Art buyers are turning to the internet to find new artists and artwork, so it makes sense for artists to start using online tools available to get their artwork in front of potential collectors.
In this blog post, we’ll discuss how you can make your art more visible online by providing helpful information about yourself and where to find you if someone is interested in what you do.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
How Do Artists Get Noticed?
Art sales are increasing every year, but how can an artist get noticed online with all of the competition?
There is no one-size-fits-all approach when it comes to getting noticed online, but in this blog post, we’ll provide an overview of the different ways that artists can use tools like websites and social media platforms as a way of making their work more visible.
Find Your Niche
It goes without saying that if you’re creating abstract paintings, posting them on a platform for impressionist painters won’t do much good.
So how do you find where your artwork might fit best?
Use Google search or social media channels such as Facebook or Pinterest to see how other artists who create similar artwork promote their art business.
A great way to get started is to know what your niche is. A niche is an area of specialization. You may have a niche in abstract paintings, for example. Promoting your business will be more productive if you show your paintings to an audience who enjoys abstract art instead of people who like wildlife art.
Once you know what your niche is, you will identify who your target audience is. Your target audience is the people you are trying to sell your work to.
Take a few minutes to write down what your niche is and who your target audience is.
The next step is to research where they are hanging out online and what type of information they are searching for on Google or Bing related to your art business. Use the information you gathered to create an art marketing strategy.
Have An Online Art Portfolio Or Gallery
While you are defining your niche and discovering where your target audience hangs out, you will want to be building an online art portfolio or website to present your artwork.
Your artist website will be where people can visit to see your art online and learn more about you as an artist. You have several options for building an online art gallery, and one is to build your own artist website with a content management system like WordPress. Another option for hosting an online art portfolio or gallery is by using a third-party website builder.
A third-party website builder is a website hosting service that allows you to create and display your art online with no technical know-how.
Whether you are interested in selling your art online or trying to get your art featured in a local art gallery, a website is essential for people and collectors to learn more about you and view the work you create.
When you want people to buy your artwork, websites are the best way. Beyond your studio, a website is the only place where you can completely control how potential customers view your work.
Showcase Your Best Artwork
Putting your work on the internet can be a difficult task. Some artists might prefer to put everything online, while others may only publicly show part of their portfolio.
The key to getting your work noticed online is only to showcase your best work. This means editing your portfolio and choosing pieces of art that represent your best work.
You don’t have to show everything you’ve ever done on the internet; instead, choose a few excellent examples from each year or collection to let potential buyers learn more about who you are as an artist.
As your art collection grows over the years, you will start to notice what pieces sell more and receive more comments and shares. These are your best pieces, so now you can start to build a portfolio using only these exceptional works.
Don’t be afraid of removing some piece throughout the year. If they do not sell or receive any engagement, remove them and replace them with new, better pieces.
There are other ways to get sales from paintings that don’t sell online, like open studio events, local craft fairs, or commissioning them at a local gift shop.
About Me Page
An “about me” page will be one of the most visited pages from potential buyers. Most art collectors will want to know more about the artist who created the piece they admire before purchasing. They will also want to know what type of experience they can expect if they purchase the work.
– Make sure you have a biography that includes personal information about your life and how it has affected your artwork, as well as any other details you believe, are necessary for potential buyers
– Include images or videos where possible, so viewers get an idea of how you create your artwork.
– Share any awards or accolades you have received, and make sure to credit your teachers if they are also the reason behind some of your success
-Include a way for buyers to contact you. A contact page is the safest way for potential buyers to contact you, but if your website doesn’t have this feature available, then make sure to include a phone number or an email address for potential buyers to get in touch with you.
– Include social media links so that visitors can follow or like your page and share it with their friends. This will help bring in more support from followers who are interested in what you do
Your about page is an essential tool. It’s where you tell your story.
As mentioned before, your story is important and helps sell your art to people worldwide who do not have the opportunity to meet you in person.
More important, the right people (your target audience) will connect with your story, and you can start building your audience – one person at a time.
Another great way to get people to know more about your vision is to have an artist statement. An artist statement describes how you work and what your art means.
