Note: This Post, 7 Expert Local SEO Tips to Help Your Art Studio Get More Visibility Online (and in Maps), is a guest post by, Devin Schumacher.
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Your studio is a state-of-art place where people can find all types of manifestations and encounter pieces for all tastes. This will only mean anything to you unless you promote your art studio.
Experts have tested and proven local SEO practices that guarantee success. You want your studio featured in Google Maps to gain local visibility and effectively increase visits to your site and your actual place.
Here are 7 expert local SEO tips to help your studio get more visibility online and in Google Maps.
1.Set Up Your Google My Business
Google my Business is a free tool that allows businesses to control their online presence and have a better position in local rankings. In this way, potential customers can get what they really want since you, as an art studio, are providing that for them.
Benefits of setting up Google my Business:
- Google search results will contain, at a glance, all the information viewers need about your business. This includes address, business hours, reviews, and category. Clients can then quickly make a decision.
- Details entered are analyzed by Google to decide that a site is reputable and genuinely providing clients what they are being offered.
- When you add a new listing, Google generates a Maps location to make it more accessible and easy-to-use.
Keep in mind that your GMB page is not a substitute for your website. That one must be optimized separately.
2. Add Relevant Keyword
This is one fundamental step in SEO because it is a relevant parameter Google takes into consideration when listing results.
By adding important and relevant keywords and phrases to your website’s content, you increase the probability of your store to be placed on the first page of a related search.
What is the correct amount of keywords to not seem like overdoing it?
This is not an exact science. Just place relevant keywords in a natural tone. Don’t overdue or Google will not only frown upon it, but you can be sanctioned for it.
3. Add Photos
To some, content is king. But then, images also speak louder than words. Plus, eye-candy for people goes a long way.
Of course, needless to say, your art studio must depend on visuals. So, it is not only about adding photos to your website but you must also ensure that such images speak words about the quality of your work.
Businesses that have photos on their websites have a 40% higher chance of getting requests than those that do not.
Also, add photos to your GMB listings. Make sure you include your profile picture but also add:
- A nice cover photo. Of course, you are thinking of your favorite canvas.
- Business logo to help clients better identify your studio.
- Attractive pictures that summarize what you have to offer at your studio. Make them appealing so as to make viewers make a decision.
4. Take Advantage Of Reviews To Connect With Your Customers
People love to communicate with real humans more than with a business. Getting responses to their queries or even to their comments makes them more likely to return to your site.
Responding to reviews tells clients that you value their opinion, and this helps build a positive image for your studio.
Search engines take reviews into considerations when determining if a business is performing well. Let those who visited your art studio express their legitimate feedback. A continuous stream of client reviews works wonders in elevating your art studio’s reputation.
Studies have proved that visitors rely more on others’ experience regarding business or service than whatever they have to say about themselves. So, take advantage of this feature to interact, build trust, and ensure that you get positive reviews every time.
5. Ensure That Details About Your Studio Are Up To Date
Are you going to change locations? Make such changes on your site and especially on your GMB. Had to make a change in opening hours? Update your info.
Remember that this is about building trust, and clients need to rely on the information presented to them.
When adding information to your Google My Business listings, think of all the things that a client looking for an art studio are looking for. Once again, Google has to provide a prime experience to those who use their service. If your listings are not offering what clients need, then Google will position you lower in the ranking game.
Three important things that must go in your listings are:
- What your art studio has to offer and what is its specialty.
- Office hours
- How can an art piece be availed
6. Make Your Site
Stats on how much people visit websites from their mobiles more than from a computer have been around for a while now. The truth is that this has not changed much over the years.
People what information and they want it now. If they need a “contemporary art studio” because they just “felt it” at the moment, they will not wait to get home. They’ll simply pull out their phones and look it up.
Just imagine the share of local traffic you will be missing out on if your site is not mobile-friendly.
Very importantly, your photos must not lose quality and visibility when displayed on a small screen. Take the extra steps needed to ensure this. Chose a resolution that enables photos to both loads quickly but does not fall short on pixels and lose quality.
7. Plan A Budget For Investment
Getting your business in the high-ranking club of G. Maps might need a push. Plan to invest, either in paid advertising or in hiring a top agency that will help you boost the local ranking position of your art studio.
Google is continuously monitoring the behavior of viewers to websites. This makes the share of traffic among sites to continue to grow.
Follow the local SEO tips advice of those who have traveled these roads ahead of you. They are guaranteed to ensure that your studio stays on the loop of relevant pieces of art.