It is easy for people to get caught up with all of the shiny bells and whistles that are thrown at them every day. How many times have you heard about the next best thing that will help you build your business? Search on the internet once a day, and you will soon notice there is always a better marketing plan, a better app, a better social media network. The truth is there are no tools that will produce results if you do not have the basics down such as building your email contact list.
It does not take rocket science to grow a successful business. It is preparation, hard work and learning from what did not work. It is that simple.
Building your email contact list is part of the basics. Instead of wasting time trying to get likes on Facebook that will produce low conversion rates, spend your energy on building your email list.
Ask any successful artist if they have an email contact list. The only answer you will receive is “Yes.” I enjoy listening to podcast episodes about marketing. Many times the host will ask the guest, “If there is one thing you could have done differently what would it be?” I would have to say that about ninety percent or more answer with,”I wish I started building my email list sooner.”
Why would someone who built a successful business wish that they started building their email list earlier? They understand the value linked with an email list.
Email Contact List
If I were to ask you, “What is the most important part of a marketing strategy?” , what would your answer be? Stop and think for a minute. Do not read any further until you have your answer.
What is the most important thing you can do to grow your business?
The answer hands down is, build your email list.
Think about it for a second. How many business websites ask for your email. All of them. Everyone wants your email. Why? That is the one way that they can guarantee the ability to reach you.
Musicians build an email list to share their upcoming events and new songs.
Comedians try to collect emails after a show, so they can let you know where you can see them next.
Businesses want your email so they can let you know about new products or sales.
Bloggers want your email so they can tell you about their latest post.
These are just a few examples, but you can see where I am going.
7 Reasons you should start building your email contact list:
- Email is Personal
- Email is Productive
- You Own Your List
- Email is Specific
- Email is Private
- Reach More People
- Email Marketing is Inexpensive
Email is Personal –
An email is the only way you can connect with someone one-on-one. When you send an email, it goes directly to the recipient’s inbox. It is a time when you can be casual, friendly and personal which will build trust. One reason collectors will purchase art from artists is that they have a connection with them.
Email is Productive –
It is more productive sending an email then it is to post on social media or even blog. The reason is that the person the gave you their email is interested in what you have to say. You have already hooked them with your social media or your blog content. Your content and art interest them enough for them to give you their personal email. The chances of them opening your email every day will be greater than them finding a post that you wrote on social media sites or for them to visit your blog.
You Own Your List –
Your email list is the only connection between you and your audience that you will have access to 24/7. What would happen if you did not collect emails? Let’s say that all of the social media networks collapsed, and Google stopped ranking your art gallery? You would have no way to connect your audience or contact them. The only security that you have is what you own. Your safety net is your email list.
Email is Specific –
As I discussed earlier, the people that joined your email list did so because they have an interest in what you have to offer. You can strategically design an email marketing strategy that will be more productive by creating content specifically for them.
Email is Private –
When you send an email, it is not posting something on social media or your blog. The only person that will read what you have written is the one who received your email. People will feel more comfortable answering questions via email versus social media.
Reach More People –
More people have an email account over social media accounts worldwide. According to Radicati’s email statistics report, 2015-2019, there will be over 2.9 billion worldwide email users by the end of 2019. That is over one-third of the world’s population. Statistica reported that Facebook had 1.71 billion monthly active users in 2016.
What does these statistics tell us? It shows you that by collecting emails, you will be able to connect with a large group of people that do not have social media accounts.
Email Marketing is inexpensive –
Emails will connect with more people for less money. When you send an email to your email list, you will reach one hundred percent of the people that you sent the email to, unless they closed their email account.
It is safe to say that less than 5% of the people that follow you on Facebook see your posts. An article from Facebook Business clearly states that organic reach will decline for Fan Pages. If you would like to reach more of your audience, you will have the option to boost your post for a fee.
Sending emails will reach more of your audience for less.
Have you heard that email marketing was dead? There are people out there that who will try to have you believe that email marketing is not at effective as it once was.
With the facts that we just went over, you can clearly see that email marketing is important for growing your business.
The most important thing that I would like you to remember from this is that you own your email contact list. No one can take that from you. If Facebook decides to shut down Fan Pages, you will still have your email list. If Google does not rank your website, you will still have a way to reach your audience. You own your business and have to start protecting your assets. Start building your email contact list today.
You might also be interested in:
- 7 Email Services for the Online Artist
- Email List Building Basics
- Best Places to Add an Email Opt-in on Your WordPress Blog
- 4 Email Opt-in Plugins for WordPress
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
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