You put your heart and soul into your artwork. You know that you have to write about your new creation to sell it. Are you enhancing or hindering your sales by your articles? In this article discover these 9 blogging mistakes that you will want to avoid.
You know that Content Writing will build your audience.
But are you confused on why your traffic to your blog is not increasing? Are you asking yourself, “Am I just wasting my time?”
If you are making some of the blogging mistakes that artists are making correct them now and you will start to see your traffic build.
9 Blogging Mistakes to Avoid
- Images – Artists think that if they take a picture of their artwork and post it on their blog, it will sell immediately. You have to spend some quality time taking pictures that will reflect your work. I have seen pictures of artwork that are blurry or too far away, a shopper will not be tempted to purchase a piece of art if they cannot tell what the art looks like. High-quality images sell. 7 Tips Photographing Artwork to Sell
- Good Content – You might think that you are writing great content. But do your readers feel the same? You are writing for your readers, not for you. I have read so many blogs that the writers are only writing for themselves. It provides no value, emotion or entertainment for the readers. That is a sure way to lose an audience. Take some time to learn what interests them and start writing.
- No Prices – A shopper will not know if your artwork is for sale if you do not make it clear to them that it is for sale. By adding a price and a link to purchase your art, you make it easy for the impulse shoppers. It will be a rare occasion when someone spends the time searching your site to see if they can buy a piece of your artwork.
- You expect readers to find you – many bloggers believe that because they post an article, everyone is going to find their article and read it. No matter how great your content is, if no one can find it, it will not be read. You will need to spend some time marketing your posts. Eventually, you will gain a loyal following, but in the meantime, you will want to share your posts with everyone. Check out how many blog posts have been posted today!
- Post Length – Some writers believe that they have to write a certain amount of words for their post to be found and shared. If the article is interesting to a reader, they will share it no matter how many words it contains. Your post should be as long as it needs to be for you to get your point across. Anything more or less will lessen the quality of the post.
- Headlines – Most people will only read the headlines. If you do not make it intriguing to a reader, they will scroll by your article. It is said that two out of ten people open a post and read it. Your headline should represent the content of your article without any empty promises.
- Inconsistent writing – People that read your posts want to get to know you. The will continue to read your articles because they value what you say. A big mistake that writers do is that they do not write with their unique voice. Write as if you were sitting down talking to your friend.
- Difficult reading level – I have seen this too many times to count. For some reason, artists think that they have to use a particular vocabulary to make themselves look smart. That is farthest from the truth. If the reader does not understand what you are saying, they will leave. Make your articles as clear as possible to get your point across. Fewer words are better. If it takes 15 words for you to get your point across, don’t use 35 words. Tell your story quick and respect your reader’s time.
- You are an expert in your field – This is true. You are an expert if your field, but do not fool yourself. You are still learning. Artists, writers, people learn every day. Let your readers know that you are still learning, and you would like to share with them information that you have learned. This makes you look like a real person instead of a sales person.
If you want to build your traffic and increase your art sales, keep an open mind and learn every day. Everyone makes these mistakes in the beginning. The people that succeed are the ones that are willing to learn and adjust. You will find that you will always be saying I wish I knew that sooner.
- Be persistent.
- Be patient.
- Be willing to adjust!
If you have any of these blogging mistakes, start fixing them today.
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