Note: This post, 7 Steps To Help You Achieve Your Art Marketing Goals is a guest post by Aaron Swain. You can learn more about Aaron at the end of the post.
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As an artist, it’s not always easy to find the time to promote your work. In fact, many artists don’t like marketing at all – they’d rather spend more time working on their art instead of trying to sell it. Perhaps this is why so many artists don’t know where to start when it comes to art marketing. Here are the seven steps to help you achieve your art marketing goals.
#1 Understand Your Art
First and foremost, you need to understand your art. If you don’t know what kind of artist you are, how can you possibly start marketing yourself? One of the key elements of successful marketing is having a clear vision of what your brand image is because branding will be the most important part of your offline and online marketing campaign.
Think about your art style. Do you try to make your work realistic or do you prefer cartoonish or surrealist or abstract features? Then, consider the colors you use. Do you stick to a particular palette or do you tend to experiment all the time? Once you have determined both of these, you will be able to form the kind of brand image you want to have for yourself.
#2 Determine Your Target Audience
The next thing you need to do is determine your target audience. Keep in mind that not everyone will like your art and not everyone will be able to buy it even if they really like it. Art is a luxury which is why you will need to be constantly proving its value and importance. As a result, your target audience will need to consist of people who have the money to spend.
If you don’t want to do the necessary research to determine your target audience, you can hire a writer from a research paper writing service like Best Writers Online who will do this kind of research for you and provide you with results. This way, you will have a very good understanding of who you need to promote yourself and your art to.
#3 Have a Well-Developed Plan
The best way you can really get prepared to marketing your art and yourself is by having a well-developed plan that you will be following. This plan is extremely important because it will give you a direction and help you keep on with your marketing even if you get exhausted, disappointed, disinterested, or hopeless. In other words, it’s your motivation.
Your marketing plan should include an overview, content guidelines, and a posting schedule. In the overview, you need to write down your aims, deadlines, expectations, and so on. In the content guidelines, you need to set yourself standards for the quality of the content you will be posting. The posting schedule will have the exact time when you should publish your content.
#4 Promote Your Art Locally
Even though most of your marketing will be done online, you shouldn’t forget about the offline part of your marketing. Promoting your art locally can give you a boost in your community before you can actually make it big online. Besides, becoming a well-known artist who came from a small town sounds like a very interesting backstory.
To promote your art locally, work outdoors in a park or even in your yard. Let people see you painting. Attend different events and showcase your art there. You can even give away some of your pieces for free to well-known people. This will give you the publicity you need as an artist who is just starting out and trying to get noticed.
#5 Grow Your Online Community
Once you have done some promotion in your local community, you will need to start growing your online community. This will probably take more time because you will be virtually interacting with strangers rather than people who you might know at least to some extent. This is exactly why you need the afore-mentioned plan.
A major part of your online marketing strategy is content marketing. You will need to regularly create content to post on your website and social media profile. Because you will be creating your visual content on your own, you might not have enough time for text. So, you could hire a writer from a writing service like Online Writers Rating who will be writing your social media posts, emails, articles, blog posts, site content, and so on.
#6 Participate in Art Competitions
As mentioned before, participating in different events will give you exposure. However, participating in art competitions can be even more useful to you because, if you win, you will be getting genuine acknowledgment for what you do in the form of exposure, awards, critique, etc.
Winning some high-profile art competitions will give you the awards that will allow you to promote yourself even more. In addition to that, monetary prizes can also help you a lot considering that it’s not easy to make money with art – and it never has been. Of course, you can manage being a successful artist without participating in art competitions, but these contests can still be very useful.
#7 Take Your Time
Last but not least, take your time. Remember that nothing happens at once and overnight success stories are extremely rare. They are rather an exception than a standard. Don’t aim too high and set yourself realistic expectations and achievable aims.
When you feel like your marketing is going nowhere, it probably means you need to change something or adopt new tactics. Don’t give up just yet! Marketing yourself will be hard when you are just starting out, but once your social media profiles start getting traction, you will notice that your will now have a steady flow of traffic on your website and more new followers on your social media accounts.
Final Thoughts On How To Achieve Your Art Marketing Goals
All in all, the most important thing about art marketing is knowing what you are doing. This is why it is so important to use the tips in this article to help you create a well-developed plan and follow it as closely as possible.
Aaron Swain is a writing specialist. He is passionate about marketing and SEO. He expands and improves his skills throughout the writing process to help and inspire people.
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