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Building An Artist’s Facebook Business Page Following
The amount of competition is becoming more challenging to build an online presence for artists.
Building an artist Facebook Page is becoming more difficult due to Facebook’s algorithm changes, and all of the new artist pages being created daily.
The good news is that if you stick with the basics, you will find that building a thriving online art business is easier than you might think.
- Building An Artist's Facebook Business Page Following
- 7 Tips On Building An Artist Facebook Page Following
- Building an Artist Facebook Page Following By Set Facebook Goals
- Write Your Facebook Goals
- Facebook Personal Profile Page
- Facebook Personal Page
- Marketers Joined the Game
- Facebook Business Page
- Engage On Facebook
- Entertaining Facebook Posts
- Facebook Content Calendar
- Know What Is Working On Facebook
- Promoting Facebook Posts
- Boost Facebook Posts
- Create Urgency On Facebook Posts
- What Every Artist's Facebook Page Must Have
- Facebook Artist Page Marketing Tips
- Final Thoughts On Building An Artist Facebook Page Following
Many things have changed for artists over the past fifteen-plus years, and it does not look like it will be slowing down anytime soon.
- The internet has made it possible for artists to sell art to art buyers worldwide.
- Social media enabled artists to connect and build relations with art collectors in real-time.
- Print on Demand sites allowed artists to sell reproductions of their original artwork without investing in anything.
- WordPress made it possible for artists to build a professional artist website with the help of hosting services like BlueHost.
Even though technology has made it possible to sell art online, you will still face challenges.
One of the hurdles you will encounter is how to get your art noticed online and separate yourself from the competition.
Someone recently asked me, “Why do some artists do well on Facebook while others cannot build a following?“
My answer to this question was, “Artists who take the time to learn how to market properly on social media sites like Facebook are the ones that shine.”
The person using the tools builds success.
If you want to be successful in selling art on Facebook, you will have to take the time to learn how to market your art business on Facebook.
It takes much more than posting an image of your latest painting.
7 Tips On Building An Artist Facebook Page Following
I will get you started on your Facebook marketing strategy. Here are seven tips that will help you build your following on Facebook.
Keep in mind that Facebook and social media are constantly changing.
If you want to be successful in building name recognition on Facebook, you will need to learn the basics and take some time to keep up-to-date with what is new with Facebook. For more tips, visit 7 Facebook Marketing Tips Artists Need To Know.
Building an Artist Facebook Page Following By Set Facebook Goals
Write Your Facebook Goals
Before developing a Facebook marketing plan that will produce the results you are hoping for, you will need to know your objectives.
Take out your business goals and see how marketing your art on Facebook will help you achieve your business goals.
Are you interested in:
- Building a fanbase on Facebook
- Selling your art on Facebook
- Selling giclee prints on Facebook
- Promoting your online art classes
- Driving more traffic to your artist’s website
- Having more people read your art blog posts
The next step is to develop a plan for your Facebook Business account.
Every month, review your Facebook Page results and adjust your plans accordingly.
Facebook Personal Profile Page
Facebook offers a free Personal Profile page for you to manage. A Profile Page allows people to connect with friends and family and meet new people with similar interests.
Facebook keeps improving its platform and has become the most popular social media network since 2016.
- 1.01 billion active users
- 894 million mobile daily active users
- 55 billion monthly active users
- 33 billion mobile monthly active users
Besides a Personal Profile Page for users, Facebook has also added a way for businesses to engage with their audience. They have introduced the Facebook Business Page. Let’s go over the difference between the two.
Facebook Personal Page
A Facebook personal page is a platform that allows you to converse and connect with people around the world.
You can share text, images, and videos by posting it on your newsfeed. People who are friends with you will be able to view the content and engage with the post if they wish to do so.
This has made it easy for people to keep up-to-date with what is happening in their personal lives.
Facebook has become accepted by so many people there are now over one billion active members.
