Website Traffic is a must if you want people to see your art online. How can you sell your online art if nobody sees it?
Driving traffic to your art website should be your primary focus. While traffic may be all well and good, what you want is targeted website traffic. You want the people visiting your website to be potential prospects. You want them to be future customers.
7 Website Traffic Generating Tips
#1 PPC ads – Of course, not all PPC ad campaigns generate targeted traffic. You have to study your prospects and design keyword-specific ads that send traffic to a web page related to the ad. For a website about buying paintings, you do not want to have ads for art. That is too broad. You want to target your niche. If it is still life oil paintings, you want to advertise still life oil paintings. If you are too broad in your ad, you will be throwing your money away.
#2 Classified advertisements – Use the same advice and strategy as with PPC ads above.
#3 A squeeze page – opt-in list and targeted email messages. A squeeze page is essentially a way to capture the email addresses of people who are interested in receiving your information. True, they may be after your giveaway, but that’s okay – they’re still a qualified prospect. Once you have their email address, you can begin sending them informative, entertaining and slightly promotional messages, all of which are designed to send them directly to your website – targeted website traffic.
An email list is one of the most beneficial lists you will have to build your business.
#4 Article Marketing – Article marketing is one of the most effective ways to generate targeted website traffic. When you publish quality content, and it gets published online on article directories and republished on other websites, you’re reaching a wider audience. The link(s) in your article and your bio box can all send targeted traffic right back to your website. The more articles you publish, the more targeted traffic you generate. It’s a simple equation.
#5 Blog and guest blogging – Use the same advice and strategy as with article marketing above.
#6 Social Networking – Social networking can send tons of traffic to your art website simply because people are curious about you and your art. However, if you’re strategic about your social networking strategy, you will occasionally include links to your website with attention-grabbing posts or headlines. The result: targeted traffic. Be careful not to just post selling ads on social media. That could give you a negative outcome.
#7 Comment on blogs and forums – On most forums and blogs when you participate and comment you can post a link to your website in your signature. This does generate curious folks who just want to know “who said that?!” However, when you participate in forums and blogs that are relevant to your website and industry niche, you’re sending targeted traffic to your site.
You can also try unique approaches like posting reviews on sites and directories for products related to your art style and include a link to your website in your review profile, for example reviewing on Amazon.com. You can post answers on Yahoo! Answers and you can post videos or podcasts on directories and drive traffic to your site much like you would with article marketing.
There are some creative ways to drive targeted traffic to your artist website. Targeted traffic is where the money is. Analyze your traffic-generating strategies and tactics to ensure you’re sending the right kind of traffic to your website.
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