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Are you having a difficult time deciding what you should write for your art blog? In this post, you will discover 5 topics you should write about for your art blog so you can start attracting your target audience and sell more art.
5 Topics You Should Write About For Your Art Blog
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Digital marketing is changing right before our eyes.
Not too long ago I was able to reach thousands of people on Facebook and many of my commission work was generated from my Facebook Business Page.
My Facebook reach has steadily declined over the past three years and it is only going to get worse.
If you have not heard about Mark Zuckerberg’s new plans for Facebook you should read How Facebook’s New Goals Affect Artists.
Facebook is not the only social media network making big changes.
I predict that within the next few months you will see a dramatic change in all of the major social media networks like Facebook, Twitter, and YouTube.
How are you suppose to build your audience if you can not reach them on social media?
I predicted this dilemma a few years ago and that is why I started focusing on my art blog.
I knew years ago that it was not a good idea to build my business on rented land.
I have witnessed MySace’s fall and I knew that there is no guarantee working on any third-party platform.
This is why I recommend to all of the artists I coach to build a WordPress website and make blogging a priority.
My blog generates over 50,000-page views a month and it only took me two years to build. It was slow at first but I knew that if I stayed consistent my audience would grow and it did. I am predicting to hit over 100,000 page views a month within the next six months.
You can have a successful art blog too. All you have to do is start.
Topics You Should Write About for Your Art Blog
Starting a WordPress site is fairly easy and you can have one up and running in just minutes with the BlueHost’s (affiliate link) one-click WordPress Installation.
The hard part many artists face is deciding what to write about on a consistent schedule.
Here are 5 topics you should write about for your art blog so you can start to build a loyal following that no one like Facebook can take away from you.
Your Creative Journey
Let’s start by talking about your unique artist journey.
By sharing your journey you are allowing people to connect on a personal level.
You might be thinking that no one would be interested in your life but you are wrong.
Art collectors and young artists want to get to know you as an artist. They want to know how you started and how you got to where you are today.
The people who follow your art blog will be the first ones to purchase new art and become a part of your tribe. They will help you to market your brand by telling everyone they know about you and your artwork.
What inspired you to become an artist?
What inspired you to work with the mediums you use?
What inspires you to paint or draw the subjects you create?
What inspired you to start selling your art?
Writing about your inspirations will help you to attract and connect with people who have similar interests. This group of people is known as your target audience, the people who will be interested in purchasing your artwork.
Work In Progress
This strategy is a gem and it will make it easy for you to write content on a consistent schedule.
I have started posting work in progress articles a few years back and it was an instant hit.
Write blog posts about your work in progress. Explain what you accomplished, any struggles you might have encountered and how you overcame them.
Publish these on your social media accounts with a link to your blog post. This strategy will help you to build your following quicker.
I know many artists including me who have sold a piece of art before it was even completed by blogging about work in progress.
Give it a try, you will be happy you did.
Solve a Problem
An easy way for you to build trust with someone is by solving a problem they might have.
A person will be more willing to purchase a product or service from you when they trust you.
Build their trust by writing about topics that will be valuable and helpful.
Here are some examples:
- What size art should I buy for a small room?
- What size art should I buy for a large room?
- How do I care for my Painting?
- What colors will work best for my kitchen, living room or bedroom?
- How do I clean my painting?
- How do I frame my Painting?
- Best places to purchase frames?
These are just a few questions people might have. Writing about these topics will be easy for you because you are an expert in your craft and the people reading your posts will see you as an authority in your niche.
Building a following is one thing but keeping them up-to-date with any news pertaining to your business is another thing.
You want to keep your following up-to-date will of your events.
Write about new art, craft shows you will be attending, new collaborations, even new mediums you are experimenting with.
28 Day Blogging Challenge for Visual Artists
I have seen so much success from blogging I had to write an eBook and create a video course to help you speed up the growth of your art blog.
I share everything I have learned over the past couple of years that has helped me generate over 50,000 page views a month.
Your art blog can achieve the same results.
Your art blog will the fuel that drives traffic to your art blog.
Stay consistent, work hard, solve a reader’s problem and let them feel connected to you.
Doing so will help you to build a following larger than you could have ever imagined.
5 topics you should write about for your art blog overview:
- Your creative journey
- Work in progress
- Solve a problem
- Upcoming events
You might also be interested in:
- 7 Mistakes That Hurt Your Art Blog
- How To Build Your Art Blog Audience
- How to Optimize Art Blog Posts with Great Content
- How To Write Great Art Descriptions That Sell?
- How to Use Keywords Effectively in Art Blog Posts
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
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