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Now that you have a new artist website, it is time to think about how you will get people to visit your site. In this post, you will discover 5 easy tips that will drive traffic to your artist website so you can start selling your artwork today.
Original Pastel Painting by Dave Nevue
By the end of this post, you will know…
- Tips that drive traffic to art websites
- Consistent Blogging
- Add Website URL To Art
- Add Website URL To Email Signature
- Add Website URL To Social Media Posts
- Add Website URL To Voice Mail Message
5 Easy Tips That Will Drive Traffic To Your Artist Website
Launching an artist’s website is a very exciting time for any artist and is a new chapter in an artist’s journey.
The opportunity for selling art to people around the world is no longer a dream, it is a reality.
Owning an artist’s website gives you a sense of pride and has you looking back at all the work you have done over the years to get to where you are today.
The possibilities for your art business are endless.
In time your excitement starts to decline when you realize no one is visiting your site.
Launching an artist’s website is just the beginning.
An artist’s website is just a place where people can view your artwork and make a purchase.
A website alone will not drive people to your art listings.
You will have to put in the hard work to drive your target audience to your art listings.
To become successful selling your art online you will have to master how to drive traffic to your site and this will be an ongoing task.
Tips That Drive Traffic To Art Websites
There are many different ways you can drive traffic to your artist website and they should all be part of your art marketing plan.
But today I would like to focus on the basics.
If you can master the basics outlined below everything else you do will produce better results.
Mastering the basics is how to market your art online and build a successful online art business.
Below are five strategies you should start implementing so you can watch your traffic increase and your bank account grow.
Consistent Blogging
You have heard me say this before, “Your art blog is the fuel that drives traffic to your artist website.”
Search engines refer to sites based on the type of content they deliver and how often they publish new content.
If you want people to find you in Google’s search results you better start writing content on a regular schedule or you will be lost with all of the other artist’s websites that publish blog posts here and there.
You will also have to write fresh, new and inspiring content if you expect your readers to frequently visit your site.
The reality is that people will stop going to your site if they are not seeing anything new.
Add Website URL To Art
This tip worked like a charm for me.
When I started my first artist website over fifteen years ago I decided to put a label on the back of each piece of art with my business name and website URL.
In the beginning, most of my sales were generated from eBay.
When my buyers received their art they received a coupon code for the next purchase from my new website along with my website address on the back of the art.
That strategy boosted my website traffic quicker than I could have ever imagined.
In less than 6 months I was able to shut down my eBay account and focus on my website.
Add Website URL To Email Signature
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Including your website URL is another easy way to build brand awareness.
People reading your personal email might not click on your link every time you send an email but you are constantly reminding them that you have a website.
Brand awareness is accomplished when people think about you on a daily basis.
Add Website URL To Social Media Posts
Developing a social media marketing strategy is a great way for you to build an online presence.
But what do you do after you have built a following on your social media sites?
One of your goals should be to drive traffic to your artist website so you can land a sale.
It is one thing to build a social media following, it is another thing to have your following visit your website.
An easy way to increase referral traffic from social media is by including a link to each post.
The link you provide should relate to the post you are publishing.
For example, if you wrote a blog post about “How to purchase frames”, the link you include in the social media post should direct the reader to the blog post not the homepage of your site.
If you are just posting a generic social media post, your homepage URL will work fine.
Add Website URL To Voice Mail Message
The last tip I would like to share with you is to add your website’s name to your voicemail.
Your goal is to have people remember your business on a daily basis. Anyone who calls you and reaches your voicemail will be reminded of your art business.
Conclusion:
Generating website traffic will be an ongoing job you will be working on.
These 5 tips are easy to implement and produce real results.
Start working on today and start watching your website traffic grow.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
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Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
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