Are you an artist, photographer, or graphic designer looking to sell digital downloads? If so, you’re in luck! This blog post will share five tips for successfully selling digital art and downloads.
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What Are Digital Downloads
Digital downloads are digital products you can buy on the internet. They can be pictures, music, or videos. You can usually download them right away, and then you own them.
Downloads of art and planners can be highly in demand as people like to print them and hang them on their walls or use them in their daily lives.
What Are Digital Prints
Digital prints are photographs or images saved onto a computer in digital format. Digital prints can be printed on a printer or displayed on a computer or electronic device.
Benefits Of Selling Digital Products
As an artist, you have a lot of options when it comes to selling your work. You can sell original paintings, limited edition prints, or even digital files of your work.
While each option has its advantages, selling digital products comes with a unique set of benefits.
For one thing, it’s much easier to reach a global audience when you sell digital products. With physical artwork, you’re limited to selling only to people willing and able to travel to your gallery or studio or willing to invest in shipping costs.
But with digital products, anyone in the world can purchase and download your work.
Additionally, selling digital products is a great way to generate passive income. Once you create a digital product and list it for sale, you can continue earning money from it for years with little effort.
So if you’re looking for a convenient and lucrative way to sell your art, consider switching to digital products.
How To Sell Digital Downloads
Several different platforms allow you to sell digital products online.
One popular option is to set up your own website and use PayPal or another payment processor to accept payments.
Another option is to sell your work on a stock photography site like Shutterstock or iStockPhoto.
Finally, you can sell digital downloads on third-party platforms like Gumroad, Shopify, or Squarespace.
Each option has advantages and disadvantages, so choosing the one that makes the most sense for your business is important. Whichever platform you choose, make sure to market your work effectively to reach your target audience.
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Tips for Selling Digital Products
As an artist, one of the most important things you can do is market your work effectively. With the rise of digital media, there are more opportunities than ever to reach a global audience and sell your art. However, marketing digital art can be tricky.
Here are a few tips to help you get started:
First, it’s important to have a strong online presence. Make sure you have a digital product delivery system like a website or blog where potential customers can see your work.
Social media is also a great way to reach new audiences. Use Twitter, Facebook, and Instagram to share your work and attract new followers.
Second, create high-quality images of your work. When potential customers are browsing online, they should be able to get a clear idea of what your art looks like. Use good lighting and take close-up shots so that viewers can see the details in your work.
Finally, pricing is always important when selling any kind of product. When setting prices for your digital art, consider the time and effort you put into creating each piece. You should also consider the size and file format of the final product. For example, if you offer large format prints, you must ensure the digital image is large enough so the buyer can print a high-quality print that isn’t pixilated.
Here are some more tips to help you sell digital products online.
Make It Easy For Customers To Buy
When selling digital goods like online courses or art prints, it’s essential to make buying your customers as easy as possible. This means having a full-service eCommerce platform with a shopping cart and checkout process.
It’s also important to provide clear instructions on downloading their purchased files.
Provide clear instructions on how potential customers will receive the digital download links and how to print the product on all your product pages.
Downloadable products are great to sell for passive income as long as the transaction is smooth for the customer.
Selling Digital Items On Etsy
Selling digital items on an Etsy shop is easy, the transaction fees are relatively inexpensive, and they provide marketing tools to help you build a following. If you are new to selling digital goods, Etsy is the best place to start.
All you have to do is upload your digital file to an Etsy listing and add the required details, and Etsy will deliver the digital file to buyers after purchasing it.
You can also deliver the digital file yourself if you don’t want to pay Etsy’s transaction fee.
To help customers find your digital files, be sure to add them into categories and use relevant keywords in product descriptions, titles, and tags.
Offer Multiple File Formats
When selling digital downloads, it’s important to offer multiple file formats. A variety of file formats will ensure that everyone who wants to purchase your product can do so.
You should offer files in PDF, JPEG, and TIFF formats. You should submit a vector graphic or illustration in AI, EPS, and SVG formats if you have a vector graphic or illustration.
To sell a font file, you must ensure that the fonts work on both Mac and Windows computers. You can offer files in OTF (OpenType) format for Macs and TTF (TrueType) format for PCs.
Give Them A Freebie
It’s always a good idea to offer your customers something for free. Free downloads will get them in the door, and once they’ve tried out your products, they’ll probably want to buy more.
You can provide a link on social media or include one at the bottom of all your landing pages that offers a free PDF download. This will entice customers to buy from you because they’ll know what you’re selling is worth their money.
When a customer downloads the free product, it can also be an opportunity for you to capture email addresses to promote other products or services in the future.
Building an email list is an important part of selling digital downloads. Make sure you get permission to add their email to your list.
Email Marketing
Email marketing is a great way to keep in touch with your customers and tell them about new products, sales, or discounts.
You can send them automated messages that pique their interest in your products when you have their email address.
You can also offer exclusive deals and discount codes to people subscribed to your email list.
Make It Easy To Share On Social Media Platforms
When selling digital downloads, it’s important to make it easy for customers to share your products on social media platforms.
You can add buttons that link directly to different social media channels (Facebook, Twitter, and Pinterest) or provide links at the bottom of each product page with instructions on sharing the product.
Social media is a great way to reach more potential buyers. People sharing your products on their social media channels exposes them to a larger audience.
Their friends and family see that they like the products you sell and will be interested in what you offer.
FAQs About Selling Digital Downloads
Do digital downloads sell well on Etsy?
Yes, digital downloads are a popular item on Etsy. In fact, in 2016, digital downloads were the second most popular product sold on Etsy.
What file formats should I offer?
You should offer files in PDF, JPEG, and TIFF formats. You should submit a vector graphic or illustration in AI, EPS, and SVG formats if you have a vector graphic or illustration.
Can I resell Etsy digital products?
You can sell your digital goods repeatedly without doing more work. You may also re-use existing templates to create new items, which is a time-saver.
Is it worth selling Printables on Etsy?
Yes, it is worth selling printables on Etsy. The popularity of digital products is growing, and many buyers are looking to purchase them. Creating and selling digital products is very low compared to physical goods.
Why do digital downloads sell well?
Digital products are popular because they’re convenient for the buyer and easy to deliver. They can be delivered immediately, there’s no shipping cost involved, and you don’t have to worry about damaged or lost packages in transit.
How much does Etsy charge for a sale?
Etsy charges a flat $0.20 to list an item, regardless of its worth or what type of product you’re selling. You’ll pay a transaction fee of 5% for each sale you make.
How To Print Digital Downloads At Home
One of the great things about digital artwork is that it’s easy to print at home. All you need is a printer and some photo paper.
Here are a few tips for getting the best results:
First, make sure your printer is set up correctly. Check the settings to ensure the quality is “high” or “best.” This will help to prevent any pixelation or blurriness in the final print.
Next, choose the right type of photo paper. If you’re printing on a glossy surface, use glossy photo paper. Otherwise, you’ll likely see smudging or smears. If you’re printing on a matte surface, use matte photo paper.
Finally, pay attention to resolution. When working with digital files, it’s easy to forget that they need to be high-resolution to print well. Check the file size before printing; if it’s too small, the print will be grainy.
By following these simple tips, you’ll be able to create beautiful prints of your digital artwork at home.
Final Thoughts On Selling Digital Downloads
Selling digital downloads is a great way to make passive income.
Setting up an account is easy and relatively inexpensive if you sell your products on Etsy.
To help customers find your digital downloads, be sure they’re listed in categories and use relevant product descriptions, tags, and keywords.
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