Selling art online is a numbers game. The more people who visit your website, the better chance you have of landing a sale.
The main priority of an online art marketing plan is to drive traffic to your artist websites. It is impossible to run a successful art business if nobody knows you exist.
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Here are a few reasons why you should make an effort to get more people to visit your website:
1. Increased exposure for your artwork can lead to more sales and commissions.
2. A larger audience can help you learn more about what people like and don’t like about your work.
3. Viewer feedback can help you improve your art techniques and style.
4. Greater visibility online can lead to opportunities to exhibit your work in galleries and other venues.
5. Increased website traffic can help you rank higher in search engine results pages, bringing more visitors to your site.
6. Connecting with other artists online can result in collaborations and joint projects.
7. And finally, a thriving art website can be a great source of income if you sell advertising space or charge for subscriptions.
Getting more individuals to visit your art website may be challenging if you don’t know how to market it.
Here are a few common mistakes that people make:
1. Not including enough information about their artwork on their website.
2. Not uploading high-quality photos of their artwork.
3. Not writing exciting and engaging blog posts about their art.
4. Not using keywords in their website’s title and description.
5. Not connecting with other artists and promoting each others’ work.
6. Not using social media to share their artwork.
7. Not hosting art exhibitions and workshops on their website.
If you’re struggling to get more visitors to your art website, avoid making these mistakes and follow the tips in this article instead. With a bit of effort, you can increase the visibility of your website and reach a larger audience for your artwork.
Now that you know some of the benefits of getting more visitors to your art website, here are seven tips to help you achieve that goal:
1. Make Sure Your Website is Easy to Navigate
When people visit your online art gallery, you want them to be able to find what they’re looking for quickly and easily. If your website is challenging to navigate, visitors will leave without exploring all of your content.
One way to make your artist’s website easy to navigate is to organize your content into categories.
Website categories are like the sections in a physical art gallery. They help viewers find specific types of artwork without scrolling through everything on your site.
For example, if you have a lot of paintings, you could create a category for “landscapes,” “portraits,” and “abstracts.”
You could create separate categories for each type if you have both digital and traditional artwork.
You can also add a search bar to your website so visitors can quickly find what they’re looking for.
Some subheading topics that can make website navigation easy include:
Home Page – Where you can provide an overview of what visitors will find on your website.
Events – Showcase any upcoming events or exhibitions.
Galleries – Display a portfolio of your artwork.
Blog – Share your thoughts on art, inspiration, and more.
Shop – Sell prints, originals, or other materials related to your art.
About Me – Introduce yourself and share some information about your art journey.
Contact – Include information about how people can reach out to you.
2. Upload High-Quality Photos of Your Artwork
When selling artwork online, one of the most important things is to showcase your work with high-quality photographs.
An excellent way to take high-quality photos is to use a tripod and a DSLR camera with good lighting.
To learn more, visit, Best Way To Photograph Artwork
Another tip for taking great photographs is to edit them before uploading them to your website. You can use Photoshop or a free online photo editor like Canva or PicMonkey.
If you’re unsure how to take good photos of your art, you can hire a professional photographer. They will know how to take pictures to make your artwork look its best.
Keep in mind that website visitors can not see your painting in person when viewing it on your art websites. If you want to sell art online, you have to take the time to learn how to take high-quality images.
3. Write Interesting and Engaging Blog Posts
If you want people to keep coming back to your website and have them memorize your URL, you need to regularly provide them with fresh content. A great way to do that is to write exciting and engaging blog posts about your art.
Your blog posts don’t have to be lengthy, and you don’t have to write them daily. But if you can write a couple of high-quality blog posts each week, you’ll keep people coming back for more.
Another benefit of writing art blog posts is that you will make it easier for potential buyers to find you on search engines. The more content you publish, the more traffic you will receive.
Consistent blogging
When generating traffic to your website, there is no replacement for content. Your blog is the engine that drives visitors to your website.
