Do you struggle with your artist blog? Do you find it difficult to stay motivated? Do you want to generate more traffic? In this article, I will share with you 7 content marketing for artists tips you can start using today.
7 Useful Content Marketing for Artists Tips
You already know how important a content marketing strategy is for your online art business.
You also know that a content marketing plan will increase your online art sales.
If you already know this, you might as well go start blogging so you can increase your art sales, right?
Developing a content marketing plan and implementing it is not as easy as you might think.
Creating and publishing hundreds of articles will not have you magically appear on the first page of Google.
I am going to share with you some of my favorite content marketing for artists tips to help you build a solid foundation for your artist blog.
Are you ready to start building an online presence and drive traffic to your artwork?
Content Marketing for Artists Tips
I want to start with this topic first. It might be the most important topic we talk about.
Content marketing is for long-term growth.
You will not see instant growth, likes or shares on your content.
Artists who understand this are the ones who succeed at selling art online.
Many artists become hooked on the instant likes and engagement social media produces. They soon realize they are not building a following or landing additional sales. They are stuck in a world of likes and shares.
Social media is a terrific way to build an online presence and relationships with your audience but posts are short lived.
Wouldn’t you like to have important content available for years to come?
Content marketing will attract new fans to your art.
If you are serious about selling art online, you need to start thinking about what will give you the best results long-term.
Blogging will give you long-term growth. Every day you write and every day you publish a post will open another door for someone to find you.
It takes more than just creating content to be successful with your content marketing plan.
You must write great content. You must write better content than everyone else.
This is how it works. Many artists write blog posts and publish them daily. Google crawls all the content to find the most relevant articles for what people are searching for.
The best content wins and is ranked number one in Google’s search.
There is no gold medal for just writing content.
The best content wins the gold medal and the reward is a ton of free organic traffic.
If you want to rank higher in Google’s search, you will need to write longer posts.
Posts with three or four hundred words will not cut it anymore.
Rich, detailed content is what will give you results. If you do not spend the time to write longer posts you are wasting your time.
Neil Patel wrote an article you will want to check out called The Ultimate Google Algorithm Cheat Sheet.
In his article, he discussed the importance of word count and how it affects PageRank.
Image courtesy of Neil Patel
You can easily see that posts with over 2,000 words have a better chance of ranking in the top five of Google’s search.
The top three results are known as the sweet spot and generate the most clicks; however, I would be happy to rank in the top five.
Consistency will always win the race. If you are consistent at writing valuable content that interests your audience on a regular basis you will grow your business larger than you could have ever imagined.
I can still remember my first online art business. I was selling custom hand painted signs. Within a couple of years, I found myself calling the local Post Master’s private cell phone at night to tell him how many trucks I need him to send to my place for pickup. It was surreal.
How did I get to that point?
I was consistent with everything I did.
What is ROI?
ROI stands for return on investment. The investment could mean money or time.
Many artists think that they will see instant sales when they write blog posts.
It does not work that way.
Content marketing does not produce direct sales. It can help to increase your sales but more indirectly.
For example, if someone reads your post and enjoys what you have to say, they will begin to feel connected to you.
That person will be interested in what else you have to say and might decide they want to purchase your artwork. This all happens because your audience feels connected to you as an artist and your artwork.
You will also notice that people will visit your site many times before they purchase from you. This is very common. It might not be the best time for them to purchase something, or maybe they don’t have the money and need to save up for it. The chances of you landing sale increases when you can provide valuable content on a regular basis.
What is more frustrating than reading something you do not understand?
Write simply. Make your posts easy to read and understand. You will have a better chance of someone reading your entire post if it flows nicely.
Large, complex words will not make you look smarter. They will make your readers leave your site.
Try to write for a sixth-grade level. You do not know how old or the education level of your reader is. Your goal is to get your message across to everyone.
It does not matter if someone is twenty or eighty. It does not matter if a person went to high school or graduated from college.
What matters is getting your message across to the people who want to buy your art.
The last tip I would like to talk about is promoting your blog posts.
You must promote your new artwork to sell it, you will also have to promote your recent blog posts to have them read.
After you have published your new post share it on all your social media sites and email it to your email list.
You want to get the ball rolling. If the content is good enough, your following will share it with their friends.
In time Google will start to rank your post and you will receive free organic traffic. Until then, promote your work.
There is one more thing I want to talk about. That is about being accountable.
It is so easy to put tasks off that you do not like to do, especially if you work from home.
I hear it all the time. People say, “I know I have to start doing it, but….”
That time will never come from them.
Hold yourself accountable. Blogging will help you to grow your business larger than you could have ever imagined.
I never thought I would be calling the Post Master to tell him how many trucks I needed.
I know it is difficult for many people to stay inspired and focused when they do not see instant results. That is why I wrote 28 Day Blogging Challenge for visual Artists. It is available at Amazon or you can download the eBook for $14.95.
This book is a step-by-step plan to help you build your art blog. There is no thinking involved, just doing and watching your audience grow.
If you prefer watching videos, I have made a video course for content marketing that also includes a free download of 28 Day Blogging Challenge for Visual Artists.
You know how important it is to have a content marketing plan in action.
Be consistent and write great detailed content your audience will enjoy.
Share your work with your following. They follow you because they like what you offer.
Always strive to do your best and just start using these 7 content marketing for artists tips today.
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- Art Marketing Resource
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- Art Marketing Plan - How to Make a Presence Online
- How to Sell Art on Etsy – Online Art Marketing