As an artist, you may need to learn different marketing strategies to be successful at landing more commissioned work.
Here are a few reasons why:
1. It can be difficult to find clients interested in buying commissions. By learning how to market yourself effectively, you can reach a larger audience of potential buyers.
2. It is important to stay up-to-date on current trends and techniques in your field to offer clients high-quality artwork that meets their needs and expectations.
3. It can be challenging to learn who your target audience is and what they are willing to pay for your artwork. Knowing this information can help you set prices that reflect the value of your work.
One of the biggest challenges artists face when trying to sell commissions is marketing themselves effectively. Reaching potential buyers and making sales can be difficult without a solid marketing strategy.
If you are ready to start selling commission work but do not know where to start, here are ten tips to help you be successful:
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1. Understand What Commissions Are
Artist commissions are a form of transaction in which an artist is hired by a client to create a piece of artwork specifically for that client. In most cases, the client provides a specific brief outlining what they are looking for in terms of style, content, and/or subject matter. The artist then creates a work of art that meets the client’s specifications.
2. Know Your Audience
As an artist, it is essential to understand your target audience to effectively sell commissioned art.
This means that you need to have a clear idea of who your ideal buyer would be and what motivates them to make purchases.
For example, some buyers might be interested primarily in the aesthetic appeal of a piece, while others might care more about the story or message behind it.
To increase sales, you will want to consider age, socioeconomic status, and cultural background when trying to reach prospective clients. By doing so, you can create work that speaks directly to your target audience and that resonates with them on an individual level. This will help you create a larger base of loyal clients and ensure that you successfully sell commissioned art consistently over time.
How To Learn More About Your Target Audience
There are a few different ways to learn more about your target audience.
Conduct market research. This can involve surveys, interviews, and focus groups. By gathering data from your target audience, you can better understand their likes and dislikes.
Keep tabs on trends. Keeping up with current trends will help you understand what kinds of art are popular with your target audience.
Pay attention to feedback. When you exhibit your artwork or sell it online, take note of any feedback. This feedback can be invaluable in helping you to understand what your target audience is looking for.
Study analytics on your social media accounts and website. Analyzing this data can provide information about your followers and visitors, including age, gender, interests, and purchasing habits.
3. Research Your Competition
It is also important to stay up-to-date on what other creators in your field were doing when selling commissioned art. Doing so will help you understand what isn’t working for many artists, giving you a competitive edge.
Some ways to research your competition include checking out art fairs and exhibitions in your area, reading reviews of fellow artists online, subscribing to industry publications and blogs, joining forums or groups related to the art world, and following them on social media.
Most artists fail to take the time to study what their competition is doing on social media and on their blogs. Having a clear understanding of what works for most artists will help your creative process and give you an edge in the marketplace.
4. Set Competitive Prices
When it comes to selling commission art, pricing is a major consideration. Setting competitive prices that accurately reflect the quality and effort put into your work is extremely important, as this will impact both your reputation as an artist and your ability to make a living from your craft.
Typically, rates will vary based on the medium used, the size of the piece, and any unique materials or processes that have been employed.
As an artist, it is also important to consider any additional considerations that may be relevant for a particular buyer or project.
For example, if you are commissioned to create a mural for a public building, you may need to adjust your rates to accommodate more rigorous safety requirements.
Ultimately, by setting fair and reasonable prices for your work, you can help ensure that you receive just compensation for your talents while still providing potential customers access to affordable art.
How To Set Prices
There are many factors when it comes to setting prices for commissioned work.
Here are some things you will want to factor in:
- Hourly rate – This can be based on your typical hourly rate, or you may wish to calculate it based on precise time estimates for a specific project.
- Materials – If you are using expensive or unique materials, you will want to factor the cost of these items into your overall price.
- The size of the piece – The size of the piece will also come into play when setting a price.
- Marketing and advertising costs – If you use marketing tactics such as email campaigns or social media marketing, these costs should also be factored into your pricing.
5. Create a Portfolio To Showcase Your Finished Pieces
Having a portfolio is essential for any freelance artist looking to sell their work.
Whether you are an experienced professional or a promising novice, establishing yourself as an artist and building a reputation takes time and effort. And one of the best ways to do that is by creating an impressive portfolio that showcases your talent and creativity.
In addition to including examples of your work, your portfolio should also include information about yourself, such as your past achievements or training. This type of comprehensive portfolio can help solidify your reputation as an artist and give potential buyers confidence in your ability to produce high-quality commissions.
Overall, having a strong portfolio is key for any artist who wants to succeed in the competitive world of art.
6. Use Social Media To Market Your Services
As an artist working in the modern world, promoting and selling your work can be challenging. Many artists turn to social media for marketing and promotion to reach a wide audience, using Facebook, Instagram, Twitter, and Snapchat to share their art, build buzz around upcoming exhibitions, connect with potential buyers or collectors, and even sell commissioned pieces directly.
There are several strategies that artists can use on social media to help them sell more commission work.
First and foremost, it is important to regularly post high-quality images of your work. Research has shown that posts with colorful images or graphics grab users’ attention more quickly than posts with just text alone.
It is critical to stay active online by sharing updates about new shows or events you are participating in. This will help keep your name top of mind among potential clients or customers.
