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Are you trying to find new ways to generate more traffic to your art blog? Would you like to be able to turn your new visitors into loyal art collectors? In this post, you will discover 6 types of art blog posts that generate traffic and keep your readers coming back for more.
Original Pastel Painting by Dave Nevue
By the end of this post, you will know:
- What Do Artists Blog About
- New Artwork
- Work In Progress
- “How To” Posts
- Latest News
- List Posts
- Resource Posts
- Types Of Art Blog Posts That Generate Traffic
6 Types Of Art Blog Posts That Generate Traffic
Before we get started, I want to tell you that growing a thriving art blog is not easy.
You will have to invest in your blog with both your time and financially.
Learning about SEO, email marketing, Pinterest marketing, Facebook marketing, Twitter marketing, and content marketing is what separates blogs that receive a tremendous amount of traffic and others who only hear crickets.
Your art blog will be a big part of your online art business. It will be the tool that drives traffic to your art listings so you can sell your artwork to people around the world.
Purchasing eBooks and online courses is an investment that I strongly encourage.
What you put into your business is what you will get out of your business.
What Do Artists Blog About
There are many different topics an artist can blog about. There will be topics that will attract an audience and issues that no one will be interested in reading.
Before you can decide on what topics you should be writing about, you should take some time to write out your blogging goals.
- What do you want to achieve with your blog?
- Would you like to sell art online?
- Would you like to sell prints of your artwork online?
- Would you like to showcase a calendar of your upcoming events?
- Would you like to monetize your art blog in different ways?
Take a few minutes to come up with a plan. If you don’t, you will only be wasting your time and preventing your blog from growing to its full potential.
Below are some tools with the people I coach one-on-one:
How to Write Goals You Can Achieve Workbook
Artist Goal Planners in Light Blue
Annual Art Business Review Workbook
Now that you have your goals written, let’s go over some topics that tend to do well for artists.
Keep in mind that the blog topics highlighted below are not the only subjects you can write about.
However, the content you write should always complement your goals and your artist brand.
New Artwork
This one is self-explanatory for artists. Of course, you started a blog because you know how powerful content marketing is.
Showcasing your new artwork for sale is a must.
Your new artwork posts should look professional and include:
- Professional images of your artwork.
- A short story about the piece of art you are showcasing.
- The price of the artwork.
- An easy way to purchase the artwork.
- A way to buy prints if available.
- Shipping and purchasing policies.
Work in Progress
Work in progress posts is excellent to keep your audience interested in what you are doing.
Some art takes longer than others to create.
My commissioned drawings take up to two weeks to complete.
An excellent way for me to keep my following interested in my work is to post several updates on the progress.
The posts also will include a link on how to order a commissioned drawing.
This has worked so well for me that at the end of February 2016, I had to stop taking orders for the December holidays.
I am booked until the end of December 2016 as of the time of this post.
“How To” Posts
People often search the web to learn how to do something. How-to posts are a great way for you to show that you are an expert in your field.
“How To” post ideas:
- How to use supplies
- How to learn your art technique.
- How to organize your studio.
- How to take care of your supplies.
- How to stay motivated.
- How to get inspired
You should also provide “How To” articles for ordering from your blog or website.
Latest News
Every art blog should have articles about new events, awards, and sales that they are having.
The more information that you can provide for a new event, the better the turnout will be.
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Don’t take for granted that everyone has read your last post about an upcoming event.
Write a detailed post on all of your upcoming events.
A perfect idea is to include a link to your “event posts” in your future posts. Anyone that has missed your post will be able to see your upcoming events with just one click.
List Posts
List posts are easy to write, and the readers often share them. You can use bullet points or standard number lists.
I like to change it up to keep it interesting for my audience.
Here are some list post ideas you might want to consider:
- Favorite supplies
- Your best sellers from last year
- Favorite artists
- Favorite artwork from other artists
- Favorite inspirational quotes
- Favorite inspirational images
Resource Posts
Everyone loves resource posts. This will allow your audience to discover how you have learned and developed your artistic style.
Resource posts will please your collectors because they will feel like they are getting to know you, and you will inspire younger artists as well.
- Share links to blogs that you like to read.
- Share links to where you purchase your supplies.
- Share links to your favorite art galleries.
- Share links to your art book collection.
I just recommended that you only share links that are associated with your brand.
Types Of Art Blog Posts That Generate Traffic – Topics To Write About
The list above gives you a general idea of what topics will attract your target audience.
What will separate you from all of the other artists blogging is your unique story and your unique artistic style.
When you are writing your blog posts, write as if you were talking to a friend, you have not seen for years. Write about what you are doing, what you plan to do in the future, and what milestones you have made.
Below are some articles I have written that will show you how to write blog posts that will have your readers coming back for more:
How to Write Pillar Content and Why it is Important for Artists
Would you like to save time by not reading thousands of blog posts to find what works and what doesn’t work with blogging?
I have written the 28 Day Blogging Challenge for Visual Artists eBook to help you save time so you can watch your art business grow while you are in the studio creating art to sell.
Conclusion:
Finding things to write about is a challenge for every writer. Writing articles that please the reader is even more of a problem.
This list of 6 types of art posts will help you provide content that will help build your audience.
Before I let you go, I would like to mention that not everyone will see the same results. There is a significant learning curve associated with building an audience. Do not expect instant results. They will not happen.
Work hard, be patent, be willing to learn, and believe in yourself, and you will be able to accomplish great things.
There are strategies you can implement while you are waiting for Google to index your artist blog to help increase your traffic. Pinterest has not only helped me to improve my traffic but also thousands of other bloggers trying to get noticed.
For tips on how to make the most of your Pinterest marketing strategy visit How to Start Selling Art on Pinterest.
I have many artists ask me what kind of blogs get the most traffic. The answer is undeniable. They are blogs that provide value to the reader and offer several different types of content.
The tips highlighted above will help you to do just that so you can start watching your blog traffic grow.
6 Types Of Art Blog Posts That Generate Traffic Overview:
- What Do Artists Blog About
- New Artwork
- Work In Progress
- “How To” Posts
- Latest News
- List Posts
- Resource Posts
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Available at Amazon or Download your copy today.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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