Blogs are an excellent way to connect with the world and grow your art business. They help you reach a whole new audience, and they give your audience a way to get to know you and your artwork. A blog will help you build a community around your business. All of these are important for both growing your business and developing your blog following. There are seven features every blog needs not to get lost in the search engines.
7 Features Every Blog Needs
Subscribe or RSS feed
Have you ever been to a blog that you liked and forgot them a name? Have you ever been to a blog and enjoyed the content so much you wanted to subscribe, and you were not able to?
We are living in a fast-paste world. People are busy and will not remember to visit your site daily or weekly. You want to make it easy for someone to subscribe to your blog. When they subscribe to your blog, they will have every new post you create delivered to their email inbox.
Here is a step by step guide on how to set up an RSS Feed and install it on WordPress.
Have you ever visited a blog and thought, “I wonder who this blog belongs to? Where are they? Who are they?” Readers want to know who you are. If they can’t find out information about you, determine your credibility or make some connection, they’ll move along. Retain your visitors by sharing a bit of information about yourself including a means by which they can contact you. This is also said to help with SEO (Search Engine Optimization).
Some blogs intentionally do not allow comments, and while they have their reasons, most people like to be able to leave a comment if they have something to say. If you’re considering not allowing commenting because you want to avoid spam, then check out a few of the spam blockers like Askimet, which is available for WordPress blogs.
People like the interaction, and it draws more readers to your blog. Blogs are an excellent way to build a relationship with future customers. A person will feel more comfortable purchasing your artwork when they get to know who you are.
Popular posts, popular comments, tags and other associated identifiers are helpful to keep your readers on your blog. People search and read blogs differently. Some simply read the most recent post and move on while others search by category or tag. Some people will want to read the most popular posts, and others will want to sift through your archives post by post. Provide some options for your visitors to search for what they are looking for on your blog.
One of the excellent features about a blog is that the search engines welcome it due to frequent and easily indexed content. That being said, there is an abundance of quality search engine plug-ins, particularly for WordPress, which makes optimizing your posts for the search engines quick and easy. I use Yoast SEO and am very happy with what it offers.
Social networking and bookmarking features
With Twitter, Facebook, Digg, Reddit, and other social networking and bookmarking sites growing in popularity, it pays to include options on your blog. Everyone has different social media sites that they prefer. Offer as many to draw traffic and generate subscribers.
You want to know how many people are visiting your blog, where they’re coming from, how many posts they read and how long they stay on your site. Google Analytics will tell you all that and more. To make good decisions about how to grow your blog, it pays to have the kind of information an analytics tool can provide. This is very powerful information for your marketing strategy.
Blogging is extremely popular and useful, and along with this popularity comes a large assortment of useful tools. Take advantage of these tools and resources to grow your subscribers, profits, and art business.
What do you think? Are you using these 7 Features Every Blog Needs? Share your thoughts.
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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