Do you want more traffic to your artist website? In this post, I am going to talk about 7 effective website generating tips for visual artists you can start using today.
Effective Website Traffic Generating Tips
Website Traffic is a must if you want people to see your art online.
How can you sell your online art if nobody sees it?
You will have to work hard at driving traffic to your site, but there is a smart way of doing this.
The chance of landing a sale will only increase if you attract your target audience to your site.
Quality traffic will be the people who are interested in what you have to offer.
For example, I would not do well marketing to people who love vibrant colors because I am a graphite artist. My artwork would not be something they would purchase for their home. If I want to land a sale I have to find and market to people who have a passion for grayscale art.
Website Traffic Generating Tip
Many artists do not have a background in marketing. In fact, most artists hate the word marketing.
I can understand this but I want to tell you marketing is not as hard as you think it might be.
In order for you to build an online presence, you will have to concentrate on a couple of areas.
First, you will need to upload images of your art to a platform where people can visit and make a purchase.
Second, you will have to develop a strategy to attract people to your site.
I told you it was easy. Upload images of your art and drive people to your site so they can make a purchase.
Before I talk about some effective website traffic generating tips I want to disclose that building an audience does take work and it will not happen overnight.
Successful artists you see online have become masters at online marketing. They have put in the time to learn and execute different strategies.
Plan for Success
Everything starts with a plan. In order for you to see your traffic grow, you will want to know what type of traffic you would like to attract, where your target audience hangs out, and how you can grab their attention.
You will hear me talking a lot about “your target audience” in upcoming posts. Your target audience is basically the people who have an interest in your artistic style and message. Those are the people you want to market to.
Like I said earlier, I do no not want to waste my time marketing to people who like vibrant colors. I want to spend my time finding people who have a passion for graphite art so I can showcase my work to them.
Let me give you an example. If your target audience are people who have a passion for nautical decor, you will not want to target people who love winter sports. You will be wasting your time. Instead, focus on your niche. Those are the people you will be able to convert into buyers.
Now that you have an understanding of who you would like to market to lets talk about how to find them and drive them to your art.
7 Tips to Drive Traffic to Your Artist Website
#1 PPC ads – Of course, not all PPC ad campaigns generate targeted traffic. You have to study your prospects and design keyword-specific ads that send traffic to a web page related to the ad. For a website about buying paintings, you do not want to have ads for art. That is too broad. You want to target your niche. If it is still life oil paintings, you want to advertise still life oil paintings. If you are too broad in your ad, you will be throwing your money away.
#2 Classified advertisements – Use the same advice and strategy as with PPC ads above.
#3 A squeeze page – opt-in list and targeted email messages. A squeeze page is essentially a way to capture the email addresses of people who are interested in receiving your information. True, they may be after your giveaway, but that’s okay – they’re still a qualified prospect. Once you have their email address, you can begin sending them informative, entertaining and slightly promotional messages, all of which are designed to send them directly to your website – targeted website traffic.
An email list is one of the most beneficial lists you will have to build your business.
#4 Article Marketing – Article marketing is one of the most effective ways to generate targeted website traffic. When you publish quality content, and it gets published online on article directories and republished on other websites, you’re reaching a wider audience. The link(s) in your article and your bio box can all send targeted traffic right back to your website. The more articles you publish, the more targeted traffic you generate. It’s a simple equation.
#5 Blog and guest blogging – Use the same advice and strategy as with article marketing above.
#6 Social Networking – Social networking can send tons of traffic to your art website simply because people are curious about you and your art. However, if you’re strategic about your social networking strategy, you will occasionally include links to your website with attention-grabbing posts or headlines. The result: targeted traffic. Be careful not to just post selling ads on social media. That could give you a negative outcome.
#7 Comment on blogs and forums – On most forums and blogs when you participate and comment you can post a link to your website in your signature. This does generate curious folks who just want to know “who said that?!” However, when you participate in forums and blogs that are relevant to your website and industry niche, you’re sending targeted traffic to your site.
Some of my Favorite Digital Marketing Books
- Enhance Your Digital Marketing – Faiz Aly
- Digital Marketing – Godfrey Parkin
- Launch – Michael A. Stelzner
At first, you will have a difficult time generating traffic because your sites will not be ranked in the search engines. To speed up the process, you might want to consider purchasing ads and spending a lot of time promoting your art on social media sites.
The longer you have your artist blog and art website up, the easier it will be to generate traffic. In time, Google, Bing and other search engines will start to see you as an authority in your niche and will rank you higher in the search.
Learn how to start, grow and monetize your online art business.
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
28 Day Blogging Challenge
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Take the challenge and join all of the other artists selling their art online.
28 Day Blogging Challenge for Visual Artists
By Dave Nevue
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The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
Graphite Art by Dave Nevue