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Facebook Marketing Tips For Artists
Are you thinking about selling your art on Facebook or using Facebook to promote your artist’s website?
There is no questioning that Facebook has pros and cons regarding marketing and selling art.
Facebook has been a leader in social media and has become a benchmark for how most social media platforms run their advertisements and algorithms.
One bid change Mark Zuckerberg recently announced that dramatically affects how businesses use Facebook to market their services is that business page posts will not be a priority for listing in people’s newsfeeds.
He stated that only about 2% of Facebook business page posts would reach personal newsfeeds.
The only option is for companies to pay for “boosting” posts or pay for advertisements if they wish to reach a broader audience.
Don’t give up on Facebook yet. Even with all of Facebook’s changes, Facebook is still one of the best social platforms for reaching a broader audience.
It’s a move that many see as a hit to advertisers and marketers alike.
But don’t worry quite yet. Even with algorithm changes, Facebook is still a powerhouse for growing your social reach.
In this post, you will discover seven facebook marketing tricks that will help you become more successful in promoting your art on Facebook.
Facebook Marketing Tips Artists Need to Know
Many artists are becoming frustrated with Facebook’s changes that affect their business pages.
They are finding it more challenging to reach their following with their Business Page posts.
In the past, it was easy for artists and small businesses to build an audience on Facebook.
Now that over 1 billion active users and the new algorithm changes, it seems impossible to notice your artwork.
Even though we see a shift, Facebook still dominates the playing field.
With 1.23 billion active users on average in December 2016, it is still the right place to market your art.
But how can you make a presence with so many artists publishing artwork?
The answer is simple, optimize your Facebook presence.
You need to make your Facebook page and posts better than your competition.
In the past, you could get away with mediocre content on Facebook. Today the material you publish has to be outstanding. You must develop a Facebook strategy to get your products in front of your target audience.
Keeping up with social media marketing changes can be difficult and time-consuming.
The best way to stay on top of all the social media marketing changes is to visit some of the best social media blogs weekly.
Social Media Blogs You Must Bookmark:
Facebook Business Page
If you are new to selling art online and want to use Facebook to build brand awareness, you need to set up a Facebook Business Page.
Facebook frowns on people promoting and selling from their Profiles. They can even shut your Page down if you use it to sell products and services.
Facebook Business Page Benefits:
- Build an email list
- Reach billions of active users
- Target marketing
- Lower marketing costs
- Increase website traffic
- Boost SEO
- Build brand loyalty and name recognition
- Learn more about your target audience
- Build trust with your fans
To learn how to create a Facebook Business Page, visit, How to Create a Facebook Business Page Step by Step.
Optimize Your Facebook Business Page
Before you start asking your friends to follow your new business page, you will want to take some time to complete the three tasks outlined below.
Once you have your Business Page live, you will want to create a unique URL for your Page.
A Facebook Business Page URL is also known as a vanity URL.
The URL assigned to you when you first open your business page will look something like facebook.com/pages/yourbusiness/12#3?4412.
The URL is an address Facebook users will use to go directly to your business page.
The objective is to create an easy-to-remember vanity URL so your fans can easily find you on Facebook.
The internet is flooded with artists like you trying to build name recognition.
The easier you can make it for your fans to remember your website domain name and social media page URLs.
The last thing you want is for your fans to discover a different artist because they cannot remember your URL.
Related Post – How To Create A Custom Facebook Page URL
Watch the video below to learn how to change your vanity URL.
The next step is customizing your cover photo to match your online brand.
Creating a brand makes it easy for your fans to identify you on any platform they use.
Are you taking advantage of a Facebook clickable cover photo?
A clickable cover photo allows you to create a call-to-action to direct your followers to take a specific action such as, “See my art gallery” or “Purchase prints.”
Creating a solid call to action is another way you can start driving more people to your online gallery.
To create a clickable cover photo, visit Clickable Facebook Cover Photo Drives Traffic.
You can also hire a freelancer to create your cover image. The best place for affordable, high-quality freelancers is Fiverr.
Here is an example of my Facebook cover image.
I use a combination of eBooks I have written and a headshot.
As an artist, you are branding yourself as an artist and your art business.
Combining images that relate to your art business and a headshot is an excellent strategy.
Doing so will allow your followers to connect with you and your artwork.
Facebook About Section
The last thing you will want to complete before you start sharing your new artist’s Facebook business page is to fill out all of the information in the “About” section.
Many artists are so excited to have their Business page up that they forget to finish some of the basics.
Take time to write a great “About” section for your page.
People interested in your page will want to learn more about you and what you have to offer.
A preview will be on the right-hand side for people to view and click for more info. Facebook is continuously changing, so the location might be different when reading this post.
A bonus is that you can add a link in the “About” section. Take advantage of this. Make it easy for people to visit your art blog and art gallery.
7 Facebook Marketing Tips
Now that you have optimized your Facebook Business Page, let’s get into some marketing tips that will help you grow your audience.
Many artists and small businesses have seen excellent results by including milestones.
