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Are you thinking about using Facebook to sell your art? Facebook is a great network to build brand awareness if it is done properly. In this article, you will discover, 7 Facebook Marketing tips that will help you to become a Facebook marketing pro.
7 Facebook Marketing Tips Artist Need to Know
Many artists are becoming frustrated with Facebook. They are finding it more difficult to reach their following with their Business Page posts. In the past, it was easy for artists and small businesses to build an audience on Facebook. Now that there are over 1 billion active users, it seems impossible to be noticed.
You can even see a change with the younger crowd. Social networks like Instagram and Snapchat are attracting the youth.
Could the tides be changing?
Even though we are seeing a shift, Facebook still dominates the playing field.
If you want to make an online presence, you will need to go to where the people are hanging out.
But how can you make a presence with so many people publishing content?
How can you produce posts that will attract people who will be interested in visiting your artist website?
The answer is simple, optimize your Facebook presence. You need to make your Facebook page and posts better than your competition.
In the past, you could get away with mediocre content on Facebook. Today the content has to be outstanding.
I know that keeping up with all of the changes with social media marketing can be difficult and time-consuming.
Over the past fifteen years, I have seen changes occur by the hour.
I am making the learning process easier for you. Just sign up for my newsletter and I will send you any new marketing tips related to your art business weekly. This way you can focus on creating art instead of spending hours searching for information online. Everything you need will be sent directly to your inbox.
Facebook Business Page
You might already have a Facebook business page if you have been on Facebook for a while.
Facebook frowns on people promoting and selling from their Personal Profile. They can even shut your page down.
There are many benefits for creating a Facebook Fan Page and it is free to do so.
Your Facebook Business Page will look similar to your Personal Page but you will have tools available to help you build your business.
Your audience can like your Business Page and will be able to see any updates you post in their News Feed.
To learn how to create your Facebook Page visit, How to Create a Facebook Fan Page Step by Step.
After Your Facebook Business Page is Live
There are a few things you will want to do after you opened your Page to optimize it.
Once you have your Business Page live you will want to create a unique URL for your page. This is also known as a vanity URL.
The URL that will be assigned to you will look something like, facebook.com/pages/yourbusiness/12#3?4412.
Who will remember something like that? I can’t even remember what I had for dinner last night.
To make your page more shareable you will want to create a vanity URL that someone can remember and resembles your business name.
Watch this video to learn how to change your vanity URL.
Facebook allows you to customize your cover photo to match your brand. In the past, Facebook would not allow you to create a clickable cover photo.
A clickable cover photo allows you to create a call-to-action where you can direct your follows to take a specific action such as, “See my art gallery” or “Purchase prints”.
To learn how to create a clickable cover photo visit, Clickable Facebook Cover Photo Drives Traffic.
Many artists are so excited to have their Business page up they forget to finish some of the basics.
Take some time to write a great “About” section for your page.
People who are interested in your page will want to learn more about you and what you have to offer.
A preview will be located on the right-hand side for people to view and click for more info. Facebook is constantly changing so the location might be different when you are reading this post.
An extra bonus is that you can add a link in the “About” section. Take advantage of this. Make it easy for people to visit your art blog and art gallery.
7 Facebook Marketing Tips
Now that you have your Page optimized let’s get into some Facebook marketing tips that will help you to grow your audience.
Earn the Badge
Facebook has a badge that is rewarded to Pages that respond quickly to messages.
One of Facebook’s goals is to make sure their audience is happy and are staying on the platform for large amounts of time. This makes sense because this one way Facebook makes its money.
The longer people are on Facebook, the more ads they will see. The more ads that are seen the more money Facebook makes.
If your responds rate is a response of 90% or higher and a response time of fifteen minutes or less within a seven-day period, you will win the Badge.
If your scores are lower than 90% you will receive nothing.
It will not harm you or your business if you are not awarded the badge. However, it will show your audience you are exceptional at customer service if you do have the Badge. The Badge could be a reason why you sell a piece of art or not.
Many artists and small businesses have seen good results by including milestones.
Milestones will highlight some of your biggest accomplishments.
You will be able to highlight any awards you might have received, major events, product releases, or any other achievement you have accomplished.
This information will be viewable under your “About” section.
Accomplishments and awards will show you to be an expert in your niche.
