Blogs About Art
Blogging is the best platform for you to grow your art business and reach a broader audience but is often overlooked or put on the backburner for the selling artist. A well-written blog post can drive thousands of people to your artist website every month and if you publish posts regularly, make it easier for others to discover you online.
Here are seven strategies art bloggers are using to skyrocket their creative businesses.
What Art Bloggers Need To Know
The number of artists sharing and selling art online is increasing every year.
How can artists expect to be noticed online with all of the competition?
Using tools like blogging, social media, email, and video will help you separate yourself from other artists showcasing their artwork online.
Many artists struggle with these tools because they do not take the time to learn how to use them properly.
If you schedule some time every week to learn and execute what you have learned, you will see positive results. In most cases, art doesn’t sell because the artist doesn’t know how to self-promote themselves, not because their art is not isn’t good enough.
The key is to get your art seen by the right person, and in this post, you will learn some of the best blogging strategies that will attract your target audience.
According to Tech Client:
“Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.”
Before you start blogging, take some time to draft your blogging goals.
Your goals will be the blueprint for the content you write and the keywords you chose to target.
Answer These Questions:
- How many posts a week can you publish?
- Who is your target audience? (Your target audience are the people interested in the products and services you will be offering.)
- What keywords does your target audience use to search for products like yours?
- What would you like to achieve with your art blog?
Blogging is a form of art. You are painting a picture with words instead of paints or pastels. The words that you use describes who you are as an artist and the art you create. Your artist blog’s main objective is to have your readers feel as if they know you without meeting you in person.
Writing blog posts may be intimidating at first, primarily if you have never really written before. The good news is that writing is a skill that can be learned just like painting or drawing. The more you write, the better you will become at getting your message across.
If you find it challenging to write, you are not alone. Many artists struggle with writing, and it might be because artists tell their stories with visuals, not words.
To enhance your writing skills quickly check out Ann Handley’s book, Everybody Writes – Your Go-to Guide To Writing Ridiculously Good Content.
Learn From Others
But where do you start? How do you put your vision and goals into action?
The best way to be productive is to learn from other successful artists selling art online.
Take some time before you design your art blog and view other artist blogs.
Make one list for all common strategies each artist uses, for example, contact forms, FAQ pages, product posts, etc.
Make another list of everything that makes each blog different.
The final step is to write everything you would like for your art blog.
- What can I do to make my blog better than the artist’s blog I reviewed?
- What can I do to make a better experience for my audience?
- Do the colors accent my art or distract it?
- Does the homepage clearly explain what my blog is about?
- Is my blog easy to navigate?
After you have your ideas mapped out, it is time to put them into action.
Once you have your blog live, it will be time to assess the results of your design.
You can change the design at any time. Identify what is working and what needs to be tweaked.
Keep adjusting your art blog until it is precisely the way you want it.
Brand Your Blog
Consistent Blogging Schedule
Once you have your blog live, you will want to write content that will attract and drive your target audience to your site.
Many new bloggers do not understand how PageRank affects organic traffic (free traffic directed from search engines).
To be discovered in search results, you will have to rank on the search’s first page (PageRank).
Most people do not leave page one when they are searching on Google or Bing. Most clicks come from the top three search recommendations.
According to Junto:
“75% of people never scroll past the first page of search engines.”
How do you rank higher in Google’s search?
Before we get started, it is essential to know that it takes much time to start ranking higher in the search results. The average time for blogs to see results is 2-3 years and up to 6 months for blog posts to rank.
The first step is to be patient.
The second step is to learn about SEO (search engine optimization. Most artists run from this, but it is not as hard as you think.
Here are a couple of articles that will get you started:
- WordPress SEO: Optimize Your Artist Website for Search Engines
- SEO Checklist for Artists Selling Art Online
The last step you will have to take is to write, write and write some more.
Content is what will drive traffic to your site. The more posts your site has, the more opportunities you will have for your target audience to find you.
Design a schedule for your blogging and stick to it. Before you know it, you will be having thousands of viewers on your site just like I do.
Make It Easy To Purchase
Now that you have branded your blog and are driving traffic to your site by writing great content, it is time to look at how easy it is to purchase your art.
After all, you are blogging because you would like to sell your art, right?
How easy is it for someone to purchase your artwork?
You want to make it as easy as possible for someone to purchase from your site.
Have your prices displayed on the same page your art is being showcased.
People do not have the time to search for prices.
Have an option to purchase on the same page your art is on.
Provide your policies on the sales page or a link to your policies.
When designing your sales page, ask yourself, “What can I do to make this an enjoyable experience?”
Call To Action
Every post and page on your blog should have a call to action. At the end of the post, guide your reader to something else on your site.
Your CTA could be directing them to art you are showcasing, other content that supports what they have just read, ask them to follow you on social media, etc.
Readers do not know what to do when they are done reading a post.
Unless you want them to leave your site, give them some options, and guide them to where you want them to go.
The last tip we would like to talk about is building your email list.
Your email list will be your biggest asset and produce the most income.
Don’t make the same mistake most artists make. Do not put this task on the back-burner.
Here are some articles that will help get you started:
- Sell More Art Online by Growing Your Email List
- How to Build an Email List from Scratch Fast
- 4 Email Opt-in Plugins for WordPress
Popular Art Blogs For Creative People
Final Thoughts On Art Bloggers
Blogging takes a lot of work, but just like everything in life, the more you put into it, the more you will get out of it.
If you optimize your blog properly, it will generate more traffic than all of your social media sites combined.
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