Are you trying to build an audience for your art blog? Are you frustrated with blogging strategies that do not work? In this post, you will discover 8 effective blogging strategies for art blogs that deliver real results. These are the same strategies that I have used to build a large audience for my blog.
8 Effective Blogging Strategies For Art Blogs
As a blogger for over 7 years, I have learned that creating a successful art blog has a lot more to do with planning, patience and hard work than just being a good writer.
The problem that many artists face is that they become impatient and try everything under the sun just to get a few page views. They spend endless hours searching for the greatest art blogging tips and end up empty-handed.
With all of the time spent searching for the golden ticket comes frustration. The end result is the artist quits blogging too early.
Today I do not want to talk about advance blogging strategies.
Instead, I want to talk about how to run a successful art blog.
An art blog that produces sales starts with a strong foundation.
Stop looking for a magic potion and start working on strategies that work.
The 8 effective blogging strategies for art blogs outlined below are the exact steps I have taken to build my blog.
Before we get started I do want to disclose that everyone will not see the same results. There are many factors that will affect the outcome of various blogging strategies. Try them out and see which works best for you and go from there. At this point, your main priority is to build a strong foundation for your art blog, everything you do after that will be icing on the cake.
Professional Art Blogs
Creating a successful blog might be easier than you think.
The first step is to create a blog that does not look like a diary or a personal journal.
Your blog is a reflection of your artwork and art business.
Before you start designing your blog you will want to have a clear vision of what you want to achieve.
Answering the questions below will help you to design a professional art blog that will attract your target audience.
What is the main objective of your blog?
Would you like to sell original art on your blog?
Would you like to sell art prints on your blog?
Would you like to sell merchandise with your art on it like coffee mugs, T-shirts, and calendars?
Would you like to teach your artistic techniques?
Would you like to help other artists sell art?
Would you like to showcase fares and events you will be attending?
Now that you have a clear vision of what your art blog’s purpose is it is time to start working on your brand.
What is a business brand?
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. (Source: Entrepreneur)
Many layers will create an artist brand, and each layer should be well thought out.
Each layer will be a reflection of your business and, in turn, a reflection of you as an artist.
Traditional ways of marketing such as business cards, flyers, postcards, fairs, and craft shows are just a small part of your branding strategy. You will now need to take into consideration that your art will be seen around the world with the help of the internet.
Your policies, communication in person and online, social media presence, shipping policies, artwork, packaging, return policies, blogging, and websites will all be a big part of your brand. Be consistent with your plan and pay attention to all of the small details.
Learn how to build a brand your art business that will separate yourself from all of the other artists selling art online by downloading Create an Artist Brand Workbook.
Successful Art Blogs Start With Goals
At this point, you have a clear vision of what you want to accomplish with your art blog and you have started developing your brand.
If you have not finished designing your art brand at this time it is ok. It is something you will be working on for the existence of your art business.
Now is the time that you will want to develop strategies that will guide you to your vision.
Writing goals is a step that most people overlook that prevents them from growing to their highest potential.
Creating a successful blog begins with your goals.
Please do not put this on the back-burner. I want to see you succeed and I know you can. You just have to be willing to do some tasks that seem less than enjoyable.
Because I know the importance of writing goals for business I have developed many tools for the artists I coach one on one and I have made them available for you.
- How to Write Goals You Can Achieve Workbook
- Artist Goal Planners in Light Pink
- Artist Goal Planners in Light Blue
- Annual Art Business Review Workbook
- Month Goals Printable
Starting a successful blog takes some prep work just like cooking your favorite recipe. Take some time to prepare before you jump in. I have made the mistake of starting several blogs without preparing and it was a disaster. On the positive side, I learned a lot and now I have a blog that has over 100,000 monthly page views.
Don’t waste your time like I did, learn from my mistakes and take some time to plan.
Your Art Blog Is A Business
Treat your art blog as a business.
Your art blog will be the fuel that drives traffic to your art listings which will lead to online art sales.
Set aside working hours for your art blog every week.
Everybody will have a different schedule that will work best for them. Take the time to decide what will work best for you, write it down on your calendar and stick to it.
Blogging on a consistent schedule is important for the growth of your blog.
