Are you looking for ways to increase your art sales? Would you like to start advertising your new art but do not have the money to pay for something that might not get you real results? In this article discover inexpensive advertising ideas to help boost your sales.
Free Advertising Ideas for Art Businesses
Advertising is often one of the least used methods for artists.
Advertising can be expensive and the results can be unpredictable.
There is some good news I would like to share with you, advertising doesn’t have to be expensive.
There are ways you can start building brand awareness and increase your online art sales for free.
All you have to do is be creative and thinking outside of the box. There are free marketing opportunities waiting for you.
Blogging, in my opinion, might be one of the most valuable tools for an artist.
There are many benefits for an artist to start a blog.
Blogs are a great way to promote your personal brand, sell your art, communicate with your customers and gain a following.
Many artists think when they set up a website for their artwork people will know it exists.
That is not how it works.
An art gallery is a platform where people can go to view and purchase art. It is not a magnet that attracts people. You have to promote and drive people to the site.
Blogging also known as content marketing has grown in importance over the past few years and in my opinion will become more important in the near future.
Here is a great video that shows how some artists built a successful art business online with the help of blogging.
If you are serious about selling your art online, you will have to make an online presence. Blogging will be a powerful tool to help you separate yourself from other artists.
If you struggle with planning or being organized, you are not alone. That is why I wrote the 28 Day Blogging Challenge for Visual Artists.
This book makes blogging easy. You do not have to plan or thing about what you should do next. Just follow the plan and watch your blog and art business grow.
28 Day Blogging Challenge for Visual Artists
Download your copy today
VideoPeople love to watch artwork being created.Click To Tweet
Creating videos about your artwork and art techniques is another free advertising idea you should consider. YouTube ranks #2 for search engines.
You do not need to spend a ton of money on video recording equipment. You can start with your iPhone. IPhones have excellent cameras. That would be a great way to start.
If you plan on recording more frequently, video cameras are relatively inexpensive.
Here are some recording tools I use for my videos:
- Canon VIXIA HF R700 Camcorder
- Logitech HD Pro Webcam C920, Widescreen Video Calling and Recording, 1080p Camera, Desktop or Laptop Webcam
- Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone
People love to watch artwork being created. If you are an oil painter, you can go over the equipment you use and your techniques that you use for your style of painting. People also love to watch paintings in progress.
Submit Your Blog Posts to Directories
By submitting your blog posts to directories, it will help to increase your traffic to your blog and increase your credibility as an expert in your niche. You will invest more of your time writing to these directories. The payoff is well worth the time invested.
Social Media Network
Building a brand is essential for your success. By using different social media networks, you will be able to connect with people interested in your niche.
Using social media correctly will greatly benefit your art business. If you use social media the incorrect way, it could hinder your brand.
Do your research before jumping on all of the social media networks. Have a plan.
Here are some articles to get you started:
- 7 Tips on Building an Artist Facebook Page Following
- How to Promote Your Art Online with YouTube
- 7 Instagram Tips for Visual Artists Selling Art Online
- 9 Social Media Marketing Tips for Artists Selling Art Online
Guest posting is another great way to get your name out there. You will be introduced to new readers that will see your artwork. Just like submitting your blog to art directories you will also increase your credibility as an expert in your niche. You will also have a network of fellow artists.
When you are a guest blogger, you will have a link back to your site with a description of who you are. When people have interested your thoughts, they will visit your site. This is an excellent way to gain a following and in time lead to sales.
There are many other free advertising ideas to increase your sales. You are in control of your success. Put the time in and stay active. Every day you will be a step closer to where you would like to be.
If you have any great free advertising ideas that you would like to share, please post them in the comment section below.
Selling art online takes a lot of work and discipline.
Before the internet artists selling art would rely on other people or pay for advertisements.
Today you have all of the tools available for free.
Take advantage of and start building your online presence today.
You might also be interested in:
Grow Your Online Art Business:
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
Graphite Art by Dave Nevue