It is becoming more difficult to build an online presence for artists because of the amount of competition. The good news is that if you stick with the basics, you will find that building a thriving online art business is easier than you might think. In this post, I am going to share with you 7 tips on building an Artist Facebook Page Following that will help you to build a business page that sells art.
By the end of this post, you will know…
- How to build a Facebook following
- Set Facebook goals
- How to engage on Facebook
- How to create entertaining Facebook posts
- Importance of a content calendar
- Learn what is working on Facebook
- Promote artwork on Facebook
- Boost Facebook posts
- How to create urgency
Building An Artist Facebook Business Page Following
Many things have changed for artists over the past fifteen plus years and it does not look like it will be slowing down anytime soon.
- The internet has made it possible for artists to sell art around to art buyers around the world.
- Social media made it possible for artists to connect with art collectors.
- Print on Demand sites made it possible for artists to sell prints without investing in anything.
- WordPress made it possible for artists to build a professional artist website with the help of hosting services like BlueHost.
Even though technology has made it possible for you to sell their art online, there are still challenges you will face.
One of the main hurdles is how you will get your art noticed online and stand out from the competition.
Someone recently asked me, “Why do some artists do well on Facebook while others cannot build a following?“
My answer to this question was, “Artists who take the time to learn how to use the tools available like Facebook are the ones that shine.”
It does not matter what tools you use to promote and sell your art.
What matters is learning how to use the tools to their fullest potential.
With over one billion active Facebook users, Facebook might be a useful tool to have in your toolbox.
But it is essential to take the time to learn how to sell art on Facebook if you want to be successful in selling on Facebook.
7 Tips On Building An Artist Facebook Page Following
Below are 7 tips that will help you to build your following on Facebook.
Keep in mind that Facebook and social media is always changing.
If you want to be successful in building your name on Facebook you will need to learn the basics and take some time to keep up-to-date with what is new with Facebook.
Building an Artist Facebook Page Following By Set Facebook Goals
You can not achieve anything without a plan.
You have heard me talk about the importance of goals in the past.
Take out the list of your goals and develop a system that will help you reach those goals using your Artist Facebook Page.
Before you start posting on Facebook you should know the following:
- The price you are selling your art.
- Are you selling prints?
- What art are you going to sell on Facebook?
- Will you give a discount to your followers and if so what is the discount?
- Are you going to sell directly on Facebook or are you going to direct them to your Artist Website?
Take some time to develop a plan specifically for your Facebook Business account.
Every month review the results of your Facebook Page and adjust your plans accordingly.
Engage On Facebook
The first thing you need to understand is that Facebook is a social network.
People go on Facebook to socialize.
They want to keep up-to-date with their friends and family or meet new people.
They are not going on Facebook because they are looking to buy art.
In order for you to be successful in promoting your art on your Facebook pages, you will need to use the tool for what it is made for, building relationships.
This is done by engaging with people and taking the time to get to know them.
Would your best friend be your best friend if you never talked to them?
Here are some ways you can spark engagement on your posts.
Ask questions – If you want to create a conversation, ask questions on your post.
It is human nature for people to share their views.
If you don’t believe me, take a look at your Facebook news feed. You will find people’s views on political matters, entertainment, food, and so on.
People want to be heard.
Spark a conversation by asking a question that relates to your art.
Post a photo – Photos do very well on Facebook. You do not only have to upload finished art images. In fact, I have done very well uploading images of my art in progress.
You can even showcase another artist’s artwork.
Share with your fans what inspires you to create your art.
Upload an image that inspires your work and put a motivational or inspirational quote on it.
You can easily overlay quotes on images with Canva.
Your Journey – Bring your audience on your journey. Show them where you started and where you are going.
Share some art that you have created in the past. This will show people how your artistic style has grown throughout the years.
Video – Facebook is promoting videos more than ever. Take advantage of this. Upload some videos on your Facebook Artist Page.
Live videos are a great way to have your following connect with you in realtime.
Entertaining Facebook Posts
People go on Facebook to escape from their hectic day for a few moments.
Make your page fun and welcoming.
Building an artist’s Facebook page following done by creating content that engages and entertains.
Being sold to is not fun for people. Do not be a salesperson, instead be an artist they will want to get to know.
Share personal things about you as an artist. I said, “as an artist” because it is important that you are professional.
You want to keep your personal life separate.
However, you can still share your views and beliefs as long as it pertains to your mission and brand.
Post personal information on your personal account if the topic does not pertain to your business,
Holding contests and giveaways will be a great way to create excitement for your page. (Note – always review Facebook policies before holding a contest.
