Are you finding it difficult to get people to read your new blog posts? Do feel like it takes months before your posts are noticed? In this post, you will discover 6 places to promote your art blog posts so you can start the ball rolling.
6 Places To Promote Your Art Blog Posts
You write blog posts to generate traffic to your art listings.
The downside is that it takes time for blog posts to rank in the search engines.
The good news is that once a post ranks it can generate a tremendous amount of traffic to a site.
Instead of waiting for your art blog post to rank you can easily get the ball rolling by promoting it on different platforms.
Below I am going to share with you 6 of my favorite platforms I use to promote my blogs posts that help me generate traffic while I am waiting for Google to rank them.
Twitter is a real-time social media platform that allows you to share the same post multiple times without spamming or upsetting your followers.
Twitter is also a great platform to network with other artists around the world.
I have met thousands of wonderful artists on Twitter.
Twitter Best Practices:
- Share your new blog post on different days for one month.
The first week I retweet the same blog post three times on different days. For the next three weeks, I will retweet the post once a week on different days to try to reach a different audience.
- Retweet and comment on tweets from people you follow.
- Engage with people who retweet and engage with your tweets.
- Include a link to where people can learn more about the topic (your art blog post) you are tweeting.
- Use hashtags that relate to the content you are tweeting.
The posts above will get you started on how to market your artwork with Twitter.
Facebook provides several different ways you can showcase your art and blog posts. You can post your content on your personal Facebook profile, Facebook page, and Facebook groups.
I do want to mention that Facebook frowns on people using their personal Facebook profile for selling or business purposes.
Create a business page for your art business if you are planning on posting daily content about your art business.
Related Post: How to Create a Facebook Business Page Step by Step
You can post some of your content on your personal Facebook Profile but do it sparingly. Most of your content should be promoted on your Facebook Business Page and Group Boards.
Facebook Best Practices:
- Update your business page template.
- Select the best call-to-action button for your goals.
- Create an Eye-Catching Cover Image.
- Only post high-quality images of your art or images that relate to your blog posts.
- Use videos.
Facebook is a great platform to build an audience but it is becoming more difficult for businesses to reach their audience on Facebook.
In a January 11, 2018 statement, Zuckerberg indicated that a major 2018 directive to the Facebook product team would be to re-prioritize and “encourage meaningful interactions between people.”
Facebook will make significant adjustments to its algorithm over the coming months that would:
- Place larger emphasis and visibility into the content shared by, or engagements from, friends, family, and groups.
- Reduce the visibility of content published by businesses, brands, and media that does not promote the connectivity between individuals. (Source: Dia Vavruska – ImPact)
However, there are still strategies you can implement on Facebook that will help you to connect with your audience like the ones I highlighted above.
Related Posts: How Many People See Your Facebook Posts?
Pinterest is by far one of my favorite platforms to promote my blog posts and art.
Pinterest is different from all other social media platforms because the pins you create are always searchable.
Posts on social media sites like Facebook, Twitter, and Instagram have a lifespan of about a day and that is if you are lucky.
How many times have you tried to find a post on Facebook that you have seen earlier in the day?
Where you able to find it?
Pinterest Pins can always be found because Pinterest is a search engine.
Pinterest Best Practices:
- Create beautiful images that compliment your brand
- Images should be 735 px x 1102 px or a 2:3 ratio
- Text on images work well
- Write a keyword rich description that explains the content of your blog post
- Use hashtags that describe your blog post
I also use a social media share WordPress plugin called Social Warfare.
Social Warfare makes it easy for readers to share content they like to their personal social media platforms.
What I like best about Social Warfare is that it allows you to create a Pinterest image with a description and hide it from your post.
When a reader clicks on the Pinit button the image you created with the description will be pinned to their board.
Shortly after installing Social Warfare I saw a large boost in my Pinterest traffic.
Within a short amount of time, Pinterest started to generate more traffic to my website than all of the other social media platforms combined.
I have some blog posts that have over 15,000 repins and this all happened after I installed Social Warfare.
Below are some of my top pinned posts:
Tailwind is a social sharing tool (and more) that makes it easier to build brand awareness on Pinterest and Instagram.
Promoting your artist blog posts and artwork online takes a lot of time.
You have to visit your Facebook page, Twitter account, Pinterest Business Page, LinkedIn Account, write a newsletter and the list goes on.
Luckily for us, there are tools that make some of the tasks easier and Tailwind is one of them.
I schedule all of my pins at the beginning of the month for the entire month. The amount of time I save scheduling my Pinterest pins is used in the studio creating new art.
Besides making it easy to schedule pins Tailwind has a Tailwind tribe feature that is similar to Pinterest group boards where you share your own content as well as other people’s pins.
This feature makes it easy for you to have your pins seen by more people.
Your goal is to have as many people see your blog post while you are waiting for it to rank in the search engines and Tailwind Tribes will help you to do just that.
Try Tailwind for free.
You might not see as much traffic driven to your artist website via LinkedIn, but I have seen more artists join LinkedIn over the past couple of years.
LinkedIn is a great platform to network with other artists.
I recommend sharing your posts to LinkedIn Groups and LinkedIn Pulse for maximum exposure.
Your email list is your biggest asset for your art business. If you have not started to build an email list yet, I highly recommend you to start today.
The people on your email list are the people who are interested in your art business. They have joined your email list because they want to know what is new with your art business.
Set up a schedule for when you will be sending your newsletters. It could be once a week, twice a month or every week. There is no right or wrong answer, it will all depend on how much time you can devote to online art marketing and your goals.
Best Places to Add an Email Opt-in On Your Artist Website
There is no one simple solution on how to get your art noticed online.
It takes a lot of hard work, patience, and discipline to build an audience for your artist website.
Promoting your art blog posts is one way you can speed up the process.
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