Marketers Joined the Game
It did not take long for marketers to realize that Facebook made it possible to reach a broader audience.
Best of all, it is free to create a Page. There were no more flyers, postcards, radio, and television advertisement costs. Marketing was now free.
The problem was that marketers were relentless and tried to up their competition by posting more content than their competitors on people’s newsfeeds.
The oversaturation of business ads on people’s newsfeeds quickly became a problem, and Facebook took action.
Facebook was created for people to engage with one another, not for businesses to have a free platform to sell their products and services on.
However, Mark Zuckerberg knew the positive side of allowing marketers to use Facebook to communicate with their audience.
He also knew how to generate revenue by allowing businesses to create a Facebook Business Page.
Introducing Facebook business pages solved two problems.
The first benefit was that it cleaned up people’s newsfeeds. When people go on their Personal Page, they see content that is important to them, not the newest product a business is promoting.
You no longer allowed to use a personal profile strictly for business. Read Facebook’s Terms of Service for more information.
The second benefit is that Facebook can profit significantly by allowing businesses to create a free Business Page.
Facebook Business Page
A Facebook Business Page allows a business to share its brand and engage with customers in real-time.
The Facebook Business Page also allows businesses to post text, images, and videos for their followers.
To start a Facebook Business page, you must have a personal page first.
If you do not have an artist’s Facebook page, visit HOW TO SET UP AN ARTIST FACEBOOK PAGE.
Benefits of having a Facebook Business Page:
- A Business can learn what its audience’s likes and dislikes are.
- A business can build trust with its following.
- A business can keep its audience up-to-date with any new news they have.
- A business can reach a larger audience worldwide.
- Marketing costs are lower.
The difference between a Facebook Personal Profile and vs Facebook Page is Personal Pages are meant to be personal. Facebook Business Pages are a way for businesses to intact with their customers.
Engage On Facebook
Now that you have a Facebook business page let’s talk about how you can grow your following.
You first need to understand that Facebook is a social network.
People go on Facebook to socialize.
They want to keep up-to-date with their friends and family or meet new people.
They are not going on Facebook because they are looking to buy art.
To successfully promote your art on your Facebook pages, you will need to use the tool for what it is made for, building relationships.
Building relationships with your following is done by engaging with people and taking the time to get to know them.
Would your best friend be your best friend if you never talked to them?
Here are some ways you can spark engagement in your posts.
Ask questions – If you want to create a conversation, ask questions on your post.
It is human nature for people to share their views.
If you don’t believe me, look at your Facebook news feed. People’s views on political matters, entertainment, food, and products will be found.
People want to be heard.
Spark a conversation by asking a question that relates to your art.
Post a photo – Photos do very well on Facebook.
You do not only have to upload finished art images.
I have done very well uploading images of my art in progress.
You can even showcase another artist’s artwork.
Share with your fans what inspires you to create your art.
Upload an image that inspires your work and put a motivational or inspirational quote on it.
You can easily overlay quotes on images with Canva.
Your Journey – Bring your audience on your journey. Show them where you started and where you are going.
Share some art that you have created in the past. This will show people how your artistic style has grown throughout the years.
Video – Facebook is promoting videos more than ever.
Take advantage of this. Upload some videos on your Facebook Artist Page.
Live videos are a great way to have your following connect with you in real-time.
Entertaining Facebook Posts
People go on Facebook to escape their hectic day for a few moments.
Make your page fun and welcoming.
Building an artist’s Facebook page following is done by creating content that engages and entertains.
Being sold to is not fun for people. Do not be a salesperson instead be an artist they will want to get to know.
Share personal things about you as an artist. I said, “as an artist.”
You want to keep your personal life separate.
Holding contests and giveaways will be a great way to create excitement for your page. (Note – always review Facebook policies before holding a contest.
Facebook is always changing its policies.
Make sure that you are not in any violations, or you will increase the chance of having your Artist Facebook Page closed down.
