You have heard me say a million times blogging is an important factor for building a successful online art business. Per Hubspot, 72% of marketers say relevant content creation was the most effective SEO tactic. In this article, I want to share with you 5 proven strategies to boost your artist blog traffic.
But what happens if no one reads your blog posts?
How are you going to sell the art you have listed for sale?
If you want to generate more traffic to your art blog and you do not know where to begin, this blog post will be a resource you will want to bookmark.
You may have already heard me talk about the importance of traffic generating strategies, but in this article, I will be going over them with more detail to help you boost traffic to your artist blog.
5 Proven Strategies to Boost Your Artist Blog Traffic
Here are five tactics I use to boost artist blog traffic:
- Evergreen Content
- Long-tail Keywords
- Create Viral Content
- Email Marketing
- Guest Posting
Evergreen posts are a proven strategy for increasing organic blog traffic.
The Balance describes Evergreen Content as:
“Evergreen Content is content that is always relevant – much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is necessary in order to be found online search engines.”
In his article, he explains in full detail about creating timeless or evergreen content and the results that will be generated.
Chris summarizes the article:
“So far, this experiment has proved that investing time in creating content that is updated regularly can bring excellent results. In 2013, the page attracts between 6,000 and 9,000 visits a month, 22% of which return to the page time and again.”
It will be well worth your time creating a post that will generate up to 9,000 visitors a month.
The good thing about writing blog posts is you can revise as many times as you wish. This will allow you to continue to add text to the post and revise it to keep the content up-to-date.
As you can see, evergreen content can generate a ton of content to your blog. The question is how do you write evergreen content?
You will not be able to generate a significant amount of traffic to your artist blog by only posting art you have for sale.
Of course, you will want to produce articles that showcase your artwork, but you will need more.
What are you an expert in?
What comes easy to you but is difficult to others?
What can you share to help people solve a problem?
You will need to take some time and decide what you would like to focus on that can relate to your art.
Maybe you are an expert in decorating homes and home decor.
There will be a ton of evergreen you could write that would help people learn how to decorate their home. Within those articles, you could plug your artwork.
Maybe you specialize in painting animals.
You could generate a lot of articles for all the animal lovers in the world. Again, it would be easy for you to talk about your work within the articles you write.
Take some time and think about what you have a passion for and how you can help others.
John Deere is a great example of writing evergreen content.
The Furrow started in 1895 when the company was under the direction of John Deere’s son Charles. He understood how important it was to provide an accurate unbiased source of information for farmers.
If you go back the entire history of the magazine you would be lucky to see the name John Deere more than twenty times.
The company knew that farmers needed valuable information that would help them solve their problems.
John Deere became an expert in their field because of the quality of content they provided not by marketing their name.
The efforts they put into writing evergreen content has made them a household name for over one hundred years.
Write for Beginners
“How to” articles work well for evergreen content. Most people look for tips on things they do not know about.
Everyone is a beginner when they learn a new skill. Writing about the steps you have learned to get to where you are today, will be helpful for people just starting out.
This type of content will build authority for your artist blog and will be searchable for as long as there are people trying to learn what you covered.
Let’s look at some evergreen content.
I typed into search “What colors work best for small rooms?”
Here are the top three search results.
Number one on the list was published on April 24, 2008. I am writing this post on March 3, 2017.
The article is just shy of nine years old and they are still number one in the search.
The author of that post probably never imagined how much traffic that post would generate.
Moz did a study on how many clicks posts get on page one and so on.
You can see by the image courtesy of Moz, links that are ranked number one get a significant amount more traffic than the other posts. In fact, it receives over 50% more clicks than the post ranking number two.
Let’s look a bit deeper into the number one ranking for “What are the Best Colors for Small Rooms?”
The top ranked post is a slideshow.
Many people get confused about evergreen content. They think it must be a short novel.
This post tells us, it is all about the quality of information, not how many words.
This example shows us posts that rank higher are the posts with the best content.
You can see with this example, it is all about the quality of the information. The writer did not need to add fluff to increase the word count.
