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Are you finding it difficult to drive traffic to your art listings online? In this post, you will discover 7 art marketing Tips That Increase Art Sales.
7 Art Marketing Tips That Increase Art Sales
So, you’ve built an artist website, started an art blog and created several different social media business accounts, now you’re wondering how to build your audience.
Maybe you’re new to selling art online and this whole idea of getting traffic to your art listings is a mystery to you.
Or perhaps you’ve been trying to sell your art online for a year or more and are struggling to get more than a handful of visitors each week.
It’s frustrating when you try different art marketing strategies and nothing seems to be working for you.
You might be asking yourself “what am I doing wrong?”
First, l want to tell you that you’re doing nothing wrong.
In fact, there’s no one magic bullet to increase your online art sales.
The real secret is figuring out the best formula for you and your unique art business.
What works for me might not give you the results you are striving for.
What you must do is try various marketing strategies adjust them if you need to, and keep testing until you find what works best for you.
The tough question is “where do you start?”
The best place to start is by using strategies that have already been proven to work. Don’t try to reinvent the wheel. Spend your energy on strategies that work.
How To Increase Online Art Sales
Below are 7 basic strategies every artist selling artwork and handmade crafts online should be implementing.
Use this post as a checklist.
After you have completed the highlighted strategies below start revising them to best fit your unique art business and objectives.
Before you start learning how to market your art online I want you to take a few minutes to write out your objectives.
The strategies outlined below will only produce positive results when you have objectives you are working towards.
Do you have an artist statement for your online art gallery and social media accounts?
An artist’s statement (or artist statement) is an artist’s written description of their work. The brief verbal representation is for, and in support of, his or her own work to give the viewer understanding. (Source: Wikipedia)
People want to know what inspires and motivates you as an artist. The more your audience knows about you as an artist the more connected they will feel with your art. They will not only support your brand and become a part of your tribe but they will often go to you first when they are in the market for purchasing artwork like yours.
Take a few minutes to write your artist statement. You will be happy you did.
Be Consistent With Your Art Blog
Driving traffic to online art websites is a challenge many artists face.
The number one way to drive traffic to your website is by publishing blog posts on a regular schedule.
Your art blog will be the fuel that drives a tremendous amount of traffic to your website.
It was easy for me to drive traffic to my website when I started selling my art online in the early 2000s simply because there were very few artist websites online.
Today it is much more difficult because there are thousands of artists showcasing their art online.
The only way you can become successful in selling your artwork today is by developing strategies that will build brand awareness and drive traffic to your site.
Dedicating some time to work on your artist blog every week will be the best strategy you can focus on for long-term growth.
Build Your Email List
Your email list will be your biggest asset for your business and will be a guaranteed way for you to reach your audience.
The people who signed up for your email list are the people who enjoy your artwork and trust your art business. If they didn’t they would not have given you their personal email address in the first place.
Building your email list should be a top priority for your art marketing plan.
Promote Your Art On Social Media
Social media is a great tool for you to connect with your target audience and build an online presence but can be a challenge.
There are so many social media platforms to choose from and if you are not careful you might end up wasting a good portion of your day on social media and not get anything in return.
The best advice I can give you is to research and discover which platforms your target audience is on before creating any accounts. You do not want to waste your time marketing your art to people who are not interested in your artistic style.
The next step is to take some time to learn how to market your art on the platforms you will be using. Strive to be the best social media marketer out there.
Build Your Brand
Would you like to know how to sell more art?
The answer might be more simple than you think.
The best way to increase the value of your art and improve your art sales is by focusing on building your brand.
Your brand is a reflection of your overall message, beliefs, goals, mission, and personality. Your brand will create an emotional attachment to you as an artist and your artwork.
Take some time creating a brand that will separate you from everyone else selling similar art online.
Build Your Tribe
A tribe is a group of people who have similar likes and goals.
Your tribe will be a group of people who have a passion for your artwork and your message.
They will be a group of people who will support, build and market your brand.
Be Active On Pinterest
Pinterest is a great way for you to build your brand and increase your art sales.
Did you know that 83% of weekly Pinners have made a purchase based on Pins they saw from brands? (Source: Pinterest Business)
Pinterest is a free tool that will increase your art sales, build brand awareness and drive traffic to your art blog and website.
The 7 art marketing ideas highlighted above are some basic strategies that will help you to build a solid art business that produces sales.
After you have the basics down you can start working on different creative ways to sell art but first, you must take the time to build a solid foundation for your online art business.
Art Marketing Tips That Increase Art Sales Overview:
- Artist Statement
- Be Consistent With Your Art Blog
- Build Your Email List
- Promote Your Art On Social Media
- Build Your Brand
- Build Your Tribe
- Be Active On Pinterest
28 Day Blogging Challenge for Visual Artists
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