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Art Topics To Write About
Publishing content regularly will drive free organic traffic to your artist website.
When you publish content regularly, you send signals to the search engines, which means that they will crawl your site more frequently.
There is no secret that Google rewards sites that publish posts frequently.
The challenge many artists face is trying to decide what to write about.
In this post, I will share with you 5 topics you should write about for your art blog to start attracting your target audience and sell more art.
Benefits Of Blogging
Digital marketing is changing right before our eyes.
Not too long ago, I reached thousands of people on Facebook, and many of my commission work was generated from my Facebook Business Page.
My Facebook reach has steadily declined over the past three years, and it will only worsen.
If you have not heard about Mark Zuckerberg’s new Facebook plans, you should read How Facebook’s New Goals Affect Artists.
Facebook is not the only social media network making significant changes.
I predict that within the next few months, you will see a dramatic change in all of the major social media networks like Facebook, Twitter, and YouTube.
How are you supposed to build your audience if you can not reach them on social media?
I predicted this dilemma a few years ago, so I started focusing on my art blog.
I knew years ago that it was not a good idea to build my business on rented land.
I have witnessed MySace’s fall, and I knew that I did not want to put all of my eggs in one basket.
This is why I recommend that all of the artists I coach build a WordPress website and make blogging a priority.
My blog generates over 100,000-page views a month, and it only took me four years to build.
Traffic was slow at first, but I knew that if I stayed consistent, my audience would grow, and it did. I am predicting to hit over 150,000 page views a month within the next six months.
You can have a thriving art blog too.
All you have to do is start and publish blog posts regularly.
Topics You Should Write About for Your Art Blog
Starting a WordPress site is relatively easy, and you can have one up and running in just minutes with the BlueHost’s one-click WordPress Installation.
The troublesome element many artists face is deciding what to write about on a consistent schedule.
Here are 5 topics you should write about for your art blog to start to build a loyal following that no one like Facebook can take away from you.
Your Creative Journey
Let’s start by talking about your unique artist journey.
By sharing your journey, you are allowing people to connect on a personal level.
You might be thinking that no one would be interested in your life, but you are wrong.
Art collectors and young artists want to get to know you as an artist.
They want to know how you started and how you got to where you are today.
The people who follow your art blog will be the first to purchase new art and become a part of your tribe.
They will help you to market your brand by telling everyone they know about you and your artwork.
- What inspired you to become an artist?
- What inspired you to work with the mediums you use?
- What inspires you to paint or draw the subjects you create?
- What inspired you to start selling your art?
Writing about your inspirations will help you to attract and connect with people who have similar interests.
This group of people is known as your target audience; the people interested in purchasing your artwork.
Work In Progress
This strategy is a gem, and it will make it easy for you to write content on a consistent schedule.
I have started posting work in progress articles a few years back, and it was an instant hit.
Write blog posts about your work in progress.
Explain what you accomplished, any struggles you might have encountered, and how you overcame them.
Publish these on your social media accounts with a link to your blog post.
This strategy will help you to build your following quicker.
I know many artists, including me, who had sold a piece of art before it was even completed by blogging about work in progress.
Give it a try, and you will be happy you did.
Solve a Problem
An easy way for you to build trust with someone is by solving a problem they might have.
A person will be more willing to purchase a product or service from you when they trust you.
Build their trust by writing about topics that will be valuable and helpful.
Here are some examples:
- What size art should I buy for a small room?
- What size art should I buy for a large room?
- How do I care for my Painting?
- What colors will work best for my kitchen, living room, or bedroom?
- How do I clean my Painting?
- How do I frame my Painting?
- Best places to purchase frames?
These are just a few questions people might have.
Writing about these topics will be easy for you because you are an expert in your craft, and the people reading your posts will see you as an authority in your niche.
Building a following is one thing, but keeping them up-to-date with any news about your business is another thing.
You want to keep your following up-to-date will of your events.
Write about new art, craft shows you will be attending, new collaborations, even new mediums you are experimenting with.
Final Thoughts On What Topics You Should Write About For Your Art Blog
Your art blog will the fuel that drives traffic to your art blog.
Stay consistent with your publishing schedule and soon you will see your rank on the first page of the search results.
5 topics you should write about for your art blog overview:
- Your creative journey
- Work in progress
- Solve a problem
- Upcoming events
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Topics You Should Write About For Your Art Blog
What topics do you cover in your art blog? Let us know in the comment section below.