If you plan on having a contest, I recommend reading this post from Social Media Examiner – 17 Tips for Succesful Facebook Contests for some tips on having contests on Facebook.
Facebook Content Calendar
Every month spend ten or fifteen minutes writing down when you will publish a post and what type of content you will be sharing.
Your content calendar will save you time during the week.
One benefit of a Facebook content calendar is that you will be consistent with your posting schedule and publish content focusing on your goals instead of posting something just to post.
Facebook Content Calendar Sections:
- What days to post
- What times to post
- What type of content
Review your analytics to see what types of posts people engage with the most.
Know What Is Working On Facebook
Facebook Insights is a powerful tool you should use to build your Facebook following.
Facebook Insights will show you what posts people “like” the most, your fans’ average age, what time they are on Facebook, gender, and more.
The data you gather will help you to be more productive with your Facebook marketing strategy.
Promoting Facebook Posts
Facebook ads are relatively inexpensive, and some artists have seen great results using Facebook ads.
The artists that do well are the ones who have studied their Facebook Insights so they can determine which plan would work best for them.
Here is a video that will teach you everything you will need to know about Facebook ads and how to create a Facebook ad.
Before you just throw your money out the window, have your goals written out, a plan developed and learn everything about Facebook ads by watching the video above.
Boost Facebook Posts
Facebook will also allow you to boost a particular post for a fee.
Boosting a Facebook post will put your post in more news feeds, increasing that post’s chance of being seen by more of your fans.
The reality is that not everyone will see the Facebook posts you publish.
People log on to Facebook at different times, and Facebook’s new algorithm will only put your post on a small percentage of your fan’s news feed.
If you want a particular post to be seen by more people, boosting a post might be a good investment.
Before you boost Facebook posts, have a clear objective, and monitor if the boost produces your desired results.
You could end up losing much money if you blindly boost your posts.
Related Post – Facebook Boost Posts – Should Crafters Stay Away
Create Urgency On Facebook Posts
Many businesses create an urgency to boost sales.
- Buy Now, and you will save…
- Act today, and you will get…
- The sale ends in…
They do this because it works.
Create limited offers with a deadline to have your audience take action.
This strategy will not work if you do it all of the time.
Develop a plan and decide how many times you will be holding exclusive deals a year.
Write out all of the details a month before to market it correctly.
What Every Artist’s Facebook Page Must Have
Lastly, I would like to discuss some basics you will not want to overlook.
What your artist’s Facebook page should have:
A well-written short description – A section under your profile image describes your page.
This is similar to an elevator pitch. You want to explain to the viewer what your page has to offer.
About Page – The about page section is similar to the short description.
The only difference is that you have more space to add details describing your art business.
Professional Cover Photo and Profile Picture – They say never judge a book by its cover, but we all do.
Your cover photo and profile picture will be the viewer’s first impression of your art business.
Take some time to create a beautiful, captivating cover photo for your art business.
Gallery – People who visit and follow your artist page go there because they want to see your artwork.
Organize your photos into different albums to make them find their interest easier.
Facebook Artist Page Marketing Tips
Here are some more articles to help you get started on developing a Facebook marketing strategy that will thrive.
- Engaging With Your Facebook Fans – How To Build A Following
- Facebook Fan Page: How Often Artists Should Post
- Facebook Insight Basics What Artists Should Know
- Build Art Brand Awareness With Facebook Video
- How To Create A Facebook Post Schedule That Will Build Your Audience
- Facebook Art Marketing Goals
- Facebook Art Marketing Objectives
- Facebook Art Marketing Learn From The Greats
- Facebook Art Marketing Build Relationships
For more Facebook articles visit – Social Media Marketing Resource
Final Thoughts On Building An Artist Facebook Page Following
Facebook can be a useful tool for your business if you use it properly.
The tips I have discussed will help you build a solid foundation for your Facebook marketing plan.
The results will not happen overnight. You will need to keep working on all of the areas we discussed. Stay consistent and keep working towards your goals.
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