It is becoming more difficult to build an online presence for artists because of the amount of competition. The good news is that if you stick with the basics, you will find that it is easier than you thought. In this post, I will share with you 7 tips on building an Artist Facebook Page Following you can start using today.
Building an Artist Facebook Page Following
Many things have change for artists over the past fifteen years.
The internet has made it possible for artists to sell art around the world.
Social media made it possible for artists to build a following.
Print on Demand sites made it possible for artists to sell prints without investing in anything.
WordPress made it possible for artists to build a professional artist website.
Even though technology has made it possible for an artist to sell their art online, there are still challenges. One of the main challenges is to get your art noticed and stand out from the competition.
Someone recently asked me, “Why do some artists do well on Facebook while others can not build a following?”
My answer to this question was, “Artists that take the time to learn how to use the tools available like Facebook are the ones that shine.”
It does not matter what tool you use to promote and sell your art. What matters is learning how to use the tool to its fullest potential. Tools do not build success, the person using the tools builds success.
With over one billion active Facebook users, Facebook might be a useful tool to have in your toolbox.
7 Tips on Building an Artist Facebook Page Following
Here are 7 tips that will help you to build your following on Facebook. Keep in mind that Facebook and social media is always changing. If you want to be successful on Facebook you will need to learn the basics and take some time to keep up-to-date with what is new with Facebook.
You can not achieve anything without a plan.
You have heard me talk about the importance of goals in the past.
Take out the list of your goals and develop a system that will help you reach those goals using your Artist Facebook Page.
Before you start posting on Facebook you should know the following:
The price you are selling your art.
Are you selling prints?
What art are you going to sell on Facebook?
Will you give a discount to your followers and if so what is the discount?
Are you going to sell directly on Facebook or are you going to direct them to your Artist Website?
Take some time to develop a plan. Every month review the results of your Facebook Page and adjust your plans accordingly.
Tools do not build success, the person using the tools builds success.Click To Tweet
The first thing you need to understand is that Facebook is a social network. People go on Facebook to socialize. They want to keep up-to-date with their friends and family or meet new people.
They are not going on Facebook because they are looking to buy art.
To be successful on Facebook you will need to use the tool for what it is made for, building relationships.
This is done by engaging with people and taking the time to get to know them.
Would your best friend be your best friend if you never talked to them?
Here are some ways you can spark engagement on your posts.
Ask questions – If you want to create a conversation, ask questions on your post.
It is human nature for people to share their views.
If you don’t believe me, take a look at your Facebook news feed. You will find people’s views on political matters, entertainment, food, and so on.
People want to be heard. Spark a conversation by asking a question that relates to your art.
Post a photo – Photos do very well on Facebook. You do not only have to upload finished art images. In fact, I have done very well uploading images of my art in progress.
You can even showcase other artists art. Show people what inspires you to create your art.
Upload an image that inspires your work and put a motivational or inspirational quote on it.
Your Journey – Bring your audience on your journey. Show them where you started and where you are going.
Share some art that you have created in the past. This will show people how your artistic style has grown throughout the years.
Video – Facebook is promoting videos more than ever. Take advantage of this. Upload some videos on your Facebook Artist Page.
People go on Facebook to escape for a few moments.
Make your page fun and welcoming.
Being sold to is not fun for people. Do not be a salesperson. Instead be an artist they will want to get to know.
Share personal things about you as an artist. I said, “as an artist” because it is important that you are professional. You want to keep your personal life separate. However, you can still share your views and beliefs as long as it pertains to your mission and brand.
Holding contests and giveaways will be a great way to create excitement for your page. (Note – always review Facebooks policies before holding a contest. Facebook is always changing their policies so you want to make sure that you are not in any violations or you will increase the chance of having your Artist Facebook Page closed down.)
If you are planning on having a contest I recommend reading this post from Social Media Examiner – 17 Tips for Succesful Facebook Contests.
Every month spend ten or fifteen minutes writing down when you are going to publish a post and what type of content you will be sharing.
Your content calendar will save you a ton of time during the week. One advantage is you will be consistent with your posting schedule as well as publishing content that will focus on your goals instead of posting something just to post.
Decide what times during the day, how many times a day and what days of the week you will be publishing your content. Mix up the posts with videos, images, and text.
At the beginning of each week, schedule your posts for the entire week. You will save a ton of time during the week because you will not have to stop what you are doing to post something on Facebook. The only thing you will need to do is respond to any comments that are left on your posts. It is that easy.
At the end of the month, review your analytics to see what people are types of posts people are engaging with the most. The following month focus on your “hot” topics, the posts that are performing the best.
Know What is Working
Facebook Insights is a powerful tool you should be taking advantage of.
Take five minutes every week to learn more about your audience.
Facebook Insights will show you what posts people “like” the most, the average age of your fans, what time they are on Facebook, gender and more.
The data you gather will help you maximize your sharing strategy. Shared posts will help you to build brand awareness and reach a new audience.
Promoting Facebook Posts
Facebook ads are relatively inexpensive and some artists have seen great results from small investments. The artists that do well are the ones who have studied their Facebook Insights so they could determine which plan would work best for them.
Facebook has made it very easy for people to use Facebook ads.
Here is a video that will teach you everything you will need to know about Facebook ads and how to create one.
Before you just throw your money out the window, have your goals written out, a plan developed and learn everything about Facebook ads by watching the video above.
Facebook will also allow you to boost a particular post for a fee. This will put your post in more news feeds, increasing the chance of that post being seen by more of your fans.
The reality is that not everyone will see your posts. People log on to Facebook at different times and Facebook’s new algorithm will only put your post on a small percentage of your fans news feed.
If you want a particular post to be seen by more people, boosting a post might be a good investment for you.
Facebook ads are relatively inexpensive and some artists have seen great results from small investments.Click To Tweet
Many businesses create an urgency to boost sales.
Buy Now and you will save…
Act today and you will get…
Sale ends in…
They do this because it works.
Create limited offers with a deadline to have your audience take action.
This strategy will not work if you do it all of the time.
Develop a plan and decide how many times a year you will be holding special deals.
Write out all of the details a month prior to the date of your special so you can market it properly. Your mission is to maximize your efforts.
Facebook can be a very useful tool for your business as long as you use it properly. The tips that I have discussed will help you to build a solid foundation for your Facebook marketing plan.
Results will not happen overnight. You will need to keep working on all of the areas we discussed. Stay consistent and keep working towards your goals.
Facebook Marketing Books:
Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising & Making Money Online *FREE BONUS Preview ‘SEO 2016’ Included! (Social Media, … Marketing Strategies, Passive Income) by Kenneth Lewis
Facebook Marketing: Top 20 Facebook Strategies For Advertising, Making Money And Building Passive Income (Marketing Strategies, Social Media, Online Business,Passive Income) by Jacob Morgan
You might also be interested in:
- How to Sell on Pinterest Tips for Artists
- Facebook Page Basics How to Build Your Following
- 12 Facebook Page Apps for your Art Business
- Best Social Media To Sell Art Online
- 11 Ways to Build Trust on Social Media for Artists
- 7 Essential Tips on How to Sell Paintings Online
Grow Your Online Art Business:
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
Graphite Drawing by Dave Nevue
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.