Listing your art on free art websites is very easy to do. Many new artists feel that once they list their art online, they will become instantly known and sales will be rolling in. After some time they start to get discouraged when they are not landing any sales and the traffic to their art is at a snail’s pace at best. In this article, discover what you can do to help buyers find your art online.
Many artists can now make an income online doing what they love most, creating art. Even though the internet has made it easy for artists to start a business, the work involved to become noticed is anything but easy. In fact, it takes a lot of hard work, learning, and dedication. The process is slow, but if you stay consistent you will notice that in time you will have a larger following than you could have ever imagined.
How do you get started? How do you start to build an audience? These tips will help you speed up the process and get you on your way.
6 Tips to Help Buyers Find Your Art Online
Starting an art blog is very easy to do and is an important part of building your online presence.
You have the choice of using a free blogging platform or a paid blogging platform.
I recommend using WordPress for your blogging platform. “Artist Blog Startup: Step By Step” will help you get started with WordPress.
Benefits of WordPress:
- Most people and businesses use WordPress for their blogging platform on the net.
- Large support group. If you have a question, the answer will be easy to find.
- A large variety of plugins will allow you to create easily and brand your blog exactly the way you would like.
- It is yours; you own it. You will have total control of your site.
- You will be able to sell your art on your blog.
- Your blog will look professional and could be set up as a website.
- You can have an online art gallery.
- You will have a custom domain name.
People are searching for content every day on the internet. Your blog will provide content that will attract the right audience for your art. The more content that you write the easier it will be for your audience to find you.
#2 Online Art Gallery
You can set up an art gallery on your blog or keep your gallery and blog separate. Your blog will drive traffic to your art gallery whether they are on the same platform or a separate platform.
If you decide to have everything on one site, the posts that you write will generate traffic to that site. You will want to make it clear to the viewer that you have an art gallery on your blog.
You can do that by adding a link to the gallery page from the home page of your blog and the top menu bar. When someone lands on one of your posts, they will see the link on the menu bar. If they are interested in your post, they will more than likely want to see more of your artwork.
There are many paid and free online art gallery sites that you can join. I have set up my blog separate from my art gallery. If you look at the top of this post you will see a link for “Dave Nevue Art Gallery”. This links to my website www.davenevueart.com. The art gallery is just dedicated for my artwork, while this website is dedicated to art marketing, drawing tutorials, and art supply information to help artists succeed. Both platforms are connected by links.
I use FASO for my art gallery. I am very happy with all that they offer for a low monthly fee. FASO offers many templates to choose from, email, blog, custom domain name, and analytics. Everything you will need in one place, but you will still need to create content to drive traffic to the site.
It does not matter what site that you use for your art gallery. What matters is that you work hard to drive traffic to the site.
#3 Art Descriptions
Now that you have a blog that will help buyers find your art online, you will need to write detailed descriptions for each piece of art that you create. The description that you write for your art is content. Content is what drives traffic to your site by allowing Google to understand what your website is about. All of the content that you write helps your site to rank higher in Google’s search.
The description should explain exactly what the buyer will receive when their package arrives.
You should also tell a story about your art that will be rich in keywords. The keywords will make your listing easier to be found by your potential customers.
For Example, Keywords I might use for a Commissioned Collie drawing:
- Commissioned drawing
- Dog lovers
- Pencil drawing
These are some keywords that someone interested in purchasing a commissioned drawing from me might type into Googles search. By adding keywords into a few paragraphs you will be optimizing your post for search.
#4 Social Networks
Social media sites are a great way to help buyers find your art online.
Every day you will notice that there is a new social media site that pops up. If you do not use the sites properly you might hinder your brand. Social media sites are for socializing and connecting with people, not selling.
You will need to take some time learning what each social media site has to offer. You will also need to learn how the people interact on the sites.
Popular Social Media Sites:
These are just a few of the most popular sites you might want to check out.
Only work with enough social network sites that you have time for. If you do not have the time to socialize and engage with people on the sites, you will not get the benefits from that site. Too many artists try to use too many and fail.
#5 Connect With Artists
Connect with your fellow artists and learn from each other. Share their art and blog posts. Most times they will return the favor. Reach out and make friends and learn from them. There will be things that they can learn from you as well.
You will be learning every day. You will find ways to make your job easier. You will find ways to make your time more productive. You will also find more ways to sell your art.
The most important thing is to believe in what you do and stay consistent. Understand that it will not happen overnight. Everything that you do will bring you one step closer to your end goal.
Patience, consistency, and hard work will bring success.
To help buyers find your art online you will need to:
- Have an online gallery
- Use social media
- Connect with other artists
- Work hard and stay consistent
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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