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Do you keep putting off starting a Facebook artist page? In this post, you will discover why you should start creating your artist Facebook page and start building an audience.
How many people see your Facebook posts? This is a hot topic that is frustrating many business owners and young artists.
Facebook is making it more difficult for businesses to have their posts seen by their followers.
The good news is if you develop a strategic strategy and use Facebook properly it could be very beneficial to your business.
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7 Reasons to Start Your Facebook Artist Page
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
In order for you to sell art, people have become aware that you have artwork for sale.
The internet has made it possible for you to showcase your artwork and crafts to people around the world.
Think about all of the possibilities you have as an artist.
Your artwork has the possibility of being displayed in someones home hundreds of thousands of miles away.
The internet has made it possible but Facebook has made it easy for business and artists to build brand awareness to thousands of people around the world.
If you are not convinced Facebook can help you build a following, keep reading.
But first, you have to create a brand.
Building a Brand that Attracts Art Collectors
By Dave Nevue
To get the most out of this workbook make sure that you do not rush through any of the steps. Take the time to provide thoughtful answers. This is all about your online art business and you want to build a brand that will reflect your beautiful artwork.
Discovering and creating your artist brand will have you step out of your comfort zone. You are not only branding your artwork, but you are also branding yourself as an artist.
Just like your artwork, your brand is complex and has many layers. It has character, personality, a unique voice, a message, and flaws.
When you have finished this workbook, you will have created a brand that will reflect who you are as a person and an artist.
The goal of this workbook is to help you to identify who you are as an artist, and translate that into a visual design that everyone will remember.
Let’s start creating your brand so you can start sharing it with the world.
- What is Your Why?
- What Are Your Brand Specifics
- How to Write a Slogan
- Your Mission Statement
- Brand’s Unique Voice and Personality
- Finding Your Target Audience
- It is Time to Create
What You Will Recieve:
- Handmade item
- Instant Digital Download: 1 PDF included
- 27 Pages
- Create an Artist Brand Workbook
- Add Text in fields with Adobe Reader (Free software for reading PDFs)
Purchase Create an Artist Brand Workbook today.
Facebook Page Benefits
Now that you have created your artist brand, let’s start sharing it with the world.
Brand Awareness – The title of your page should be relevant to your artist business brand (post). Choose the title carefully because Facebook is indexed by Google. You can design the cover that will match your artist brand.
Reach a Wide Audience – When a fan of your page engages with a post on your page, their friends will see that on their page.
Real-Time News – When you have something that is important to share, people will see it in real-time. Showcase your latest art, sales, and news about your business.
Direct Traffic to Your Website – You can add links on your post to your website or blog. If your fans are interested in a post they might click on the link for more information on the content you are sharing.
Statistics – Facebook Fan Pages have statistics on your posts. This will allow you to see what is working and what is not working. You will be able to design a marketing plan that will be more productive.
Advertise – Advertising on Facebook is cheaper than Google. You can target people who are interested in your niche.
Contest – You can use Apps that allow you to hold contests that will help build your audience.
The Truth About Facebook Pages
If you think that you will become instantly successful when you start a Facebook Artist Page, you are wrong.
Facebook is a powerful tool that will help build your artist brand and fan base.
Facebook is a social site. “SOCIAL.” If you use Facebook as a tool that will help build trust with your followers and build a larger audience you can become very successful.
It will take hard work and a well-designed marketing plan for it to be successful.
How to Start a Facebook Artist Page
Here are some articles to help you start your Facebook Artist Page so you can start to build your art business.
- HOW TO SET UP AN ARTIST FACEBOOK PAGE
- HOW TO CREATE A FACEBOOK FAN PAGE BIO
- ARTIST FACEBOOK PAGE IMAGE SIZE GUID
- 3 FACEBOOK APPS TO ENGAGE WITH CUSTOMERS
Facebook Artist Page Tips
There are many strategies that will help you to build a large following on Facebook. However, not every strategy will produce the same results for everyone.
You will want to develop strategies that will reflect your goals.
Try out different strategies and see which ones work best for you.
Visit Facebook Marketing for posts to help you build an audience for your Facebook Artist Page.
If you are ready to dive right in you might be interested in the courses:
Market Your Online Store with Facebook with Andreea Ayers (affiliate link)
Facebook Marketing for Small Businesses with Nathan Latka (affiliate link)
I hope you are convinced of the 7 reasons to start your Facebook Artist Page.
The first step you will need to take to be successful selling art is creating art.
The second step is becoming an expert on marketing yourself.
Dedicate some time every work enhancing your marketing skills. You will be happy you did.
7 Reasons to Start Your Facebook Artist Page Overview:
- Facebook Page Benefits
- Brand Awareness
- Reach a Wide Audience
- Real-Time News
- Direct Traffic to Your Website
- The Truth About Facebook Pages
- Facebook Artist Page Tips
You might also be interested in:
- Artist Facebook Page Image Size Guide
- How Many People See Your Facebook Posts? – Revised 2017
- 12 Facebook Page Apps for your Art Business
- 10 Reasons to Have Your Art Business on Twitter
- Manage Your Time: Facebook Notifications
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Graphite Drawing by Dave Nevue
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