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Are you trying to find different ways to boost your sales at craft fairs? In this post, I am going to share with you how I increased my sales by simply greeting visitors at my art booth this last craft show.
Greet Visitors At Your Art Booth For Better Sales
This past Thanksgiving weekend, I participated in the Monson Arts Council’s 41st Annual Holiday Craft Fair.
There are over 80 crafters located in 4 buildings all within walking distance.
The amount of traffic was overwhelming. Just trying to walk down an aisle was a challenge.
I watched many people walk by my art booth without even looking at my display. They were only concerned about not bumping into one another.
My booth area was an 8-foot x 6-foot area. The best way for me to display my pastel paintings, pen and ink drawings, pyrography, and ornaments was to have the display on an L-shape, which didn’t provide a lot of extra space for viewers.
Four people, including me, would fit comfortably. Any more than that would be congested.
If I wanted to increase my sales, I knew that I had to greet the people trying to peek at my art booth display while others were making a purchase.
If I didn’t take the time to say hello and thank them for coming down, they would keep walking.
Luckily I was fortunate enough to have my wife there to help me so I could take the time to introduce myself.
It amazed me how simply acknowledging people strolling by would turn lookers into buyers.
Not everyone I greeted made a purchase, but most people took a business card.
I know it is difficult for some people to instigate a conversation with people they do not know.
But if you can get past that and think of it as a job, you will do fine. A simple hello, and thank you for stopping by, goes a long way.
Most fairs that I have participated in do not have as much traffic as the Monson Arts Council’s Annual Holiday Craft Fair did, and in most cases, I was able to stand behind the display to greet the viewers.
Even though it was easier to be social at other shows, I have learned that signs help to sell more products.
My wife created some beautiful signs for past events explaining what the products were along with the prices.
The signs made it easy for people to purchase if I was preoccupied with a customer.
If they had any questions, they would patiently wait. But in most cases, people grabbed what they were interested in because the signs provided them with enough information for them to make a decision.
There are many ways you can display your signs, and I am still experimenting with different ideas.
Take some time before your next show to create signs for your art booth. You will be happy you did.
I have only started participating in craft fairs this year, and every show was a learning experience.
The craft fairs have helped to supplement my online art sales, and you might want to consider selling your art and crafts at local fairs if you are not already doing so.
I have also seen an increase in traffic and online sales due to the people I have met at the shows this past year.
Here are some more posts to help your next craft fair be more successful:
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