Are you thinking about selling art online and do not know how to start? Have you thought about selling your art on Etsy? In this post, I am going to share with you tips on how to sell art on Etsy and make money.
How to Sell Art on Etsy and Make Money
Esty has become one of the largest marketplaces on the internet for artists to sell their artwork and handmade crafts. Etsy has built a large community of art collectors searching for one of a kind art that can not be found anywhere else.
Etsy has made it easy for artists to sell their art online with their user-friendly platform and low selling fees.
In this video tutorial, I will show you step-by-step on how to start your Etsy account, Open your Etsy Shop and list your first item for sale. Everything you need to know about starting your Etsy shop.
After you have your Etsy shop up and running you will want to focus on some basic marketing strategies to help you generate traffic to your listings.
Go through the steps below to build a solid foundation for your new online art business.
I can not emphasize enough how important image quality is for selling your art online.
The people viewing your art online have nothing to go on except your images. They can not look at your art at different angles, hold it or see the fine texture.
Make sure that the image is not grainy and represents the colors of the original accurately.
Many artists have done well by taking different shots of their art so the viewer can see the art at different angles. Staging your art on a wall is another good idea. This allows the viewer to see what the art will look like hanging on their wall.
Here are some helpful articles to help you to take better photographs of your art.
In order for you to be found online, you will have to brand yourself. You will be limited with what you can do on an Etsy platform but there are enough options that will help you to brand yourself.
Take some time thinking about the background colors, font style, logo, and policies. Everything you do will reflect your brand.
Your goal is to be consistent with your look and verbiage that everyone who knows about you will recognize you on all social media platforms.
Here is a helpful article about branding.
Create a Blog
Your art blog will be your traffic generating machine. In time your blog will attract your target audience. When they reach your blog you can direct them to your Etsy shop or a particular sales page.
It takes some time to see results from blogging, so it is important to start it once you open your shop. Once your blog starts to be ranked by search engines, you will notice that traffic to your Etsy shop will increase. The more people you can drive to your artwork the better your chance will be to sell it.
Here are some reasons you will want to start your blog today.
If you are new to blogging you might want to consider taking my Content Marketing course. This course will provide you all of the information you will need to build a successful blog that will drive traffic to your art.
Start building your email list from day one. Gather emails from opt-in forms on your blog and social media accounts. Ask everyone who has made a purchase if they would like to receive updates. Send out weekly, bi-weekly or monthly newsletters to keep your following up to date.
Here are some helpful articles to help build an email list.
Promote Your Art on Social Media
Social media has made it easy for marketers to share information about their products and services to their audience.
Decide on a couple of social media networks you would like to promote your art on. Take the time to learn everything you can about the platform so you can build a large following. Do not make the same mistakes many artists make. They feel that if they just upload an image they will land a sale. That is not how social media marketing works. You need to produce valuable content your audience will be interested in.
Here are some helpful articles about social media marketing.
Study Other Artists
One of the best ways to learn is by watching others. Take some time to research other artists on Etsy and see what they are doing to build their business. After researching a few different artists you will discover some common strategies they are using. Take note of these and see if you can incorporate them into your strategy. Do not try to invent the wheel. If a strategy is working, use it.
Build Your Reputation
Selling art is a customer service business. You are providing products and services to people. Take care of your customers and they will take care of you. Strive to provide excellent customer service. Everyone who purchases from you will have nothing but good things to say about you and your Etsy Shop.
Price Your Art Competitively
Before you start listing your items for sale you should take some time to research what other artists are selling their products for. Search for artists who are selling art that is similar to yours. Write down all of the prices you have gathered and price your art within that range.
Here are some helpful articles on pricing artwork.
The last tip I would like to cover is staying consistent with the quality of your art and art marketing strategies. Building an online presence will take some time, but if you are consistent with your efforts you will be able to speed up the process. Keep in mind everything you do today will reflect the growth of your business tomorrow.
It takes more to sell art on Etsy than just publishing new art. Your job starts after you have uploaded your images. You will have to work every day on marketing your art in order for your business to grow. The artists you see online are the artists that took the time to learn how to market their art.
Learn how to start, grow and monetize your online art business.
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
28 Day Blogging Challenge
Are you ready to start building an online presence?
Take the challenge and join all of the other artists selling their art online.
28 Day Blogging Challenge for Visual Artists By Dave Nevue
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
Graphite Drawing by Dave Nevue