Are you proud that you are spending time blogging about your art regularly? Are you wondering why people are not clicking on your posts? Maybe it is your headlines.
You don’t have to be a writer to create a good headline. It’s just about knowing your market. When writing catchy titles that attract potential art collectors, these five tips will help you determine what works for you and what doesn’t.
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When it comes to writing articles, it’s easy to get caught up in all the technical aspects of a subject without thinking about capturing a reader’s attention effectively. After all, that’s what they’re buying when they click on an article. The good news is that once you start thinking about the audience, you’re trying to reach, you can begin crafting entertaining and easy headlines for readers to understand and take action on.
We have all heard about “headline writing,” but most people don’t know how to write headlines that convert.
The secret to writing the best headlines is knowing your target audience and what they’re looking for.
Why Headlines Matter
With so many people publishing content daily, how can one expect to have people notice your blog posts and landing pages?
According to Puranjay Singh, 2 million blog posts are published every day. That’s a lot of content! There are also 2 million articles published in a week on the web. How can anyone expect to get noticed on the search engines with so much competition? Your content must stand out from the crowd to get people to see you online and the first step is to spend time writing great headlines.
Headlines are an essential part of any website. They are the first thing visitors see when they land on a website or a landing page.
If you can’t catch a person’s attention with your headline, you might as well throw your words away because they won’t read them.
You have to think about what would catch your visitor’s attention. The following example is a great headline for a blog post. “5 Reasons Why Your Site Is Slow” is catchy, and it is attention-grabbing. It is a headline that will help get more visitors.
Another tip to help you get more visitors is to use short headlines. When people visit a site, they usually scan through the headline to see if the content is relevant to them. If you are use long headlines, your reader might have to scroll down to see the actual content, making them leave.
How Long Should You Spend On Writing A Headline
Writing a headline is like writing an excellent introduction to a story. When you write a good headline, you’re creating the context for the rest of the content, so you want to make sure your headline makes an emotional connection with the reader. The first line is the hardest, and you only get one chance to grab the reader’s attention.
The best way to write a headline is to think about what you want to say in a sentence and use the most powerful, most descriptive words you can. Try not to write your headlines in a hurry. If you’re in a rush, you’ll use less-powerful words, and you won’t be able to connect with the reader. It is essential to be patient and deliberate. Keep in mind that the first headlines you write might not give you the best results. It is a good idea to have a few headline ideas and test them to see which one produces the most traffic.
Make Your Headline Informative
Here’s an excellent example of how to use a headline. If you are trying to sell a service like a web design, you may want to write something like “Web Design Done Right.” This headline is informative, but it’s not interesting enough to make people read. On the other hand, if you were writing about starting your own online business, you could use a headline like “How To Start An Online Business In 3 Easy Steps.” This headline is more engaging but still informative. So what do you do? The solution is to find a balance between the two that work for your audience and your product.
If you are trying to sell an original painting, your headline should be as informative as possible. However, if you are writing an article to teach people how to paint, you might want to choose a headline that will grab their attention. If you do that, you can make your headline more engaging.
You can use many different words and phrases to make your headline more interesting. You can say something like, “Painting tips for beginners.” If you have the skill to draw, you can also say “Drawing tips for beginners” or “How to draw a horse.” If you are going to teach people how to paint, you can say, “Learn the basic steps of painting a canvas” or “How to paint an ocean.” The key takeaway is to be descriptive and to solve a specific problem.
Use Numbers In Your Headline
Use numbers and percentages in your headlines to help the reader understand the message. Readers are more likely to click through when you include numbers in the Headline. You can even use these same numbers in the body of the article.
It has been shown that people comprehend numbers quicker than text.
According to Kelly Reeves, “Headlines that contained odd numbers had a 20% higher click-through rate than headlines with even numbers.”
Why is it important to use numbers in the title of a blog post?
For the same reason, you should use numbers in the body of a blog post. People want to know what to expect. They don’t want to spend hours reading an article without knowing how much time they will be spending on the task. It’s also essential to include a percentage in the headline. When someone is reading your headline, it’s important to give them an idea of how long the article will be.
Here are some examples of good and bad headlines. You can use these headlines for inspiration to create a better one for your article.
Good Headline: “5 Easy Steps To Paint A Flower” This headline has a catchy name and numbers in it. The numbers tell the reader that they can learn how to paint a flower in 5 easy steps. This title is going to get clicks.
Bad Headline: “How To Paint A Flower” This headline doesn’t include any numbers or power words that will entice a reader to clock on the link.
A Strong Headline Is Not Misleading
Most people don’t understand that writing a compelling headline is as important as writing the body text of your article. If you don’t have a good headline for an article, you can even lose traffic to your site. That’s why it is important to learn how to write a great headline.
It would be best if you thought about what you want your reader to know. Also, think about the keywords that will help you rank well in Google. Write your headline and sub-headline in the same way you write the body text of your article.
For example, if you are writing an article about painting a flower, use something like “5 Tips For Painting Vibrant Flowers”. You can see that this headline is straightforward to read and understand. It tells your reader precisely what your content is going to cover.
Trigger Words
Use a trigger word after the number. The trigger word creates a sense of importance.
Trigger word Examples:
- Fun
- Free
- Best
- Excellent
- Essential
- Absolute
- Incredible
Headline without a trigger word – 5 Chocolate Cake Recipes for the Holidays
Headline with a trigger word – 5 Best Chocolate Cake Recipes for the Holidays
A list post will perform well with these words:
- Ideas
- Lessons
- Reasons
- Tricks
- Secrets
Example – 7 Secret Chocolate Cake Recipes You Must Try
How To’s
How to posts do very well and produce many page views for good reason. People are searching online to solve a problem. Writing “How To” articles is a simple way to increase website traffic and rank higher in Google search results.
Take some time to identify your audience’s struggles and provide them with a solution.
Example – How to Bake a 7 Layer Chocolate Cake on a Shoestring Budget.
This example tells the reader exactly what they will learn if they click on the headline.
Title Length
The last tip I would like to share with you is the length of the title.
Google only allows a specific amount of characters for the title. If the title is longer, the words will be cut off at the tail of the headline. This makes it more difficult for a reader to decide if this will be the best article for them.
According to Moz, “Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.”
Keep this in mind when you are writing your headlines. It is better to cut a word or two than to have a long title that will not be shown properly in the search.
Final Thoughts On How To Write Catchy Blog Post Titles
There is no magic formula that will give you the perfect headline. Writing headlines that inspire people to click on is hard work. The tips above are a great way to start writing catchy headings.
The bottom line is you will want to have an understanding of what resonates well with your audience and take your time writing your headlines. Do not settle.
Here is a simple headline formula that will help you to write better headlines.
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# or Trigger word + Adjective + Keyword + Promise
Keep in mind that this is just a guide. Do not be afraid to experiment on your headlines.
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