Milestones will highlight some of your most significant accomplishments.
You will be able to highlight any awards you might have received, significant events, product releases, or any other achievement you have accomplished.
This information will be viewable under your Facebook “About” section.
Accomplishments and awards will show you to be an expert in your niche.
When people see you as an authority, they will help you grow your audience by telling everyone they know about you and your artwork.
Watch the video below to learn how to create a Facebook “Milestone.”
Have you heard the saying “sales funnel”?
The sales funnel is described by ringDNA as:
“The definition of a sales funnel (also known as a revenue funnel or sales process) refers to the buying process companies lead customers through when purchasing products. A sales funnel is divided into several steps, depending on the particular sales model.”
Every Facebook Page has a call-to-action button.
There are multiple options, and your goals will determine the one you pick.
I have a “Shop Now” CTA button that links to a page that sells my ebooks.
I have a “Shop Now” CTA button on my Artist Facebook business page that links to a page where I sell giclee prints of my original artwork.
To edit your call-to-action button, log in to your Facebook Page account, click on the Call-to-action button > click Edit Button.
Click on one of the options that will appear in a popup.
- Follow Buy
- Gift Card
- Order Food
- Book Now
- Call Now
- Contact Us
- Send Message
- Send Email
- Learn More
- Sign Up
- Play Game Watch Video
- Shop Now
Follow the instructions and click Save.
Watch the video below to learn how to create your call-to-action buttons.
Add Facebook Tabs
Facebook offers business pages to add tags or sections of the different pages your business page provides under the Cover image and the left sidebar.
Standard Facebook Tabs:
There are more tabs available like shop, offers, and services.
Log in to your Facebook Page account and click on the left sidebar to change the tags. Click Sections > Templates and Tabs > Edit.
The tabs should be consistent with your artist’s website. Keeping all of the platforms I use to market my online business similar is a branding strategy that has worked very well for me. There will be some minor alterations, but every platform has similar features.
Quality Facebook Posts
You now have your Facebook business page optimized for your audience.
When your followers visit your page, they will have the option to read your News Feed or click on your landing pages just like they can when visiting your artist’s website.
To keep your audience returning to your Facebook Business page, you will want to produce quality content they are interested in engaging with.
When Facebook Pages first emerged, businesses thought they would have to publish tons of content to be noticed and oversaturated people’s Facebook newsfeeds.
The strategy worked initially, but Facebook noticed that people’s newsfeeds were filled with business advertisements.
Facebook had to change its algorithm to keep its audience happy.
Keep in mind. Facebook is a business.
For Facebook to make money, it needed to keep its audience on Facebook for as long as possible.
It is becoming more difficult for your posts to be seen by your followers with Facebook’s new algorithm.
However, if you produce high-quality content, your audience will engage with the post.
Facebook rewards high-quality content and will share your posts with more people because they know people enjoy it.
Best Times To Post On Facebook
According to Lindsay Kolowich:
“The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00 – 4:00 p.m. on Thursdays and Fridays.”
You can read Lindsay’s article by visiting, The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]
All the data you gather on the “best” times to publish on social media are just guidelines.
If you analyze the results, studies that help you optimize your Facebook posts will only be productive Facebook marketing tips.
The studies are general guidelines.
Your job is to find out what works best for your audience.
Study your Facebook Insights to see when your audience is on Facebook.
If the bulk of your audience visits Facebook at 10 a.m., it will not make sense to post content at 9 p.m.
You will receive a more accurate audience after at least 100 followers.
As your audience grows, the best time to post will also change, so keep an eye on your Facebook Insights.
Your Facebook Business Page will be driven by content.
For your posts to receive likes, comments, and shares, you must publish engaging, helpful, and entertaining content relevant to your audience.
Many artists become stressed out, thinking about the content they must create.
They think that there will be no time for the studio if they spend time writing content for blog posts, Facebook, Twitter, and YouTube videos.
There is good news. You do not have to write new content for every platform you use for your art marketing.
All you have to do is take your best posts and share them with your Facebook followers.
You could even split the content into sections and make different posts for them. Just include a link to where they can go to read the entire blog post.
Final Facebook Marketing Tips – ASSESS
The final step is to learn what strategies are working best for you. You can do this by visiting your Facebook Insights.
Facebook Insights is a powerful tool that will help you learn more about your audience and what content they are interested in.
The content you produce and publish will produce better results when you learn more about your audience.
Watch the video below to learn how to use your Facebook Insights.
Final Thoughts On Facebook Marketing Tips
You have learned how to optimize your Facebook Business Page and optimize your posts.
The next step is to study people and businesses doing well on Facebook.
If you notice a common strategy working well for most people or businesses, find a way you can incorporate the strategy.
The strategy needs to benefit your audience, or it will not work for you.
For example, videos are doing very well on Facebook. That is why you are seeing more and more businesses creating videos. They are not doing this because they like to create videos. They are doing this because it works for their business.
Ask yourself, “How can I incorporate videos into my Facebook marketing strategy?”
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