Engage with your followers will also help foster a sense of community, leading to more sales. Asking questions or responding to people’s comments is also a good way to create communication on your social media platforms, as it shows that you are invested in building relationships with your followers.
Finally, you should consider creating special offers for loyal followers, such as discounts on commissioned pieces or free shipping on physical purchases. These types of incentives can go a long way in helping you reach your sales goals with social media.
Any artist can successfully leverage social media to market and sell their work more effectively with these helpful tips.
7. Stay Up-To-Date On Trends And Techniques In Your Field
Any artist needs to stay up-to-date on the latest trends and techniques in their field.
This helps them produce their best work, which can help them attract more people looking to buy art and commissions.
Following industry news, reading art magazines or blogs, and watching tutorial videos are great ways to stay informed about the latest trends.
But it’s not enough to just consume this information – you also need to put it into practice. Experiment with new techniques in your work, and see how they can help you improve the quality of your commissioned piece.
By staying up-to-date on the latest trends and techniques, you can ensure that you are creating the best possible art that meets the needs of your clients and customers.
So if you’re an artist looking to succeed in today’s competitive market, be sure to stay on top of the latest trends and techniques in your field.
Read Art Magazines Or Blogs
One of the best ways to stay up-to-date on trends and techniques in your field is to read art magazines or blogs.
These publications offer a wide range of content that can help you stay informed about your industry’s latest news, ideas, and insights.
Many also include artist interviews and reviews that can provide valuable information about what people are looking for in commissioned artwork.
So if you’re serious about succeeding as an artist and selling art online, be sure to read art magazines or blogs regularly.
Watch Tutorial Videos
In addition to reading art magazines or blogs, another great way to stay up-to-date on trends and techniques in your field is to watch tutorial videos.
Many helpful videos are available online to provide valuable information about various topics, such as marketing your paintings, creating a website, painting techniques, drawing tutorials, and even selling commissioned pieces.
So if you’re looking for a quick and easy way to learn more about the art world, be sure to check out some of the many tutorial videos available online.
Experiment With New Techniques
Another great way to stay up-to-date on trends and techniques in your field is to experiment with new techniques in your work.
By trying out new methods and ideas, you can improve the quality of your paintings and attract more attention from potential buyers.
So if you’re an artist looking for ways to improve your skill level and gain a competitive edge, be sure to experiment with different techniques in your paintings.
Follow Industry News
In addition to reading art magazines or blogs and watching tutorial videos, another great way to stay up-to-date on trends and techniques in your field is to follow industry news.
Many websites and online publications offer newsfeeds that can provide you with the latest information about your industry.
8. Network With Other Artists
Networking with other artists is a great way to learn about the art world, build relationships, and gain insights into the art market.
By networking with other artists, you can share ideas, collaborate on projects, and learn from each other’s experiences.
In addition, networking with other artists can help you attract new customers and clients and build your reputation in the art world.
Related Post: 9 Networking For Artists Strategies
9. Be Professional
As an artist, it’s important to be professional when dealing with potential clients and customers.
This means being reliable and responsive, communicating clearly and effectively when taking commissions, and meeting deadlines. Be clear about the payment terms so you and the buyer are on the same page.
By being professional, you can build trust with your clients and create a positive reputation in the art world.
10. Remember That Success As An Artist Depends On More Than Just Your Talent
Success as an artist requires more than just talent.
To be successful in your craft, you need to have a strong work ethic and dedication to your art. You also need to be willing to take risks and invest in yourself as an artist.
To achieve real success, you need to constantly challenge yourself and grow as an artist.
This means learning new techniques, experimenting with different media, and pushing the boundaries of your artistic practice.
It also means gaining exposure by collaborating with other artists, exhibiting your work publicly, and utilizing social media platforms to engage with potential audiences.
Ultimately, whether you are a painter, musician, dancer, or sculptor, your success as an artist depends on your natural ability or skills; it is also determined by how much effort you put into pursuing your passion and honing your craft over time.
So don’t give up if you don’t get immediate results – remember that success as an artist requires constant practice and hard work.
As an artist, you can make a lot of money by taking commissions. However, taking commissions can become a job with long hours. If you don’t mind working hard and want to take your career to the next level, follow the tips above.
Are There Artists Selling Commissions On Facebook?
Yes, many artists sell commissions on Facebook. You can find these artists by searching for groups or pages specializing in commissions.
How Much Should I Charge For An Art Commission?
When setting your prices, consider the time and effort you put into your work and the materials you use. You should also research your competition to see what they are charging for similar services. Generally speaking, prices for commissions start at around $50 and can go up to several thousand dollars.
What Are Some Tips For Negotiating Commissions?
Some tips for negotiating art commissions include being clear about your rates, being flexible with payment terms, and being willing to negotiate. It’s also important to be professional and responsive when communicating with potential clients.
What Are Some Tips For Marketing Art Commissions?
Some tips for marketing art commissions include using social media platforms to showcase your work, utilizing search engine optimization (SEO) techniques to attract new viewers to your website or portfolio, and networking with other artists to build relationships and gain exposure. You can also create a blog or vlog to share your work with a wider audience.
Are There Artists Selling Art Commissions On Reddit?
Yes, there are many artists selling art commissions on Reddit. You can find these artists by browsing the various subreddits dedicated to art and creativity or searching for “art commission” on the main Reddit page.