NOTE: This post, A Guide To Improving Your Marketing Strategy With Product Photos is a guest post by Daniela McVicker. You can learn more about Daniela at the end of the post.
A Guide To Improving Your Marketing Strategy With Product Photos
Any successful e-commerce store needs to constantly work on its marketing strategy. One of the effective ways to improve your sales rate is with product images. According to Small Business Trends, 61% of eCommerce sites have product images that disappoint customers. Don’t become a part of this statistic and post product photos that your customers will love.
Eye-catching product images can completely transform your business. Customers shop with their eyes so you need to get their attention with attractive images. If you are ready to take your marketing strategy to the next level, consider the following tips that will help you with your product photos.
Post Only High-quality photos
One of the most basic yet the most important rules when it comes to product photos is to use only high-quality images.
It is proven that 67% of consumers say the quality of each product image is very important when choosing and purchasing products. In addition, customers think that product image quality is more valuable than product information (63%), a detailed product description (54%), or customer ratings and reviews (53%).
The statistics show how important an image’s quality is to the buyers.
When you think about it, it is quite reasonable that the customers put so much emphasis on the quality of images. Serious companies would never allow themselves to post low-quality images.
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Source: Trellis
Understand the importance of this step and make sure that you use a high-quality camera or collaborate with a professional.
Show The Product From Every Angle
Present your product in detail to convince the potential customers to make the purchase. The more images you include, the better your chances will be.
Customers will feel more confident in making an online purchase if they can see the product from different angles. Since they can’t see the product in real life, they rely on images to depict what they will buy.
Include realistic images and use alternate angles and views. Provide the customers with a close-up of the product, shoot the product from the underneath and above, and so on. Show the buyers that you have nothing to hide.
Keep The Design Consistent
The overall design of product images should be consistent. It gives the page a more refined look.
What you need to pay attention to is that the tone of the image and the background is the same or at least very similar. Also, the way you present the products shouldn’t differ.
Take a look at the following example by Fenty Beauty. They present their products in the exact same manner.
Source: FentyBeauty
As you can tell, even though they have different products, the way they took the photos is the same. From the arrangement of the products to the shadow’s position, everything is consistent.
Incorporate Product Description And Product Photos Flawlessly
Depending on how you present the product, use corresponding content.
If you are publishing a blog post, break the text with product images to make it more digestive. The images should follow the content. For example, if you are writing about how the product packaging looks like, that is the right moment to include a photo of the packaging.
In case you are publishing product images on an e-commerce website, including a detailed description that doesn’t leave anything out. Even if you believe that the color of the product is clearly visible in the images, it is better to include every piece of information.
Find a reliable writing service that will help you create convincing content.
Add Your Own Touch
While using a simple and clean white background is a safe choice, you can always experiment.
Those who want to be original can use this opportunity to stand out. Present your products in a unique environment that will make them stand out. Show off your artistic side by doing something like this:
Source: NovaScotiaFisherman
Adding a beautifully designed background can attract the customer’s attention and make your product more appealing, thus drastically boost your lead generation strategy.
Keep Up The Good Work
Once you’ve defined your design and style of product photos, the last step is to stay true to this process. Strengthen your funnels by maintaining brand consistency through the same approach.
These steps can be the guideline that will help you keep up the quality of your product presentation. With this approach, you’ll be able to increase customer engagement and ultimately, improve the conversion rate.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many authoritative sources where she shares her experience and helps marketers make their names in the online world. Website: Educate Tips
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