Note: This post, 7 Ways Artists Can Use Instagram To Promote Their Art is a guest post by Scott Matthews. You can learn more about Scott at the end of this post.
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One of the numerous advantages of social media is the possibility to promote yourself and your brand with ease. Social media create an audience for everyone, and a platform like Instagram which is a visual-based platform is just what you need to promote yourself as an artist. You can easily share your art with your followers and get engagements including likes and comments from them. But if you truly want to promote your art and monetize your skill on Instagram, then you need to do more than just post your art on the platform.
There are hundreds of millions of people on Instagram and you want to be sure that your post gets to as many as it can possibly get to. The more people that see your art, the more opportunity that comes your way, and the more the benefits you get from promoting your art on Instagram. By now you should be asking the ‘how’ question. This article explains 7 ways you can use Instagram to promote your art.
Link Up Your Instagram and Facebook Page
There are a lot of interesting features that you can unlock by linking up both social media platforms. You can understand your Instagram page much better by integrating it with your Facebook page. By doing this, you get lots of helpful insights relating to the best days and the best times to post your art. This also provides you with information such as the number of people that have viewed your profile, the amount of email clicks and website clicks that your Instagram page generated over a seven days period, the number of impressions on your posts, etc. by checking up information like this on your different posts, you can get an idea of what your audience likes the most, and you can do this over a period of two years.
Linking up both platforms not only gives you information about your page and your posts, but you also get valuable assignment help about your audience and followers. You get information like age range, top locations, and the percentage of male to female. This information will be useful for you when you’re opening a website or online store. You already have an idea of the demographic details of your audience and their location.
Take Advantage of Relevant Hashtags That Are Trending
On social media, different hashtags trends at different times. One of the importance of hashtags is it helps us to reach out to a greater number of people. irrespective of how small or big your brand already is, if you want to increase your online visibility and you want more people to notice you, then you have to use hashtags. Hashtags are very integral on Instagram and it makes it easier for you art to reach people who do not necessarily know you or follow you on Instagram. So hashtags put you out there to the world. When you use some hashtags and people search for these hashtags, they come across your posts more easily.
To maximize the use of hashtags, look out for other artists on Instagram and check the hashtags that they use. Then you can add some of these hashtags to your posts as well and see how it works. This could potentially widen your reach and increase the number of impressions that you have per post.
Use High-Quality Images
Most of the mobile devices being made now are created with ultra-sharp cameras, so, that people can capture high-quality images of themselves and post on social media platforms. If so much attention can be paid to capturing high-quality images of one’s self, that shows how important the quality of images is. How much more if you’re posting your art on Instagram (a visual appeal platform). Posting a low-quality image can actually turn off your audience, and you will lose your appeal with them. You should always use the highest possible resolution for the images of your art you’re posting on Instagram.
One thing you should also note, according to a publication by assignment help UK, is that people prefer images that have square shape over images that are rectangular in shape.
Complete Your Bio
Your bio is a part of your Instagram appearance that you shouldn’t underestimate. It is very important and it offers you the opportunity to direct your followers to your website where they can view all your works. This makes it easy for you to sell your artworks. It also offers your followers the chance to know a bit about you with your short description.
Your bio is really how you can make sales on Instagram. It contains information about your brand, your contact information, a link to your website, and other necessary information that makes it easy for people with interest in your work to contact you.
Use Creative and Interesting Captions
Never post your art on Instagram without a befitting caption. You must also be careful to not post a blatant and blunt caption. An example of such a caption is “a painting of Monalisa. The price is $1000. It is so really real off and dull. Irrespective of how beautiful or creative that piece of art is, the lack of creativity in the captions would tell people off and they’ll lose interest in the art as a whole.
A good way to stimulate people’s interest in your caption is to talk about the inspiration behind the art and the processes that went into it. This will generate interest and can lead to people buying art. You could tell them what music you were listening to as you made the art. Just look for a caption that’s as creative as the art you’re promoting.
You have to be creative when getting your followers to know that a piece of art is for sale. “Buy now” for instance, is too blunt and boring to attract people. You can try “hit me up if you want this hanging on your wall,” or “let’s find this baby a new home.”
There are a lot of brands and individuals struggling for visibility of Instagram. This makes it easy for your audience to forget about you if you don’t post regularly. They’re carried away by someone or something else very quickly. One factor to build and maintain your relevance on Instagram is to post regularly and consistently. There is an artist who posts two to three artworks a day and they post every day. You could do the same if it works for you and if you’re that prolific and have a lot of works to post. Otherwise, 3 times a week, at least, is ideal. It depends on how comfortable you are with it.
People need such consistent dissertation help from your regular posts to keep you in their memories. If you don’t have a lot of works to post 3 times daily, then get motivated and get busy.
Tag Other Artists and Relevant Art Pages
You can get free promotion by tagging other artists and relevant art pages. They will surely be tempted to repost your works if they’re beautiful enough and that way they’ll be helping you reach out to their followers which will increase your reach, the number of impressions, profile visits, etc. on your page.
While tagging artists that provide similar artwork on custom essay papers like you, it’s more effective if you tag them on the image itself and not in the caption. This will mean that they can view it in the tagged section of their profile.
Instagram, as a platform that appeals to the sight, is the best platform for artist to showcase their works and make more sales. It’s all about having that online visibility for people to see you and know you and your work. The more you post and the more viral your posts are, the bigger your follower base and the higher the number of buyers you will have for your work. With these seven steps, you can easily promote yourself, get better known and make more money from your work.
Author’s Bio Scott Matthews is a digital marketer and content creator at papersowl. He is tasked with providing the best assignment writing service. As an essay writer, he also contributes regularly to essay writing service UK for the benefit of college students. When he isn’t writing, he is reading. He also loves to travel and meet new people.