Facebook is always changing its policies so you want to make sure that you are not in any violations or you will increase the chance of having your Artist Facebook Page closed down.)
If you are planning on having a contest I recommend reading this post from Social Media Examiner – 17 Tips for Succesful Facebook Contests.
Facebook Content Calendar
Every month spend ten or fifteen minutes writing down when you are going to publish a post and what type of content you will be sharing.
Your content calendar will save you a ton of time during the week.
One advantage is you will be consistent with your posting schedule as well as publishing content that will focus on your goals instead of posting something just to post.
Decide what times during the day, how many times a day and what days of the week you will be publishing your content.
Mix up the posts with videos, images, and text.
At the beginning of each week, schedule your posts for the entire week.
You will save a tremendous amount of time during the week because you will not have to stop what you are doing to post something on Facebook.
The only thing you will need to do is respond to any comments that are left on your posts. It is that easy.
At the end of the month, review your analytics to see what people are types of posts people are engaging with the most.
The following month focus on your “hot” topics, the posts that are performing the best.
Know What Is Working On Facebook
Facebook Insights is a powerful tool you should be taking advantage of.
Take five minutes every week to learn more about your audience.
Facebook Insights will show you what posts people “like” the most, the average age of your fans, what time they are on Facebook, gender and more.
The data you gather will help you maximize your sharing strategy. Shared posts will help you to build brand awareness and reach a new audience.
Promoting Facebook Posts
Facebook ads are relatively inexpensive and some artists have seen great results from small investments.
The artists that do well are the ones who have studied their Facebook Insights so they could determine which plan would work best for them.
Facebook has made it very easy for people to use Facebook ads.
Here is a video that will teach you everything you will need to know about Facebook ads and how to create one.
Before you just throw your money out the window, have your goals written out, a plan developed and learn everything about Facebook ads by watching the video above.
Boost Facebook Posts
Facebook will also allow you to boost a particular post for a fee.
This will put your post in more news feeds, increasing the chance of that post being seen by more of your fans.
The reality is that not everyone will see your posts.
People log on to Facebook at different times and Facebook’s new algorithm will only put your post on a small percentage of your fan’s news feed.
If you want a particular post to be seen by more people, boosting a post might be a good investment for you.
I never had too much luck boosting my Facebook posts.
I would have my posts seen by more people but it did not increase my art sales.
Before you boost Facebook posts, have a clear objective and monitor if the boost is producing the results you were hoping for.
You could end up losing a lot of money if you blindly boost your posts.
Related Post – Facebook Boost Posts – Should Crafters Stay AwayFacebook ads are relatively inexpensive and some artists have seen great results from small investments.Click To Tweet
Create Urgency On Facebook Posts
Many businesses create an urgency to boost sales.
- Buy Now and you will save…
- Act today and you will get…
- Sale ends in…
They do this because it works.
Create limited offers with a deadline to have your audience take action.
This strategy will not work if you do it all of the time.
Develop a plan and decide how many times a year you will be holding special deals.
Write out all of the details a month prior to the date of your special so you can market it properly. Your mission is to maximize your efforts.
What Every Artist Facebook Page Must Have
Like I have mentioned earlier, it is important to know how to use the tools you are working with to market your art online.
In today’s post, we talked about several different social media marketing strategies that will boost your following on Facebook.
The last thing I would like to talk about are some basics you will not want to overlook.
What your artist Facebook must have:
A well written short description – There is a section under your profile image that is used for describing your page.
This is similar to an elevator pitch. You want to explain to the viewer what your page has to offer.
About Page – The about page section is similar to the short description.
The only difference is you have more space to add more details that describe your art business.
Professional Cover Photo and Profile Picture – They say, never judge a book by its cover but we all do. Your cover photo and profile picture will be the first impression a viewer has of your art business.
Take some time to create a beautiful, captivating cover photo for your art business.
Gallery – People who visit and follow your artist page go there because they want to see your artwork.
Organize your photos in different albums to make it easier for them to find what they are interested in.
Facebook Artist Page Marketing Tips
Here are some articles to help you get started on developing a Facebook marketing strategy that will thrive.
For more Facebook articles visit – Social Media Marketing Resource
Facebook can be a very useful tool for your business as long as you use it properly.
The tips that I have discussed will help you to build a solid foundation for your Facebook marketing plan.
The results will not happen overnight. You will need to keep working on all of the areas we discussed. Stay consistent and keep working towards your goals.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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