Blogs are an excellent way to connect with the world and grow your art business. They help you reach a whole new audience, and they give your audience a way to get to know you and your artwork. A blog will help you build a community around your business. All of these are important for both growing your business and developing your blog following. There are seven features every blog needs not to get lost in the search engines.
7 Features Every Blog Needs
We are living in a fast-paste world. People are busy and will not remember to visit your site daily or weekly. You want to make it easy for someone to subscribe to your blog. When they subscribe to your blog, they will have every new post you create delivered to their email inbox.
Here is a step by step guide on how to set up an RSS Feed and install it on WordPress.
Have you ever visited a blog and thought, “I wonder who this blog belongs to? Where are they? Who are they?” Readers want to know who you are. If they can’t find out information about you, determine your credibility or make some connection, they’ll move along. Retain your visitors by sharing a bit of information about yourself including a means by which they can contact you. This is also said to help with SEO (Search Engine Optimization).
Contact and about the artist sections are more important for artist blogs because collectors want to get to know the artist. Most sales come after an artist builds a potential buyers trust.
Some blogs intentionally do not allow comments, and while they have their reasons, most people like to be able to leave a comment if they have something to say. If you’re considering not allowing commenting because you want to avoid spam, then check out a few of the spam blockers like Askimet, which is available for WordPress blogs.
People like the interaction, and it draws more readers to your blog. Blogs are an excellent way to build a relationship with future customers. A person will feel more comfortable purchasing your artwork when they get to know who you are.
Even though comments might not drastically increase PR (PageRank) it doesn’t hurt. Google wants to provide the best content that relates to a query. If Google sees that there are a ton of comments on a post, Google will think that the post is what people are looking for. That would be another reason why your post should rank higher in the search results.
Popular posts, popular comments, tags and other associated identifiers are helpful to keep your readers on your blog. People search and read blogs differently. Some simply read the most recent post and move on while others search by category or tag. Some people will want to read the most popular posts, and others will want to sift through your archives post by post. Provide some options for your visitors to search for what they are looking for on your blog.
The longer you can keep your readers on your site, the more authority your site will have in Google’s eyes. Make it easy for your audience to find the content they are looking for.
One of the excellent features of a blog is that the search engines welcome it due to frequent and easily indexed content. That being said, there is an abundance of quality search engine plugins, particularly for WordPress, which makes optimizing your posts for the search engines quick and easy. I use Yoast SEO and am very happy with what it offers.
You do not need to be an SEO pro to rank high in Google search, you just have to know more than your competition.
Here are some SEO posts you will want to read:
- WordPress SEO: Optimize Your Artist Website for Search Engines
- SEO Checklist for Artists Selling Art Online
- SEO Basics – What Artists Need to Know
Social networking and bookmarking features
With Twitter, Facebook, Digg, Reddit, and other social networking and bookmarking sites growing in popularity, it pays to include options on your blog. Everyone has different social media sites that they prefer. Offer as many to draw traffic and generate subscribers.
You want to know how many people are visiting your blog, where they’re coming from, how many posts they read and how long they stay on your site. Google Analytics will tell you all that and more. To make good decisions about how to grow your blog, it pays to have the kind of information an analytics tool can provide. This is very powerful information for your marketing strategy.
Blogging is extremely popular and useful, and along with this popularity comes a large assortment of useful tools. Take advantage of these tools and resources to grow your subscribers, profits, and art business.
Art Blogging Made Easy
Many artists struggle when it comes to marketing and blogging. I struggled in the beginning too. I have spent many hours over the last 17 years learning about digital marketing and content marketing to help me grow my online art business.
My mission is to help all artists reach their dreams so I have decided to write an eBook that will make blogging easy for you. All you have to do is follow the daily tasks.
I am sharing with you the key elements that will help you build a successful art blog. In no way am I saying that it is going to be easy, but I will say hard work always pays off. Because I know your time is valuable as an artist I wanted to give you all of the resources needed to help you grow your online art blog.
You might also be interested in:
- Digital Content Marketing – What Artists Need to Know
- How to Sell on Pinterest Tips for Artists
- How to Find Your Target Audience
- What is an Art Marketing Plan?
- Art Marketing Resource
Are you having a difficult time generating traffic to your blog? Share your struggles in the comment section below.
Learn how to start, grow and monetize your online art business.
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
Graphite Drawing by Dave Nevue