also see the average monthly search for that keyword.
The graph displays the average monthly searches. Art marketing was searched between three million and four million times a month for the past year.
Below the graph, you will see a list of ad group and keyword ideas.
This will let you know how high the competition is for specific keywords.
Google Trends is another favorite free tool that I love to use while deciding what keywords I would like to target.
Enter multiple keywords
- Filter location
- Search History
- Category
- Compare terms
After filling out the above information, it will show your interest in the keywords, regional interest, and related searches over time.
You can see in this example that art marketing is declining in popularity over the past ten years. This information will allow you to adjust your focus for your site.
Keyword Tool is a free tool that will help you generate a list of long-tailed keywords.
Long-tailed keywords will help you target a particular topic.
For example, Merlot Red Wine California would be a long-tailed keyword. Wine would be a generic keyword. By using long-tailed keywords, you will be attracting people who are interested in your content.
How To Use These Tools
- Type in the topic you want to search in Google Keyword Planner.
- Find the best keywords that fit your niche and the content that you will be writing.
- Search the trends of the keywords that you generated with Google Trends.
- Take the best results and search with Keyword Tool to see if you can be more specific with the keywords.
Your primary objective is to have your content found on Google by the people who will be interested in your artwork.
Conclusion
Writing great content takes work. You can do it; the more you write, the better you will be. Your following will grow, and your art sales will increase.
The flip side of creating great content that your readers will enjoy is having it found. Take the time necessary to research the best keywords for your content. Doing so will generate free traffic to your site.
There are thousands of artist blogs on WordPress, painting blogs, and acrylic painting blogs online.
You have to separate yourself by developing a keyword marketing strategy.
What are your thoughts? Are you spending time on keyword searches? Share your thoughts in the comment section below.
You might also be interested in:
- How to Generate Free Traffic with Basic SEO
- How to Use Keywords Effectively in Art Blog Posts
- How LSI Keywords Can Help Artists Rank Higher in Search
- How Social Media Will Increase Your Art Blog Traffic
- Digital Content Marketing – What Artists Need to Know
