Note: This post, 7 Ways Artists Can Use Instagram to Promote Their Art is a guest post by Scott Mathews, You can learn more about Scott at the end of the post.
7 Ways Artists Can Use Instagram to Promote Their Art
The Internet is a great place for all kinds of artists to engage and promote their works quickly and effortlessly. There are so many marketing channels to check out online, but only a handful proved to be as powerful as Instagram.
The largest image-sharing platform attracts over one billion users and makes the fastest-growing social media globally. In other words, Instagram represents by far the best tool to grow the audience and help your art find the way to new clients.
But how exactly do you craft an Instagram marketing strategy? In this article, we will show you seven ways artists can use the network to promote their artwork.
Benefits of Instagram Marketing
Way too many artists don’t enjoy Instagram and don’t believe that it’s such an effective marketing tool, so we would first like to explain what makes the platform such an amazing promotion channel.
According to the report, almost 65% of users say they have become more interested in a brand or product after seeing it on Instagram. Another study shows that over 70% of Instagram users report having made a product purchase after seeing it on the app.
The figures are staggering, but user engagement is not the only advantage of Instagram marketing. Jake Gardner, an essay writer at the assignment help Australia, says you can expect the platform to bring you the following benefits as well:
- Strengthening the authority of your art brand
- Raising awareness of your artwork
- Building relationships with the audience
- Boosting customer loyalty in the long run
- Driving additional traffic to the website
- Selling directly on Instagram via shoppable posts
- Keeping an eye on rival authors
The Best Instagram Marketing Tricks for Artists
We’ve seen enough about Instagram marketing in general, so now it’s time to focus on practical ways to use this image-sharing network for artwork promotion. Here are our top seven picks:
- Take care of your profile
The first thing you need to do is to take care of your Instagram profile. It plays the role of your Instagram ID and so it has to be flawless if you want users to treat you with all due respect.
It all begins with a profile picture, which is why we recommend you to upload one of your most popular paintings or other visual works. That way, users will be able to recognize the artist behind the profile almost instantly.
You must also write a nice and brief profile description. Use a few lines of text to explain who you are, what you do, and what people can expect to find on your Instagram profile. Of course, make sure to add a link to your website because it’s the only place where you can do it on this platform.
- Publish high-quality images
What is the main reason why people use Instagram? The answer is obvious – they want to see some high-quality images.
Given the fact that people and companies post over 95 million photos and videos on Instagram every day, you will have to do your best to design and publish amazing content in order to stand out from the crowd of other users.
This is a critical milestone because content quality can make or break your hopes of Instagram art promotion. But we believe this should not be a problem for you. After all, you are an artist and you shouldn’t have a problem with imagination and creativity regardless of the communication channel.
- Write compelling captions
Although Instagram users enjoy watching beautiful images, they will never neglect the textual part of your posts. This is exactly why you need to think thoroughly about each caption and write a compelling piece of text to add context to your posts.
Social media marketers at the Australian assignment help claim that the finest captions are usually concise and inspiring: “You don’t have to write a small novel to impress the audience. On the contrary, the only thing that matters is to evoke curiosity and explain what makes your story different than others.”
- Use the right hashtags
If you have any experience with Instagram, then you understand the importance of hashtags. It’s a simple concept, but it can do miracles in terms of artwork visibility, so you better make sure to identify and use the right hashtags.
The key advice here is to create your own a hashtag that will help people to find and recognize you easily. A well-crafted art hashtag will maximize your Instagram discoverability and help you to build a stronger social media brand.
Besides that, you need to discover other relevant hashtags in your field of work. Your job is to do the homework and find the most popular solutions, but we can give you a few hashtag hints that work well in most cases:
Instagram allows you to add up to 30 hashtags per post, but we do not recommend you to use more than six or seven because you don’t want the content to look cheap or spammy.
- Don’t forget to engage
One thing you need to remember is that Instagram is a social media. As such, its basic purpose is to drive engagement and encourage communication among users. It means you should take advantage of the platform to interact with the audience and build relationships with the followers.
How can you inspire people to communicate with you?
The process is as simple as asking a question in your post. For instance, you can ask fans to leave a comment about your new painting. This is usually enough to inspire a true avalanche of reactions, particularly because people love sharing their opinions about art.
Of course, you should reply to interesting comments and start a discussion to drive even more engagement. It will not only make your Instagram more active but also show that you appreciate the fans and care about their opinions.
- Don’t hesitate to advertise
With so much content floating around, sometimes it will be difficult to make a breakthrough and ensure the visibility of your posts. If you are about to publish a very important post, we recommend you to promote it through Instagram advertising.
The process is fairly simple and relatively cheap. All you have to do is to determine your marketing goal and choose the target audience. With Instagram advertising, you can approach different types of users:
- Core audiences based on demographic traits
- Custom audiences based on your contact lists
- Lookalike audiences based on your existing clients
- Keep it consistent
The last tip on our list is one of the most important Instagram tactics. Users follow so pages on this platform that you will have to publish content consistently if they want them to remember you. To put it simply, you will have to publish a fresh piece of content every day.
The best solution is to create a schedule of activities and stick to it long-term. Another important detail is to keep an eye on your followers and learn when they are mostly active on Instagram. That way, you can publish new posts at the perfect moment and ensure maximum visibility for your posts.
Instagram is one of the largest social networks globally, which makes it an excellent marketing tool. The platform is particularly important for artists because it focuses on visual content formats such as images, illustrations, and animations.
In this post, we discussed seven ways artists can use Instagram to promote their artwork. Have you ever used Instagram for marketing purposes? Do you have any other interesting ideas to share with our readers? Share your thoughts in comments – we would love to see it!
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Scott Mathews is a full-time digital marketer at UK assignments and a part-time thesis writing service contributor. Scott is an expert in social media marketing, which makes him the right person to contact if you think you need someone to write my essay. Scott is the father of two kids and a passionate long-distance runner.
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