NOTE: This post, 5 Ways To Repurpose Your Content On Pinterest is a guest post by Adrian of HelpforNewBloggers. You can learn more about Adrian at the bottom of this post.
Creating new blog posts and other content is a LOT of work. What if I had some ideas for how you can get more eyeballs on your content by doing LESS work? You can easily repurpose your content into several different formats with very little effort.
Have I got your attention? I hope so. I know I like getting MORE with doing LESS. And it’s actually pretty easy.
5 Ways To Repurpose Your Content On Pinterest
STEP ONE – Go into your Google Analytics and find your best piece of content. Let’s say it’s a post on how to clean your house in 45 minutes or less.
STEP TWO – Brainstorm 10 slightly different titles for this post. They might be:
Speed cleaning tips for cleaning your house
Tidy up your home quickly for the company
Tips and tricks for a clean house
Clean your house top to bottom in less than an hour.
You get the idea. Focus on your SEO keywords and just flip things around a bit. If you wanted to, you could even create a couple of additional posts with a new spin on them.
STEP THREE – Create 10 brand new pins with these titles. While you’re at it, you could also create a series of new Facebook and Instagram images as well. Batching these tasks is a smart use of your time. Then schedule them, but space them out by a few days, so they aren’t all in a row.
Now you’ve got 30 new chances to get new eyes on your top-post!
STEP FOUR – Now it gets even better. Take the meat from your original post and repurpose it. You could create a YouTube video, a Facebook Live, some Instagram stories, maybe even an ebook or a mini-course! Now you’ve got new folks coming to your site from all these different platforms, and you haven’t even had to recreate the wheel! That’s how you repurpose like a boss.
STEP FIVE – Lather, rinse, repeat! If this strategy works for your top post, keep going down the line to find other popular posts you can repurpose as well.
Adrian of HelpforNewBloggers is a blogger and Pinterest Manager/VA (Virtual Assistant). She writes content over at HelpforNewBloggers.com to help new bloggers navigate the technical side of blogging and particularly Pinterest. Come follow her at https://Pinterest.com/helpfornewbloggers.com. If you are interested in some help with Pinterest, you can purchase an account review HERE (link https://helpfornewbloggers.com/pinterest-reviews/
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