Sometimes your motivation is waning, sometimes work is too busy, sometimes the kids are sick, and sometimes you just need a break. But we all know consistent posting is one of the keystones to blogging success, and so sorting out a workflow that helps you be more productive or use your time more wisely can be one of the best things you can do. (Source: ProBlogger)
Writing a schedule will help you to stay consistent with your efforts. Think of it like a job where you have to clock in and out.
You might have heard me talk about pillar content in the past.
What is pillar content?
A pillar article is usually a tutorial style article aimed to teach your audience something. Generally, they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better. (Source: ProBlogger)
After I have started writing pillar content I started to see a steady incline in my blog traffic. Some of the pillar content I wrote years ago still produce thousands of monthly page views today.
Here are some examples of pillar content that drives continued traffic to my site:
These are just a few different examples to show you the different ways you can create pillar content that will generate traffic to your art blog for years to come.
I do want to mention that it will take you longer to write a pillar post than a 500-word blog post. However, the time that you invest will be paid off with an increase in traffic.
Art Blog Ideas
Producing content on a regular schedule will keep your readers coming back for new content.
Start following some successful art blogs and take note of how often they produce content.
You will notice that some artists will bog once a week, three times a week or even up to seven times a day.
The number of times they produce content will vary but what is consistent is the days they publish content.
The struggle many artists face is that they get “writer’s block”.
Staring at a blank screen trying to decide what to write about can be both frustrating and discouraging.
To prevent this from happening, create a list of topics you would like to cover that compliment your goals and brand. The list you create will help you to stay motivated to write.
For some art blog topic ideas visit 110 Art Blogging Ideas.
Write About Other Artists
If you are writing several posts a week, make sure you are not just writing about you.
Write about some artists that inspire you to create or other art bloggers in your niche.
The benefits of doing this strategy are:
You will not be seen as self-obsessed or just trying to sell.
Your readers will get to know you better because you are sharing with them your likes and interests.
You will be perceived as a confident artist because you are willing to showcase other artists.
Your readers will want to visit your art blog more frequently because you are providing a variety of topics they can read.
Link To Other Resources
No one knows everything and we all learn from someone else.
If you want to build credibility to your posts, back up your thoughts with links to other experts in your field.
This strategy will help you to build a loyal following because your readers will feel confident with the content you are posting. You will become the go-to source for the information they are searching for.
No matter how great a website you build, you can never be all things to all people, nor contain all the relevant information & value a user might be seeking on your given topic. As such, it makes great sense to leverage the power of the web – the power of links – to create an easy, scalable path to making your site’s experience better and more rewarding for those who visit. If you find great links via Techmeme or Hacker News or SearchEngineLand, you’re going to mentally reward those brands with positive appreciation and memories. Use that same power on your own site and you, too, can become a reference resource in your niche. (Resource: Moz)
Related Post: How to Insert Links on WordPress Blog Posts.
Proofread Before Publishing
Before you hit publish proofread your post for any spelling or grammar mistakes you might have missed.
For a list of the best spelling and grammar tools visit Best of The Best: 10 Online Grammar and Punctuation Checker Tools 2018.
After you have checked for spelling and grammar mistakes ask yourself these questions:
- Is your post interesting?
- Were you able to express your thoughts on the topic you wrote?
- Does it serve a purpose or solve a problem?
- Is the post inspirational, educational or entertaining?
- Do you have a clear call-to-action at the end of the post?
- Did you include images or videos that compliment the content?
If you answer “no” to any of these questions do not publish it yet. Fix any problems it might have.
Your goal is to publish the best content you can write. Don’t settle for anything less.
Art blogs take time to grow and rank in the search engines.
It has been said that it could take up to a year or two before you see some real results.
If you start creating a blogging strategy today and stick with it, your art blog will be generating a lot of traffic before you know it.
The efforts you put in now will pay off in the future.
8 Effective Blogging Strategies For Art Blogs Overview:
- Professional Art Blogs
- Successful Art Blogs Start With Goals
- Your Art Blog Is A Business
- Pillar Content
- Art Blog Ideas
- Write About Other Artists
- Link To Other Resources
- Proofread Before Publishing
You might also be interested in:
28 Day Blogging Challenge for Visual Artists
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