Are you wondering why no one is reading your art posts? If you do not have a large audience, you will need to promote your articles. In this article, I will share some basic strategies on how to promote blog posts so you can start building your audience.
Art Blog Basics: How To Promote Blog Posts
Many artists believe that once they hit publish on their posts, their job is done. The reality is that the job is only fifty percent done after you made your post live. You still have a lot of work to do.
I use to think the same way. In the beginning, I believed that once I hit publish everyone would stop doing what they were doing to read my article. As weeks went by and I continued to write to only my wife and myself, I realized that I had to promote my blog posts if I wanted them to be read.
I am not like most artists. I love the business side of being an artist as much as I love to create the artwork. I enjoy learning and sharing with others what I have learned so they can reach their goals.
Knowing that I had to promote my artwork to sell it, I soon realized that I had to promote my posts to have them read by more people than my wife.
You might ask, “Why do I have to write articles when I can just promote my work?”
That is a great question. The simple answer is that if you want to build loyal collectors for your artwork, you will need to let them know that you are out there creating art. Building a name for yourself is accomplished by creating content and a lot of it. Content is the new marketing. Content is king.
The more content that you publish, the easier it will be for you to be noticed by people who are interested in your artwork.
I don’t want to go into too much detail about marketing in this post. I will touch on that in later posts.
The basic rule is that you have to create 50% of the time and market 50% of the time to become successful.
How To Promote Blog Posts
Now that you know it is important to promote blog posts, I want to go over some basic ways for you to get started.
If you are already on social media sites, these are great places for you to start promoting your articles and get them out there. The more people that see your articles the better chance you have for them to be read.
Every post that you write should be shared on all of your social networks.
You will want to develop a social media marketing schedule in the future. For now, just start sharing your new posts.
Many apps make social sharing easy for bloggers. These apps will save you a lot of time.
Here are some ways that I promote my articles on my social media accounts. In future articles, I will share with you more in depth my social media marketing plan.
Facebook – I use Facebooks schedule post feature that they allow on their site. I have heard that Facebook does not penalize people when they are using 3rd party apps to schedule posts on their business page anymore. In the past, it was frowned upon.
I have gotten used to using the Facebooks schedule post feature. They have even made it more user-friendly to use now then it was in the past. It is as simple as adding a date and time that you would like the post to go live and hit submit.
Twitter – I manually tweet the post when it first goes up.
For older posts that I want to promote I use an app called Buffer. They offer a free membership as well as a paid premium membership. Buffer is very easy to use and will save you valuable time tweeting older posts.
I schedule the days tweets of older content in the morning then forget about it. The only thing that I will have to worry about is engaging with the audience during the rest of the day.
Pinterest – Pinterest is a great social media site for artists.
There are tools that you could use to schedules pins, but I will pin my articles once they are live. I have found this to be the best way for me to use Pinterest.
In the future, I might look into using a scheduling post but for now pinning the same day is working well for me.
I hope that you are collecting emails. If you are not I, strongly suggest that you start. Having an email list is crucial for creating a successful business. I will be going over in future posts how to build your email list as well as how to make the most out of the list that you have.
If you do have an email list, send out a weekly or monthly newsletter with links to your posts.
Are you adding links to older posts in your new posts? If you are not, start doing it today. Links are a great way to keep your older material alive.
If you are writing about a topic and you already have a post that will support your theory, add a link to that article. Adding links to other blog posts will increase the value to your new article by giving the readers more valuable information for what they are already interested in, and the links will keep the readers on your site for a longer period.
Adding links is a great tip however it will take some planning on your end.
The last tip that I want to share with you might be the most important. Engage with the audience that you already have.
If they are spending the time to write on your post, take some time and write back. Commenting back will build engagement for your site, and when people see others engaging, they will feel more comfortable commenting on your posts.
The people that you have left a comment for will be more interested in coming back to your blog for future posts. You will be building a loyal following.
Do you find it difficult to promote blog posts? What is working the best for you? I would love to hear your thoughts in the comment section below.
Everybody Writes (affiliate link)
By Ann Handley
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
If you haven’t already, be sure to subscribe to my free weekly newsletter. I will send you valuable tips that will help build your artist blog and art business.
Join me on: