Pinterest Strategies That Increased My Traffic

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Last Updated on January 7, 2020

Would you like to increase traffic to your art blog so you can sell more art? In this post, you will discover 7 Pinterest strategies that increased my traffic. Start implementing the strategies outlined below today and watch your traffic grow.

Pinterest Strategies That Increased My Traffic

Selling art online is an excellent opportunity for artists to generate extra income or even make a career.

Below are some critical areas you will want to become familiar with if you are interested in selling art online:

Focusing and learning more about these areas will help you to build a strong foundation for your online art business. However, if you can not generate traffic to your art listings online, you will never land a sale.

No one can purchase your art online if no one sees your art online.

It does not matter if you have your art listed on Etsy, own website, or have your artwork on a Third-Party website. You need to drive traffic to your listings in order for you to land a sale.

Being active on Pinterest is one way you can increase a lot of traffic to your art listings.

Pinterest refers more traffic to my site than all social media sites combined, including Facebook, Instagram, and Twitter.

There are even times when I receive more traffic from Pinterest than I do by search engines.

7 Pinterest Business Blogging Tips

Below are seven easy to implement Pinterest business strategies that will help you to boost your Pinterest Pins engagement so you can generate more traffic to your art blog.

Target Audience

The first tip is essential but powerful. You want to know who your target audience is.

All of the content you write, whether it is for social media, blog posts, art descriptions, or even YouTube videos, should target the people who are interested in your artistic style.

You want to discover how they communicate so you can incorporate the keywords they use into your blog posts and Pinterest Pins descriptions.

The content you write has to be exciting, motivating, and educational for your audience.

If it isn’t, they will never return to your site.

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The result will be a loss of a sale.

However, if you produce content they love, they will return regularly but and share your content with others.

For you to have people repin your blog posts, you have to write something that will inspire them to pin it to their boards.

The more repins you receive; the more people will notice you and your artwork.

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Solve A Problem

Most people search online for a solution to a problem they have.

If you can create posts that will help your audience solve problems, you have won.

Once you help someone, they will begin to trust you.

After you have built their trust, they will start to come back to you for advice on similar topics.

You have built a loyal fan that will become part of your tribe.

Your tribe is a group of people who help you get the word out about your artwork.

They will share your name with their family, friends as well as share your content on their social media accounts like Pinterest.

Here are some ideas of what you could write about:

How to frame art.
How to purchase frames.
How to care for your art.
What colors will be best for your decor?
Best ways to display art.
Best lighting for art.
What would be the best size for your room?

Make Your Posts Easy To Read

An easy way to build a following is to respect your reader’s time.

Most people do not read every word of a blog post.

Studies have shown that most people skim through a post to find the solution they are searching for.

If you want to have people repin your posts, make your posts easy to read.

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How To Write A Blog Post:

Use easy to understand words
Write short sentences
Use Short paragraphs
Use a lot of white space
Use easy to read fonts
Break up topics with Headings
Use bullet points
Add internal links to other posts
Use images to break up content
Stick to the point

Optimize Your Pinterest Images

Pinterest is visual. If you do not catch someone’s attention with an image, your content will never be read or repinned.

Take some time to create some beautiful Pinterest images that people would love to pin to their boards.

The best aspect ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels. Pins look best when they’re vertically oriented. Pins get cut off in feeds if the ratio is greater than 1:3.5 so make sure the image isn’t too tall. (Source: Buffer)

Add Your Post Title On The Pin Image

Let the people know what your post is about by including an overlay of the post title on the image.

Keep in mind many people visit Pinterest on their mobile devices, so you have to keep the text large and easy to read.

Include The URL Of The Post

Always add the URL of the post to the pin image and the description. This will be helpful just in case the link does not work from the pin. Make sure that the URL directs the reader to the post you are highlighting. There is nothing more frustrating than being directed to a homepage where you have to search for the article you were hoping to read.

Pin Description

The description of the pin is essential for two reasons.

First, you will be letting the reader know what your article is about. This will spark interest and have the reader wanting more.

Second, it will help in the search results. Pinterest is a search engine and is indexed by Google. Including a keyword, a rich description that describes what your post is about will help your Pins to rank higher in the search results.

Conclusion:

Above are the 7 Pinterest Strategies That Increased My Traffic. I hope they help you to build your Pinterest engagement.

Pinterest is a great tool that could increase the amount of traffic your art blog receives.

It does take some time for you to see real results, so be patient and stay consistent with your posting schedule.

Start implementing the strategies I outlined above and watch your blog traffic increase.

Popular Art Marketing And Sales Tutorials

Below are some of the most famous art marketing courses that will grow your online art business:

Most Popular – How to Make a Living Selling What You Make by Megan Auman

Most Popular – Build a Successful Creative Blog by April Bowles-Olin

How to Build a Business While Learning Your Craft by Megan Auman

Pinterest Marketing for Makers & Designers by Megan Auman

28 Day Blogging Challenge for Visual Artists

Are you ready to start building an online presence?

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The Productive Artist How to Live Your Dreams

The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.

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Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.

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