The author provided a beautiful slide show with helpful tips. That is evergreen content. The information will not be outdated and will help many people solve a problem they have.
There are some studies that show posts with more text will receive more shares and rank higher in search results.
This image courtesy of SerpIQ tells us that posts with over 2,400 words rank in the top two of search results.
Providing quality content that provides a detailed solution is the key for writing evergreen content that will resonate with your audience.
Many bloggers feel that evergreen content must appeal to a larger audience.
That is not the case. Think about how you search online. If you have a problem, you will type in the specific problem you have.
If you wanted to learn the best way to clean your oil painting brushes, what link would you click on?
More than likely you would click om the link that says How to clean oil painting brushes.
It wouldn’t make sense to click on the link that is for acrylic brushes, and the link that says cleaning artist brushes is too broad.
Narrowing down your topic as much as possible will make your posts more beneficial.
Support your Thoughts
One way to show authority is by showing other people’s views on the topic you are covering.
The references you provide can complement or contradict your view. Both types of references will do well if they are complimenting the point you are trying to make with your post.
This post, for example, provides references to key points I am trying to make.
You will trust my opinion more if I provide examples and other experts views, over me just pointing out what I think.
When you’re using views or statistics to support your thoughts, make sure they are relevant.
Statistics will change over time. Update older posts with the new statistics. Doing this will make your content even more relevant.
Think of Wikipedia. The posts are being revised constantly. That is why if you search for Abraham Lincoln, for example, you will find Wikipedia’s article ranking number one.
The article started with just a few thousand words and now has over ten thousand words. The amount of detail that has been added to the post is what makes it rank number one in the search.
If someone would like to learn about Abraham Lincoln, they would visit Wikipedia’s post first.
Easy to Read
The last thing I would like to go over is having your post easy to read.
Many people search for content throughout the day when they have a few extra moments. They could be in line at the grocery store or wait for their child to finish their after-school activity.
The other thing you will want to consider when you are writing evergreen content, is most people are reading content from their mobile devices.
- Use easy to understand words.
- Make your content scan-able.
- Keep your sentences short.
- Keep the paragraphs short.
- Use bold text to highlight key points
- Use bullet points
- Use numbers
- Break text up with images
A well-designed keyword strategy will help you boost traffic to your artist blog.
Online businesses have learned the importance of using long-tail keywords for driving major traffic to their sites.
It will be easier for you to boost your artist blog traffic and dominate Google with the use of long-tail keywords.
What is a long-tail keyword?
“A keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.”
Search Engine Journal study shows that 78% of visitors from organic search and head terms drove 22% of visitors.
How do you identify long-tail keywords that will generate traffic to your blog posts?
You need to research and create quality content containing long-tail keywords.
Here are three tools I use to research for long-tail keywords:
- Google Keyword Planner
- Google Autosuggest
Google Keyword Planner
Type in the long-tailed keywords you want to rank for into the Google Keyword Planner.
A list of related keyword phrases will appear that you can use for your posts.
Google’s Keyword Planner will also show you the average monthly searches for the specified keywords as well as how high the competition is.
It will be more difficult for you to rank high for keywords with high competition. You will see better results at first if you focused on keywords with lower competition.
Start typing in the primary keywords you want to rank high for in SERPs (Search Engine Results Page) into Google’s search.
Google’s will give you suggestions in autosuggest.
Here is an example for “How to clean oil paint brushes.”
Top queries for this niche are:
- How to clean oil painting
- How to clean oil based paint
- How to clean oil diffuser
- How to clean oil brushes
What can you do with this information?
Write a detailed post about the query that fits your brand.
Take some time to research the top three results and do some reverse engendering.
Ask these questions:
- Why is this post ranking number 1?
- How can I provide more value to the post?
- How can I provide a better experience?
If you want to rank number 1 for the long-tail keywords you are focusing on, you must write a better post than the one that is already ranking at the top.
SEOBook is another free tool like Google’s Keyword Planner. Just type in the keywords you would like to rank for and SEOBook will give you a list of suggestions.
