Are you getting ready to start an art blog? In this post, I am going to share with you 7 important things all art bloggers need to know to be successful.
What Art Bloggers Need to Know
The number of artists sharing and selling art online is increasing every year.
How can artists expect to be noticed online with all of the competition?
The answer is to be consistent with the tools available to you such as blogging, social media, email, and video.
Many artists struggle with these tools because they do not take the time to learn how to use them properly.
If you schedule in some time every week to learn and execute what you have learned, you will see positive results. In most cases, art doesn’t sell because the artist doesn’t learn how to self-promote themselves not because it isn’t good enough.
Today I want to talk about one of the most valuable tools available for artists selling art online. That is the blog.
According to Tech Client:
“Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.”
7 Tips for Art Bloggers
In the list below you will learn strategies that most successful art bloggers use to build their audience and online presence.
Blogging is a form of art. You are painting a picture with words instead of paints or pastels. The words that you use should express who you are as an artist. Your goal is to have the reader feel as if they know you without meeting you in person.
This may be intimidating at first, especially if you have never really written before. The good news is that writing is a skill that can be learned just like painting or drawing. The more you write the better you will become at getting your message across.
I can remember the first post I wrote. It was awful and it did not come easy at all. In fact, I was questioning if I could actually do it. The only thing that kept me motivated to write was having an understanding of how important content marketing is for selling art online. I had no choice but to learn how to write if I wanted to be successful selling art online.
I forced myself to write everyday and within less than two years I have built my blog up to receive over 25,000 monthly page views. I could have never reached that amount of people if I didn’t force myself to write.
Every week I spent the time to learn more about writing and operating a blog. Today writing comes very easy to me. What took me four hours to write a medium length blog post now takes me less than an hour.
One book I would like to recommend is Everybody Writes – Ann Handley. This book helped me in more ways than one.
Learn from Others
But where do you start? How do you put your vision and goals into action?
The best way to be productive is to learn from other successful artists selling art online.
Take some time before you design your art blog and view other artist blogs.
Make one list for all common strategies each artist uses, for example, contact forms, FAQ pages, etc.
Make a second list of everything that makes each blog different.
The final step is to write everything you would like for your art blog.
- What can I do to make my blog better than the artist’s blog I reviewed?
- What can I do to make a better experience for my audience?
- Do the colors accent my art or distract it?
- Does the homepage clearly explain what my blog is about?
- Is my blog easy to navigate?
After you have your ideas mapped out, it is time to put them into action.
Once you have your blog live, it will be time to assess the results of your design.
You can change the design at any time. Identify what is working and what needs to be tweaked.
Keep adjusting your art blog until it is exactly the way you want it.
It took me about a year and a half for me to get this website to the way it is today. I will continue to make adjustments as the business continues to grow.
You should do the same thing. Keep adjusting your site according to your growth.
Here are 4 artist websites to help you get started.
Brand Your Blog
Everything you do for your blog should reflect your brand. This includes the font style, logo, colors, flow, images, and content.
Everything you add to your blog reflects your brand. The look of your blog and the content you provide tells a story to your audience. You have control of how you want your audience to perceive you as an artist. Your brand is what will separate you from all of the other artists selling art online.
Always ask yourself, “Does this change or content reflect my brand?” If the answer is “no” do not incorporate it on your blog.
Consistent Blogging Schedule
Once you have your blog live you will want to write content that will attract and drive your target audience to your site.
I have seen many artists make the same mistake. They do not have an understanding of how PageRank affects organic traffic (free traffic directed from search engines).
For you to be found in search results, you will have to rank on the first page of the search (PageRank).
Most people do not leave page one when they are doing a search on Google or Bing. In fact, the most clicks come from the top three search recommendations.
According to Junto:
“75% of people never scroll past the first page of search engines.”
How to you rank higher in Google’s search?
First, I want to tell you that it takes a lot of time for a site to start ranking higher in the search results. The average time for blogs to see results is 2-3 years.
The first step is to be patient.
The second step is to learn about SEO. Most artists run from this but it is not as hard as you think.
Here are a couple articles that will get you started:
- WordPress SEO: Optimize Your Artist Website for Search Engines
- SEO Checklist for Artists Selling Art Online
The last step you will have to take is to write, write and write some more. Content is what will drive traffic to your site. The more posts that your site has the more opportunities you will have for your target audience to find you.
Design a schedule for your blogging and stick to it. Before you know it you will be having thousands of viewers on your site just like I do.
Make it Easy to Purchase
Now that you have branded you blog and you are driving traffic to your site by writing great content, it is time to take a look at how easy it is for someone to purchase your art.
After all, you are blogging because you would like to sell your art, right?
How easy is it for someone to purchase your artwork?
You want to make it as easy as possible for someone to purchase from your site.
Have your prices displayed on the same page your art is being showcased. People do not want to waste time searching for prices.
Have an option to purchase on the same page your art is on.
Provide your policies on the sales page or a link to your policies.
When you are designing your sales page, ask yourself, “What can I do to make this an enjoyable experience?”
Call to Action
Every post and page on your blog should have a call to action. At the end of the post guide your reader to something else on your site.
Your CTA could be directing them to art you are showcasing, other content that supports what they have just read, ask them to follow you on social media, etc.
Readers do not know what to do when they are done reading a post. Unless you want them to leave your site, give them some options and guide them to where you want them to go.
Here’s a helpful post about CTA:
The last tip I would like to talk about is building your email list.
Your email list will be your biggest asset and produce the most income.
Don’t make the same mistake most artists make. Do not put this task on the backburner.
Here are some articles that will help get you started:
- Sell More Art Online by Growing Your Email List
- How to Build an Email List from Scratch Fast
- 4 Email Opt-in Plugins for WordPress
Blogging takes a lot of work, but just like everything in life, the more you put into it, the more you will get out of it.
If you optimize your blog properly, it will generate more traffic than all of your social media sites combined.
You might also be interested in:
- How Artists Can Increase Search Engine Rankings in 10 Months
- Digital Content Marketing – What Artists Need to Know
- Art Blog Hosted vs Self-Hosted Site
- Why Artists Who Blog are Successful Selling Art Online
How long have you been blogging? What struggles are you having? I would love to hear from you in the comment section below.
Learn how to start, grow and monetize your online art business.
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28 Day Blogging Challenge
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Take the challenge and join all of the other artists selling their art online.
28 Day Blogging Challenge for Visual Artists By Dave Nevue
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