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Are you tired of waking up every day to no art sales? Are you hitting your art sales for the month? Are you having a difficult time getting visitors to your online artist website?
I know how frustrating it is. I have been in your shoes.
But I have some great new, there is a way you can increase your traffic and online art sales.
All you have to do is start implementing a content marketing strategy (art blogging) and you will start to see your traffic increase just like I have.
Art Blogging – What Is Great Content
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Are you wasting your time on strategies that are not working?
Are you becoming frustrated because you are spending hours a day promoting your art on social media and not selling any artwork?
I get it. I was there.
I kept reading how you should do this and you should do that.
While I was doing everything people were recommending for social media marketing, I was ignoring what all of the successful people I was following were saying.
They were and still are talking about how content marketing helped them grow an online business.
I did not want to hear that because I never enjoyed writing.
But every week I would read how businesses who owned a blog and who were publishing content regularly were making 6x more money than business who didn’t own a blog.
So I decided to give it a try. I was tired of wasting my time on strategies that were not working.
Are you at that point yet? Are you ready to make a change?
How To Run A Successful Art Blog
First, you have to decide what will be the best blogging platform for your business.
Below I am going to share with you some of the most popular blogging platforms people are using.
Best blog platform for artists:
Take some time to see what each platform has to offer. I recommend and use WordPress.org for building professional websites that have blogs incorporated into them.
WordPress’s features allow you to have an online art gallery where people can view and purchase your art and crafts as well as a place where you can publish blog posts that will attract your audience to your site.
You will also have the flexibility to sell prints, eBooks or courses. WordPress provides everything you need to build a successful online art business.
Thinkific makes it easy to teach online (affiliate link)
Below are some benefits of having artist blogs on WordPress:
- You own the site
- Thousands of free and premium themes available
- Update your site anywhere
- SEO ready
- Responsive web design
- Content marketing made easy
- Social media integration
- Change themes without losing content
You might feel intimidated starting a WordPress site if you have never done so.
Let me tell you first hand, it is easier than you think.
Here is how you get started.
First, you will need to purchase hosting and a domain name.
The next step will become familiar with your new WordPress artist website. If you are familiar with Facebook you will learn how to manage your WordPress site in no time.
Recommended Hosting Services:
HostGator (affiliate link) This is the service I use.
BlueHost (affiliate link)
What Is Great Content
Now that you know how easy it is to create fine art blogs on WordPress let’s talk about what is really important. That is attracting your target audience (people who are interested in your artistic style) to your site.
Driving quality traffic to your site starts with writing great content.
But what is great content?
Great content is:
If you are struggling with understanding what great content is, I am going to make it very easy for you.
First, you need to remember that your readers are people just like you. If they have landed on one of your articles, it is because they enjoy what you have to say and offer.
What Are Your Interests
Now that you know that your readers are just like you are, I want you to ask yourself a few questions.
- What do you search for on the internet?
- What makes you stay on an article or make you click off an article?
- What type of articles make you want to search further into a site that the article was posted on?
- Where do you spend most of your time when you are online?
By answering these questions, you will have a better understanding of your target audience. You want to attract an audience that will want to purchase your artwork. The people who will be interested in your artwork have similar interests and artistic taste that you do.
How To Write Entertaining Blog Posts
You might think that it ‘s hard to write something that might be entertaining for someone to read.
I am here to tell you that it is easier than you think.
People want to learn about you, the artist who creates the artwork they are attracted to.
People love to learn more about “famous” people. How many times have you read articles about your favorite actress, musician, and artist?
Articles that share life experiences creates a connection between the reader and the person the article is written about.
If you can create a connection between you and your readers you will gain a loyal art collector.
How to write about yourself as an artist:
- Share your artistic journey.
- Share your struggles along the way.
- Share your accomplishments.
- Write about the artists who inspired you to become an artist.
- Write about your inspirations and what keeps you creating your artwork.
- Write about your favorite art galleries or craft show.
- Write in-depth articles about the subjects you create.
- Write about your technique and how it evolved over time.
Basically, you are just writing your artist journey.
It is important not to get too personal like talking about religion or politics.
Just write about what relates to your artistic journey.
How To Write Educational Posts
Writing educational posts might even be easier than writing about yourself.
There are so many people who would love to learn about your art style.
Provide posts that show them step-by-step instructions on how you create your art.
You can make one long post or even break it up into a series.
Before you know it you will have a following of young artists that are promoting your name.
Including images and videos work well for many artists.
Inspirational And Motivational Articles
Everyone loves to be inspired and motivated. Those are probably some of the most read posts on the internet.
All you have to do is share some of your favorite inspirational and motivational quotes with your readers.
You can even go further by writing how the quote you are highlighting inspires as an artist.
Selling art online starts with driving traffic to your art listings.
If people do not know that you are an artist or that you have artwork for sale you will never sell any of your art online.
In order for you to succeed you will have to publish content so your potential customers can find online.
Art Blogging – What Is Great Content Overview:
- How To Run A Successful Art Blog
- What Is Great Content
- What Are Your Interests
- How To Write Entertaining Blog Posts
- How To Write Educational Posts
- Inspirational And Motivational Articles
You might also be interested in:
- Social Media Marketing Tip, Curate Content
- 6 Content Marketing Strategy Basics Artists Must Know
- How to Write Pillar Content and Why it is Important for Artists
- 7 Social Media Marketing Tips and Tricks for Artists
- How to Review Your Goals and Sell More Art Next Year
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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