How Blogging Sells Art
Are you interested in selling your artwork? Are you confused about how to get started selling art on your artist blog? In this post, you will discover how artist blogs sell art and tips you can start implementing today that will help you to drive more traffic to your site.
It takes more than just showcasing your art on a website to sell art online.
Have you noticed an increase in art blogs, fine art on blogs, and artist blogs on WordPress?
There are more creative people writing blog posts and creating videos today than ever before.
Why? Because the internet runs on content.
If you want your art seen, you have to create content to attract them to your artwork.
Have you heard the phrase “content marketing”?
Dictionary.com defines content marketing as:
“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
“social media is an integral part of content marketing”
Selling art online is all about building brand awareness.
Why are certain artists successful online?
- They work hard every day to build brand awareness.
- They are writing blog posts regularly.
- They are interacting with other artists online.
- They are making a presence on all major social media networks like Pinterest, Facebook, Instagram, Twitter, and YouTube.
- They are the loudest person in the crowd.
You might be asking yourself, ” How do they find time to do it all?“
Below are some helpful tips that will make you more productive with your time to build an online audience while still having time to create art.
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Blog Posts Drives Traffic To Artist’s Websites
According to Internetworldstats, there are over 3.5 billion internet users in 2017, and the number continues to increase.
The odds of having your art seen by over 3.5 billion people are unrealistic. However, if you market your art business correctly, you can reach many people interested in your artwork. The people who have a passion for your artistic style are known as your target audience and become a part of your tribe.
Your tribe will be a group of people who share your art on their social media networks and talk about you with others.
How can you attract people who are interested in purchasing your art? Being discovered by your target audience is accomplished by creating content they are searching for online. Blogging is an essential part of art marketing and should not be overlooked.
The concept is easy, but the execution is a little more complicated and will take a lot of planning and work. But the time invested in blogging will be well worth it if you are selling more art online.
Before we go into some strategies that will make blogging easier, let’s go over some exciting stats about content marketing and what it can do for your art business.
- Marketers who rely on their blogs make 13 times more money than those that don’t.
- Companies with blogs receive 97% more inbound links to their website.
- Blogs are the 5th most trusted source of accurate information online!
- 81% of consumers trust information they get from blogs
- Well over 150 million people in the US alone read blogs regularly.
- 23% of internet time is spent on blogs
- 61% of US customers have made purchases through blogs
These are some solid statistics that should inspire every artist to start blogging.
Some statistics that jumped out are, 61% of US customers made a purchase through a blog, and over 150 million people in the US read blogs regularly.
That means 91 million US residents have purchased from a blog.
That number is continuing to rise as we speak.
Can you imagine if just a small percentage of that number found your blog and purchased your art?
How Online Art Marketing Works
People use search engines to find the information they are looking for.
Search engines have built a sophisticated algorithm that will suggest the most relevant content to the query typed in the search bar.
The best content wins the race and will be ranked number one in Google’s search and other search engines like Bing and Yahoo.
People scroll through the results and click on a link that attracts them.
Most people will only click on one of the top three results.
That is where you will want to be if you want more traffic to your artist’s website.
You want to strive to be number one.
But as long as you are in the top three, you will see a large amount of traffic.
Writing content that ranks high in the search is how you will drive traffic to your site.
The more content you write, the more traffic your site will receive.
The more traffic that your site receives, the higher your chance is to land a sale.
Look at it this way, if you went fishing, do you think you would have a better chance catching fish with one hook in the water or a hundred hooks in the water?
Before you can start publishing blog posts, you will need a blogging platform, also known as a CMS (Content Management System), for your artist blog. A blog could be incorporated into your artist gallery or have a separate platform for your blog.
You will find it easier to direct people to your artwork if your blog and art gallery is on one platform like a WordPress website.
Using different platforms will be more work for you, but it might be necessary to provide other services such as art tutorials, and you would like to keep the two separate.
Review your art business goals to decide what will be best for you.
There are two CMS options for your blog. You can use a free service like Blogger, or you can use software like WordPress.
Blogger is free to use and is very easy to operate.
You can add text, images, and videos to your posts in minutes.
The negative is that if you are blogging for a business, you will be limited with what you can do with the blog’s look.
If you are serious about selling art online, NFAM recommends using WordPress for your artist website and artist blogging platform.
Hosting service and a domain name will be the only two things you will need to invest in to build a website just like this one.
BlueHost is a popular hosting service used by many bloggers and businesses. You can also purchase your domain name through BlueHost.
BlueHost makes it easy to have a WordPress site up in minutes.
If you need assistance, customer service is available 24/7.
Other Blogging Platforms
Below are some other blogging platforms you might want to consider using. Take a look at them and see what they have to offer. Decide on what will be the platform that will be best for your art business blog.
Selling art online is a numbers game. The more people who see your work, the better the odds are of making money. It is impossible to make money selling art if nobody sees your paintings and drawings.
Many artists struggle with their art blogs because of the lack of time to create and promote posts.
Businesses of all types use content to promote their brand and stimulate interest in the products they offer.
They make the most out of every piece of content they have created and promoted them on multiple mediums like blogs, social media, podcasts, and video.
Successful marketers do not write a different article for each medium they are marketing on. There is not enough time in the day to do so unless you can afford to have a large staff working for you.
Instead, most companies write pillar blog posts, use the article’s key points, and highlight them on multiple networks like Facebook, Instagram, and Twitter.