You’ll need your statement available on your website and also when you submit your work to art competitions. It’s a cornerstone of creating your brand identity as an artist.
An artist statement should include:
– your name and how you would like to be called (Ex: Maria Smith)
– what mediums do you work in; which techniques are most often used, and why
– a brief description of the inspiration behind your work
– list galleries and events where you have shown work previously
You should also mention anything specific about your process that might help potential buyers understand more about your approach when they glance at art online.
Networking With Other Artists Online
Networking is a powerful advertising strategy because it can help you establish a network of colleagues and collaborators.
Networking on the web is often done via social media, blogging, or networking sites (for example, LinkedIn). To increase your chances of reaching potential buyers online, it’s important to have an active presence on these networks because people will likely be looking for like-minded artists in their field who they might want to contact as well.
You can also network with other artists by joining art associations and meetup groups relevant to your profession. These organizations provide valuable opportunities for meeting other artists with similar interests and goals.
How To Join An Online Art Community
The easiest way to join an online art community is by signing up for an account on DeviantArt.com, a site that is best known for its large and active artist community.
To get the most out of your online experience, you should include personal information about yourself in your profile so people can find you more easily. You should also upload some of your art because this will help buyers see what type of work you create or are looking for if they’re interested in commissioning it from you.
You can also search for social media groups on Facebook and Pinterest related to art and join them. You can also find online forums where artists meet up to help each other out with their work.
You should regularly share your artwork on these sites because you never know when someone might stumble upon one of your pieces at the right time for them.
Interact With The People In The Art Community
To be successful in networking with other artists is to interact with them and share their work. The only way to do this is by liking, commenting, or sharing other artists’ posts on social media sites like Facebook, Instagram, or Twitter.
However, you should never spam others with endless messages asking for help because they will get annoyed and unfollow your account if you’re too pushy about it. Always be polite in how you go about getting the help you want from people within the art community online, even though there are many scammers out there that prey on the naive artists who need some help gaining more exposure for themselves.
Blog About Your Art
Selling art online is a numbers game. To get your art noticed, you will have to promote your art on multiple platforms like Facebook, Instagram, Twitter, Youtube, and Pinterest.
Another great way to get your art seen by more people is to blog about your art. There are sites like Squarespace that have blog templates specially designed for artists to help them promote their work, and they are free to use, which is great for anyone who does not want to spend a lot of money on starting up an online art business.
Website builders like WordPress already have a blogging platform that makes it easy to publish posts that will drive traffic back to your website and promote your art.
What is content marketing?
Content Marketing: a strategy used by companies who create content to attract potential clients, customers, and followers who might eventually buy something from them. Companies use this technique because it can be cheaper than traditional marketing methods like running ads in magazines or newspapers. It also helps build up brand awareness, which will help increase sales since once someone knows about a company, they feel more comfortable purchasing products from them over a company they know little about.
What does a blog article need to drive people to a website?
– Unique and eye-catching content that is interesting to your target audience
-A title that accurately reflects what the article is about
-An attractive and eye-catching image to get people’s attention on social media or when they are scrolling through their feed
– A call-to-action at the end of every article asking people to visit a specific page on your website or contact you with questions. This way, blog readers will be more inclined to help artists promote their artwork online by visiting the artist’s site or emailing them.
There must be keywords throughout the post to create good web copy because Google searches examine these words before displaying search results. Using phrases like “online gallery” can make sure that other blogs don’t rank higher than yours when someone looks up those terms on Google.
Promote Art On Social Media
You will want to know what social media sites your target audience uses and how often they visit them. Marketing on the wrong platform is a waste of time, so do research first.
For example, if people who enjoy your artistic style are on Facebook more than on Twitter, it is important to put your energies into developing a Facebook marketing campaign strategy. Otherwise, you will be wasting time promoting your art to people who will not be interested in purchasing your artwork.
Use Social Media Wisely
Social media is important for artists because they can get feedback from their followers on how well they’re doing. It is also a great way for potential art collectors to get to know the artists behind the work they admire.
Social Media Marketing Strategies
Getting your art noticed on social media is challenging when you are just starting, and you have just a few followers.