The next step to take after deciding what keywords you will be focusing on is to write a rich, detailed, interesting, valuable post with at least 1,500 words that are optimized for the target keywords you are focusing on.
Don’t forget to include images and links to authority sites that back up your thoughts.
Create Viral Content
Everyone who writes blog posts wants it to go viral.
Why wouldn’t they?
Content that goes viral reaches millions of people.
Wouldn’t you like to have millions of people reading your post?
Millions of people will learn about you and your art. The chance of you selling your art will increase drastically.
Creating viral content is very difficult to do and you might never see it happen, but why not try?
The time spent on trying to create viral content will only help your business.
Even if your posts never go viral, you are forcing yourself to create the best content you can create.
Here are three common strategies I found when I was researching sites that successfully create viral content.
The first thing you will want to focus on is writing great titles. Only two out of 10 people read the content after reading the title. You can increase these odds by writing a title that makes people want to click on the link.
The next step is to provide interesting, valuable content that supports the title.
There is nothing more frustrating to a reader than providing content that has nothing to do with the title.
Studies have shown that posts with over 2,400 words rank in the top three of Google’s search and posts that are over 3,000 words are shared more on social media.
BuzzSumo analyzed 100 million articles and found content from 3000 – 10000 words were shared more on social media platforms.
Image Courtesy OKDork by Noah Kagan BuzzSumo
3,000 words might seem like a lot of words, but if you are very detailed with your topic, you will notice writing over 3,000 words is not that difficult to do.
The last tip I would like to go over is to know what topics to write about.
The best way to write viral content is to learn what your audience interests are.
The easiest way to find out is to ask or provide a survey.
There are also tools available like BuzzSumo and Google Trends that will show you what is being shared and trending.
Take some time to read the comments from blog posts and social media. You can learn a lot from reading what people are saying.
So far, I have talked about Evergreen Content, Long-tail Keywords and Create Viral Content. Now I would like to go over email marketing.
One of the best ways to boost your artist blog traffic is to send a newsletter to your email group.
People have joined your email list because they enjoy what your art and content.
Your email list will be the number one source of qualified traffic.
Not only will your list want to read your posts but they will also be the people more willing to purchase from you. They have already built a relationship with you and trust you, that is why they gave you their personal email address.
Ok, now that you know that an email list will help you to drive traffic to your blog and land more sales, how do you build your email list?
It all boils down to what your site offers.
People will not sign up for your email list if you only provide articles promoting your art for sale.
People do not like to be sold to.
You need to give them more than just a sales pitch.
Create consistent content that is interesting and provides a solution to your reader’s problems.
The next step is to make it easy for your readers to sign up for your newsletter.
Strategically place email opt-in forms throughout your site.
No matter how great your content is, people will take the time to search for a way to give you their Email.
Make it easy for them.
Traffic will be slow when you first start your artist blog.
Promoting your posts will help you get noticed, build brand awareness and boost your artist blog traffic.
Besides posting your links on your social media sites, you might want to consider guest posting.
Writing articles for sites that already have traffic is a great way for you to generate traffic to your blog.
Most sites you write for will not pay you for your content, but they will provide a bio and a link to your site.
When people read your article, they will notice your bio and if they enjoyed what you posted they will click on your link to learn more about you.
How to Find Sites to Write For
First, you will want to identify your niche.
The next step is to go to Google’s search and type in:
- Target keywords + write for us
- Target keywords + Guest Post Guidelines
A list of places for you to write will appear.
Take some time to research the site before you start to write for them. Make sure your content will resonate well with their audience.
All the tips I have talked about have been proving to boost your artist blog traffic.
These tips are used by the most successful bloggers.
More important, you will not see results if you are not consistent. Strategies will not work if you try it once and forget about it.
You will not see results overnight but if you are consistent and work hard you will attract new visitors to your site that will help to increase your art sale.
You might also be interested in:
- Art Marketing
- How Content Marketing Can Benefit Your Art Business – Infographic
- Effective Writing Tip – Keep it Simple – Online Art Marketing
- How to Write a Content Marketing Plan That Increases Art Sales
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