They will also include a link to the post so people can read more if they are interested.
This is one strategy that artists use to drive people to their websites.
For example, they will highlight the newest article’s key points and make a Facebook post with links to the article.
They will follow the same step for each medium they are working with.
It is possible to get up to 5-10 different social media posts from one art blog article, depending on its length.
You can save a tremendous amount of time if you utilize the same tactics.
Take your newest blog post and use the post’s key points for posting content on your Facebook Page, Twitter account, Instagram account, and even make videos for YouTube.
Just give them a teaser, so they are inspired to click on the link to learn more.
Create high-quality blog posts and share them on your other social media networks instead of wasting time creating different content for all of the different platforms you are on.
This strategy is known as refurbishing content and is used by successful bloggers like Neil Patel and Social Media Examiner.
Keyword Marketing Tips
Sharing your art blog articles on social media is one way to get people aware of your content. However, if you want to make money selling art online, you will want to focus on search traffic. Search traffic is free organic traffic generated by people clicking on links in the search results.
We already talked about most people click on the top three links in search, but how do you get your articles to rank in the top three so readers can discover you? The way to do this is by focusing on content that focuses on keywords that your target audience is searching for.
- Keyword Research Strategies For Artists Selling Art Online
- How To Optimize Your Art Blog Posts With LSI Keywords
- How to Use Keywords Effectively In Art Blog Posts
Social Media Marketing
Over time most of your traffic will come from search engines. This is also known as organic traffic.
Organic is the traffic your site receives that you do not have to pay for.
Social media can also refer traffic to your site, where your audience can learn more about you and your artwork.
Just a few years ago, it was easy to build brand awareness on social media networks.
Times have changed, and most artists and businesses find it difficult to build an audience on Facebook, Twitter, and other social media networks.
Even if you are successful at building an audience on social media networks, your posts’ chance of reaching your followers is very slim.
Related Post: How Many People See Your Facebook Posts?
There are ways you can increase your visibility on social networks, but most of the strategies include you paying.
Even though it is more difficult to achieve this on social media networks today, it is still good to make a presence on them.
The way you can make a presence on several different social media networks without hiring a full-time helper is by sharing content from blog posts you have already written.
This strategy will help you in two ways.
First, you are publishing content that your audience is interested in.
People go on Facebook for entertainment, not to go shopping.
Post informative and entertaining content they will be interested in sharing.
Second, you will be able to drive traffic to your artist blog, where you will have a chance to land a sale.
If they are interested in the content you post and want to learn more, they will click on the link you provided and redirect it to your artist blog.
Make sure to always include a link to the page you want your followers to visit. If you don’t include a link or call-to-action, you are wasting your time.
How To Create Social Posts From Blog Posts
It is relatively easy to create a social post from blog posts.
All you have to do is copy and paste some content from your blog post to your social media site.
Upload an attractive image and include a link to where your followers can read more.
It is as easy as that.
It is possible to create a day worth of social media posts in less than ten minutes.
Use social scheduling tools like Tailwind to save time scheduling posts on Pinterest and Instagram.
Creating landing pages for your artwork will provide a way for you to showcase the artwork you are selling and provide a way for your audience to make a purchase.
You will be more successful in selling your art with a site that has both your landing pages and blog posts.
The blog posts you write will generate traffic to your site. Once a reader is on your site, they will be able to view all of your art listings and learn more about you as an artist.
- How To Install WooCommerce On A WordPress Artist Website
- How To Add And Manage Products In WooCommerce
- How To Add WooCommerce WordPress Categories
It takes more than just writing a blog post or sharing your blog on your social media sites to land a sale.
You have to tell your audience what you would like them to do after reading your post. This is known as a call-to-action.
Wikipedia defines Call-to-action as:
In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Letting your audience know where they should go after consuming your post’s content will help you keep them on your site longer and increase the chance of you landing a sale.
There are many strategies you can use with your call-to-action. For example, you can direct a reader to another post you have written, the artwork you have for sale, a YouTube video, or any other promoting products.
You will have to experiment with your call-to-action to discover which strategy resonates best with your audience.
Creating a call-to-action strategy is another way artist blogs sell art.
The last thing we would like to talk about with this post is your email list.
Most of the sales you generate online will come from your email list.
Why do email lists generate the most sales?
Your email list consists of people who are interested in what you have to offer. They want to stay up-to-date with your art, events and trust you enough to give you their personal email address.
Your blog will help you to build your audience, and it is actually easy to do.
All you have to do is write content they enjoy and provide a way for them to join your newsletter group.
Many WordPress plugins will help you to build your email list. NFAM uses Magic Action Box for our email opt-ins.
Magic Action Box is free, easy to use, allows you to customize the colors to match your brand, and works well with most WordPress.
If you have not started building your email list yet, do it now. Set up opt-ins on your WordPress artist blog and sign up for a service to send your newsletters.
More Ways To Generate Revenue Blogging
It is no secret that art sales are not consistent.
The good news is that you can generate extra income from your artist blog.
While you are waiting for your original art to sell, you can earn money by:
- Affiliate Programs
- Sell Digital Products
- Sell ad space
These are just a few ways your artist blog can generate extra income for you.
Final Thoughts On How Artist Blogs Sell Art
Artist blogs sell art. It is as simple as that. If you want to be successful in selling your art online, start your art blog today.
Sell more art online – artists blogs strategies:
- Search Traffic
- Social Media
- Landing Pages
- Email List
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