The best way to get noticed on social media is to:
-Ask your friends and family to follow your page. Your friends and family will help you reach more people because they will engage with your posts and share them.
-Engaging on social media with questions and links of interest to the community can help artists get noticed. This is a great way for you to start making connections that can lead to more opportunities, such as partnerships or collaborations.
-Share images of what you are working on right now, so the public knows how much work goes into every piece!
-Introduce yourself properly when someone interacts with your page by letting them know about these other platforms where they might find some of your previous artworks like Instagram, Facebook, YouTube, etc.
– Build a following by creating quality posts daily or every other day; post something interesting, funny, controversial, or educational (whatever you’re most passionate about) – don’t just promote yourself. Posting consistently will help grow your following organically in the long term.
– Reach out to influencers who are followers of their own art community first before reaching out to random people from all over Facebook or Twitter who may not be into what you do. This strategy can take time, but it’s much more reliable than approaching strangers blindly online.
Tag Your Art On Social Media
The importance of tagging your artwork can not be overlooked. To get any exposure, your artwork must be tagged with the correct tags and keywords.
– Create tags for different subjects like #abstract, #painting, and #sculpting
– Tag paintings as “painting” or “#paintings.”
– Tags sculptures as “sculpture” or “#sculptures”.
– If you make prints of your work, please include the word print in all hashtags – for example, #fineartprints.
When posting on Instagram, there are a couple of things to keep in mind when tagging your artworks: use five words max per tag; don’t just list every single keyword under one hashtag (e.g., do not post #abstractambition). A better strategy would be to create different tags so people can easily discover your artwork.
This way, people can easily find the type of work they’re looking for without having to search through a sea of other posts where there is no clearly discernable separation between types of content.
Tagging on Facebook is also important to get any exposure that might filter back onto Instagram and Twitter feeds.
How To Get Your Art Noticed Online FAQ
How To Promote Your Art On Instagram?
Instagram is becoming more popular for artists to promote their artwork.
When you create an account on Instagram, it’s important to take the time and fill out your user profile because this is where people will find your bio information. This includes sharing a link if you want them to see more of your work or contact you about buying something in person.
Post on Instagram regularly but not too frequently because you don’t want to flood your followers with too many posts.
Post photos that are attractive and related to the type of work you do for them to be more likely to follow you back or take the time and comment on one of your posts.
Use hashtags when posting if they are relevant, but not every time. Overdoing it can come off as try-hard or spammy, which is never a good look.
If someone comments on your post, either respond or “like” their comment so it will show up in their feed along with yours. This way, people who might have missed out the first time around could see what’s going on without having to go through all your other posts themselves.
How to get your art noticed on Tumblr?
Many artists share their art on Tumblr, and one of the best ways to get noticed on Tumblr is by following other artists.
This is a great way to get noticed because when the artist you are following posts new artwork, it will show up in your dashboard and be something that you can engage on.
Like Instagram, use hashtags related to the art you are highlighting and the content you are writing about.
How to get your art noticed on Twitter?
Marketing on Twitter is different than advertising on other social media platforms like Facebook.
What will make your tweet stand out is the hashtag. Even though hashtags are important on Instagram and Tumblr, they are even more important on Twitter.
Different hashtags can have different effects, so it’s a good idea to experiment with which hashtags work best for your goals.
How to get your art noticed on Facebook?
One thing that will help you get noticed is posting content regularly and engaging in the comments of other people who post similar content as you do or make similar posts about what interests you.
Another way artists can promote their artwork is through pages related to their interests, such as ‘I love cats’ or ‘Pizza.’ Pages like these often allow users to upload photos they’ve taken themselves. This also helps them stay up-to-date with all things relevant to them because there will be links posted back and forth between those interested.
Final Thoughts On How To Get Your Artwork Noticed Online
The secret to getting your art noticed is combining the right marketing and social media strategy, plus networking with others in the industry. It would be best if you spoke about your work in an articulate way that resonates with people interested in what you’re doing.
More Related Article About Selling Art
Keyword Strategy For Artists Selling Art Online
How To Price Art – Ultimate Guide For Selling Art
How To Sell Art Prints Online (And Make Money)