Are you proud that you are spending time blogging about your art on a regular basis? Are you wondering why people are not clicking on your posts? Maybe it is your headlines. In this post, I am going to share 5 tips for writing catchy headlines that will attract readers.
Tips for Writing Catchy Headlines
With so many people publishing content on a daily basis, how can one expect to be noticed?
Let’s put this in perspective. If you are publishing one post a week, you are competing against 14 million other blog posts that week.
Now let’s take it a step further, in 4 weeks, 4 of your posts will competing against 56 million other blog posts.
This sounds intimidating, doesn’t it?
No matter how great your content is or how good your design is, no one will read your words if they do not click on your headline. The key word here is “headline”. It is imperative for you to write headlines that will catch your reader’s attention.
This principle holds true to books, songs, movies, blog posts, and so on. You should ask yourself after finishing your headlines, “Would I want to read this?” If the answer is,”no”, then you better get back to the drawing board.
Taking pride in your headlines will help you to get more readers and shares. This is how you will be able to compete against 56 million blog posts per month.
5 Tips for Writing Catchy Headlines
Too many times, headlines are the last part of a blog post written with the least amount of effort. most of the time is spent on research, writing and gathering the perfect images. Unfortunately, most content will never be seen because of the headline. Or should I say the lack of the headline?
Would you spend hours taking reference images, cropping them, and mapping out the scene for a new project to just say you are finished after blocking out the subjects?
Then why would you do that with your blog posts? Why would you stop short? Don’t. Don’t stop short.
Keep in the back of your mind why you are blogging.
You are blogging because you want to sell your art.
Your art will not sell if people do not click on the headline to see the art that is being showcased.
How Long Should You Spend on a Headline?
The answer in my mind is simple. It will take as long as it takes to get the job done. The job will be done when you can answer yes to the question, “Will I want to click on this title to read more?”
I have heard of writers stating they spend an 80-20 on their posts. What this means is that they spend 80% of the time on the title and 20% on the content.
I have heard other writers state they have a 50-50 split.
Is there a specific amount of time you should spend on your titles?
If you spend 5 hours on a title, does that mean it will be better than if you only spent 3 hours on it?
There is no specific amount of time that works for all. Every situation will be different.
Just keep going until you have written the best headline you can.
If you wrote a perfect title in 5 minutes, would you sit there for an extra 3 hours just so you can say you have a 50-50 split? I hope not. You have to spend time in the studio creating art.
Inspiration is All Around You
Do you need some extra help writing better headlines?
I have some good news. You have a personal coach around you 24/7.
Study all of the headlines that are around you every day.
Scan the magazines at your grocery store’s checkout lane. Look at the front-page headlines then look inside to read some more headlines.
Study the headlines on newspapers and your favorite news apps.
Great titles are all around you.
Let’s talk about some common features great headlines have.
You will soon realize how many headlines use numbers. Why do so many writers use numbers in their headlines? They use them because they work.
It has been shown that people comprehend numbers quicker than text.
Keep it Clear
Keep your title short and clear. Do not mislead your readers. Your headline should tell the reader exactly what the content covers.
That is one reason numbers do so well. They quickly explain to the reader what they will receive.
Example, “5 Best Chocolate Cake Recipes for the Holidays”. This title tells you exactly what you will be getting when you click on the title.
Use a trigger word after the number. The trigger word creates a sense of importance.
Trigger word Examples:
Headline without a trigger word – 5 Chocolate Cake Recipes for the Holidays
Headline with a trigger word – 5 Best Chocolate Cake Recipes for the Holidays
List posts perform well with these words:
Example – 7 Secret Chocolate Cake Recipes You Must Try
How to posts do very well and for good reason. People are searching online to solve a problem.
Take some time to identify your audience’s struggles and provide them a solution.
Example – How to Bake a 7 Layer Chocolate Cake on a Shoestring Budget.
This example tells the reader exactly what they will learn if they click on the headline.
The last tip I would like to share with you is the length of the title.
Google only allows a specific amount of characters for the title. If the title is longer, the words will be cut off at the tail of the headline. This makes it more difficult for a reader to decide if this will be the best article for them.
According to Moz, “Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.”
Keep this in mind when you are writing your headlines. It is better to cut a word or two than to have a long title that will not be shown properly in the search.
There is no magic formula that will give you the perfect headline. These are just some tips that have been shown to give better results.
The bottom line is you will want to have an understanding of what resonates well with your audience and take your time writing your headlines. Do not settle.
Here is a simple formula that will help you to write better headlines.
# or Trigger word + Adjective + Keyword + Promise
Keep in mind that this is just a guide. Do not be afraid to experiment on your headlines.
You might also be interested in:
- 7 Must Read Blogging Tips for New Art Bloggers
- 7 Art Blog Tips That Increase Online Art Sales
- How to Optimise Your Art Blog Posts with LSI Keywords
- Evaluate Your Last Years’ Art Blogging Efforts
Are you having a difficult time writing headlines? Share your struggles in the comment section below.
Learn how to start, grow and monetize your online art business.
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
28 Day Blogging Challenge
Are you ready to start building an online presence?
Take the challenge and join all of the other artists selling their art online.
28 Day Blogging Challenge for Visual Artists
By Dave Nevue
Download your copy today.
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
Graphite Drawing by Dave Nevue