When people see you as an authority, the will help you grow your audience by telling everyone they know about you and your artwork.
Watch this video to learn you to create a Facebook “Milestone.”
Have you heard the term, “sales funnel”?
Sales funnel is described by ringDNA as:
“The definition of a sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.”
You want to help your customers make a decision.
If you want your collectors to buy art, you need to make a clear call-to-action for them.
Facebook now allows you to create a call-to-action on your Page.
As of now, you can choose from several different options (“Contact Us,” “Shop Now,” Watch Video,” “Sign Up”) to name a few.
Keep in mind, Facebook changes like the wind so your options might be different when you are optimizing your Page.
Watch this video to learn how to create your call-to-action buttons.
You will have the option to create a landing page on your Facebook Business Page. This can become very useful for your art business.
The Page tabs are set as Timeline, About, Photos, Likes and More by default. The good news is that you have the ability to create custom tabs.
The tabs are located at the top of your Page for everyone to easily see and click.
For example, you could have a “Hire Me” page for commissioned work or a “How to Purchase” page to let people know how they can buy your art.
Watch this video to learn how to create custom page tabs.
Quality Facebook Posts
You now have your Facebook business page optimized for your audience. When your followers visit your page, they will have the option to read your News Feed or click on your landing pages.
To keep your audience coming back for more, you will need to produce quality content they are interested in.
When Facebook Pages first came out, businesses thought they would have to publish a ton of content to be noticed, and they did. Doing so oversaturated people’s News Feeds.
This worked at first, but Facebook noticed that people’s News Feeds was filled with content they were not interested in. Facebook had to make a change in their algorithm if they wanted to keep their audience happy. Remember in order for Facebook to make money, they needed to keep their audience on Facebook for as long as possible.
It is becoming more difficult for your posts to be seen by your followers with Facebook’s new algorithm.
However, if you produce high-quality content, your audience will engage with the post. Facebook will then share your post with more people because they know people are enjoying it.
Keep in mind, your goal is to generate more sales and drive more traffic to your artist blog and galleries. You do this by publishing content people will love.
Best Times to Post
According to Lindsay Kolowich:
“The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00-1:00 p.m. on Saturdays and Sundays and 1:00 – 4:00 p.m. on Thursdays and Fridays.”
You can read Lindsay’s article by visiting, The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]
All the data you gather on the “best” times to publish on social media are just guidelines.
Studies that help you optimize your Facebook posts will only be productive Facebook marketing tips if you analyze the results.
The studies are general guidelines. Your job is to find out what works best for your audience.
Your Facebook Business Page will be driven by content. In order for your posts to receive likes, comments, and shares, you must publish interesting, helpful, and entertaining content that will be relevant to your audience.
Many artists become stressed out thinking about all of the content they have to create. They think that if they spend time writing content for blog posts, Facebook, Twitter, and YouTube videos there will be no time for the studio.
There is good news. You do not have to write new content for every platform you are using for your art marketing.
All you have to do is take your best posts and share it with your Facebook followers.
You could even split up the content into sections and make different posts for them. Just include a link to where they can go to read the entire post.
The final step is to learn what strategies are working best for you. You can do this by visiting your Facebook Insights.
Facebook Insights is a powerful tool that will help you learn more about your audience and what content they are interested in.
The content you produce and publish will produce better results when you learn more about your audience.
Watch this video to learn how to use your Facebook Insights.
You have learned how to optimize your Facebook Business Page and how to optimize your posts.
The next step is to study people and businesses that are doing well on Facebook.
If you notice there is a common strategy that is working well for most people or businesses, find a way you can incorporate the strategy.
The strategy needs to benefit your audience or it will not work for you.
For example, videos are doing very well on Facebook. That is why you are seeing more and more businesses creating videos. They are not doing this because they like to create videos, they are doing this because it works for their business.
Ask yourself, “How can I incorporate videos into my Facebook marketing strategy?”
You might also be interested in:
- Facebook Page Basics How to Build Your Following
- 10 Effective Facebook Tips
- Facebook Basics What Artists Need to Know
- How to Use Your Facebook Business Page to Engage with Other Pages
- What’s New with Facebook Video – Online Art Marketing
28 Day Blogging Challenge for Visual Artists
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