Are you interested in selling your artwork? Are you confused on how to get started selling art on your artist blog? In this post, you will discover ways artist blogs sell art.
5 Ways Artist Blogs Sell Art
Have you heard the phrase “content marketing”?
Dictionary.com defines content marketing as:
“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
“social media is an integral part of content marketing”
Selling art online is all about building brand awareness.
Succesful artists work hard every day to build brand awareness. They are writing blog posts on a regular basis. They are interacting with other artists online. They are making a presence on all of the major social media networks like Pinterest, Facebook, Instagram, Twitter, and YouTube. They are the loudest person in the crowd.
You might be asking yourself, ” How do they find time to do it all?”
Here are some helpful tips that will make you more productive with your time.
Artist Blogs Sell Art – Content
They use the content they have created and share it on multiple mediums like blogs, social media, podcasts, and video.
Succesful marketers do not write a different article for each medium they are marketing on.
Instead, they will write a pillar blog post and use the key points of the article and post that on all of the other mediums they are marketing on.
For example, they will highlight the key points of the newest article they have written and make a Facebook post with a link to the article. They will follow the same step for each medium they are working with. It is possible to get up to 5-10 different social media posts from one article depending on the length of the article.
You should be applying the same strategy.
Take your newest blog post and use the key points for posting content on your Facebook Page, Twitter account, Instagram account and even make videos for YouTube.
Instead of creating different content for all of your marketing strategies all you have to do is focus on creating high-quality blog posts and share them on your other social media networks.
This strategy is known as refurbishing content and is used by successful bloggers like Neil Patel and Social Media Examiner.
Let’s take a deeper look at why artist blogs sell art.
Artist Blogs Sell Art – Search Traffic
To start I would like to talk about building brand awareness. You will constantly hear me talking about building brand awareness or making an online presence. There is a good reason for this.
There are over 4 billion active internet users around the world. Within those 4 billion people you will find a group of people who are attracted to your artistic style. However, they will never purchase your artwork if they are not aware that it exists. You have to put your art out there and you have to create content that will attract them to your art listings. Not only does building brand awareness increase art sales but it will also increase the value of your artwork.
This is how blogging builds brand awareness and attracts a target audience.
People go to search engines to find the information they are interested in or a solution to a problem.
An individual will type in a word or phrase in the search bar that describes what they are searching for. The words that they type in the search bar are known as keywords. Google and other search engines like Bing will filter through all of the content online and recommend the best-written content for the query entered in the search bar. All of the content that is relevant to the query will be displayed in the search results. The best content available online will be ranked higher in the search results.
It is important to understand how this works because the sites that are generating most of the organic search traffic are on the first page. In fact, most people will only click on the top three links of the search results page.
When was the last time that you went on to the second page of the search results?
Most people will never go past the first page because they have learned that the search engines will only refer the best content that is available.
Your main goal is to write content that search engines will recommend to their audience. You not only want to be on the first page but you should also be striving to be listed in the top three.
The top three links produce the most CTR (click-through rate, a number of clicks a link generates) The amount of traffic you will receive by being ranked in the top three of the search results will be more than you could have ever imagined.
According to Internet Live Stats Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Artist Blogs Sell Art – Social Media
Over time most of your traffic will come from the search engines. This is also known as organic traffic. The traffic you do not have to pay for.
Social media can also refer traffic to your site where your audience can learn more about you and your artwork.
Just a few years ago it was easy to build brand awareness on social media networks. Times have changed and most artists and businesses are finding it difficult to build an audience on Facebook, Twitter, and other social media networks. Even if you are successful at building an audience on social media networks, the chance of your posts reaching your followers are very slim. There are ways you can increase your visibility on social networks but most of the strategies include you paying.
Like I have mentioned earlier, if you want to sell your art you will have to build brand awareness. Even though it is more difficult to achieve this on social media networks today it is still a good practice to make a presence on them.
The way you can make a presence on several different social media networks without hiring a full-time helper is by sharing content from blog posts you have already written.
This strategy will help you in two ways.
First, you are publishing content that your audience is interested in. People go on Facebook for entertainment not to go shopping. Post informative and entertaining content they will be interested in sharing.
Second, you will be able to drive traffic to your artist blog where you will have a chance to land a sale. If they are interested in the content you posted and want to learn more, they will click on the link you provided and will be redirected to your artist blog. Make sure you always include a link to the page you want your followers to visit.
How to Create Social Posts from Blog Posts
It is relatively easy to create a social post from your blog posts.
All you have to do is copy and paste some content from your blog post to your social media site. Upload an attractive image and include a link to where your followers can read more.
It is as easy as that.
You can create a day worth of social media posts in less than ten minutes.
Best of all your time spent on social media will be more productive and valuable.
Artist Blogs Sell Art – Landing Pages
Creating landing pages for your artwork will provide a way for you to showcase the artwork you are selling and provide a way for your audience to make a purchase.
You will be more successful selling your art with a site that has both your landing pages and blog posts.
The blog posts you write will generate traffic to your site. Once a reader is on your site, they will be able to view all of your art listings and learn more about you as an artist.
Artist Blogs Sell Art – Call-to-Action
It takes more than just writing a blog post or sharing your blog on your social media sites to land a sale.
You have to tell your audience what you would like them to do after they have finished reading your post. This is known as a call-to-action.
Wikipedia defines Call-to-action as:
In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Letting your audience know where they should go after they have finished consuming your post’s content will help you to keep them on your site longer and increase the chance of you landing a sale.
There are many strategies you can use with your call-to-action. For example, you can direct a reader to another post you have written, the artwork you have for sale, a YouTube video, or any other products you are promoting.
You will have to experiment with your call-to-action to discover which strategy resonates best with your audience.
Creating a call-to-action strategy is another way artist blogs sell art.
Artist Blogs Sell Art – Email List
The last thing I would like to talk about with this post is your email list.
Most of the sales you generate online will come from your email list.
Why do email lists generate the most sales?
Your email list consists of people who are interested in what you have to offer. They want to stay up-to-date with your art, events and trust you enough to give you their personal email address.
Your blog will help you to build your audience and it is actually easy to do.
All you have to do is write content they enjoy and provide a way for them to join your newsletter group.
There are many WordPress plugins that will help you to build your email list. I use Magic Action Box for my email opt-ins.
Magic Action Box is free, easy to use, allows you to customize the colors to match your brand and works well with most WordPress Themes including the themes I recommend from StudioPress.com.
If you have not started building your email list yet, do it now. Set up opt-ins on your WordPress artist blog and sign up for a service to send your newsletters.
More Ways to Generate Revenue Blogging
It is no secret that art sales are not consistent.
The good news is that you can generate extra income from your artist blog.
While you are waiting for your original art to sell you can earn money by:
- Affiliate Programs
- Sell Digital Products
- Sell ad space
These are just a few ways your artist blog can generate extra income for you.
Artist blogs sell art. It is as simple as that. If you want to be successful selling your art online, start your art blog today.
Here is a recap of how your artist blog will help you to sell more art online:
- Search Traffic
- Social Media
- Landing Pages
- Email List
You might also be interested in:
- Digital Content Marketing – What Artists Need to Know
- Evaluate Your Last Years’ Art Blogging Efforts
- Number One Reason Artist Blogs Fail
- Why Keyword Research is Important for Optimizing Art Blog Posts
- How to Optimize Art Blog Posts with Great Content
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