You’ll need to produce fresh content to encourage your consumers to return to your website regularly.
Share your thoughts on art, inspiration, and more.
The best way to increase online sales is to share information about your art career.
The goal is to connect your target audience with your art personally.
This can be done by writing about:
- Why you started creating art
- What motivates you to paint
- Where do you get your inspiration
- What is your creative process
- How has your art changed over time
Sharing your thoughts about art will turn potential buyers into art collectors.
Talk about the process of creating your masterpieces.
Both art collectors and fellow artists enjoy learning the creative process of creating art. You can blog about your artistic process, from the brainstorming stage to the final product. Include high-quality photos of your work in progress and the final piece. You might also consider creating a video documenting your creative process and sharing it on your YouTube channel.
Review exhibitions or art shows that you’ve attended
If you’ve recently participated in an exhibition or art show, write a review of it on your blog. Share your thoughts on the art you saw, the venue, and the overall experience.
Share tips for artists who are just starting out
If you’ve been painting for a while, you might have some tips to share with artists who are just starting. Share your advice on topics like finding inspiration, developing a personal style, and how to market your business.
4. Use Keywords in your Website’s Title and Description
Driving traffic to a website takes a lot of effort and work. One way to get art buyers to your website is to include keywords in the content of the website.
Keywords are words or phrases people use when searching for something on the internet. Including keywords in your website’s title and description makes it easier for potential buyers to find you.
You can find keywords by using Google’s Keyword Planner. This free tool helps you find the right keywords on your website. SEMRush is another tool to see what keywords people are using in search.
To learn more, visit 5 Tips for Optimizing Your Art Blog Posts To Generate More Traffic.
Search Engine Optimization
Another way to drive traffic to your art is to focus on SEO.
SEO is the process of optimizing your website and its content to rank higher in the search engines. The higher your website ranks, the more likely people find it.
To learn more, visit, How to Optimize Your Website for SEO
5. Connect with Other Artists and Promote Each Others’ Work
One of the best ways to promote your art is to connect with other artists and promote each others’ work. When you share links to other artists’ websites on social media sites, most artists are likely to return the favor. This will help increase traffic to both of your websites.
To learn more, visit 9 Networking For Artists Strategies
6. Use Social Media to Promote Your Business
Social media is a great way to share your creations with the world. It’s a quick and easy way to connect with other artists, collectors, and art enthusiasts.
There are several social media sites that you can use to share your paintings, including Facebook, Twitter, Instagram, and Pinterest. Each site has its strengths and weaknesses, so choosing the right site for your needs is essential.
For example, if you want to share high-quality photos of your work, Instagram is a good choice. If you’re going to share short social media posts about your art career, Twitter is a good option.
Include Website URL To Every Social Media Posts
Your website will receive more visitors if you have a social networking strategy. The objective of a social media strategy is to drive them to your website, where they can purchase your art.
One way to do this is to include your URL in every social media post. This will remind your followers to visit your website.
7. Host Art Exhibitions and Workshops on Your Website
Hosting art exhibitions and workshops can greatly promote your work and attract new visitors to your website. It can also help you connect with other artists and learn new techniques.
To learn more, visit, How to Plan a Successful Workshop in 6 Easy Steps
Final Thoughts
Artists can use the internet to help promote their work by ensuring their website is easy to navigate and has high-quality photos of their paintings.
They should also write exciting and engaging blog posts about their art and use keywords in their website’s title and description so they can rank higher in the search results.
Social networking with other artists and promoting each others’ work can be helpful as using social media to share your art. Hosting art exhibitions and workshops on your website can be a great way to attract new visitors and promote your work.
Many art marketing strategies can be implemented to get new viewers to your site. The best way to get started is to focus on one method until you have mastered it, then move to the next.
FAQ
Can I use the internet to help me sell my artwork?
Yes, the internet can be an excellent tool for artwork. You can create a website to showcase your artwork and use social media to share your work.
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