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How To Drive Traffic To Artist Websites
Are you having a difficult time driving traffic to your artist website and art blog?
Do you want to know how to get people to your website?
Artist websites that are selling a lot of artwork are receiving a large amount of traffic every week.
After you have listed your artwork on your online art gallery, your main objective is to promote your post on several different platforms to drive traffic to your artwork.
There are many different strategies that you will want to become familiar with that pertains to increasing your artist website’s traffic but today I will share with you 5 easy social media strategies that drive traffic to artist websites you can start using today.
5 Easy Social Media Strategies That Drive Traffic To Artist Websites
How many times have you scrolled past posts in your Facebook newsfeed?
How many Pinterest pins have you repinned but never read?
There is not enough time in the day for us to stop what we are doing to read every post or watch every video that catches our attention.
If you are lucky enough, you will see a post several times during the week to have an opportunity to click on it when you have a few extra minutes to enjoy it.
Your audience is as busy as you are, and they will also need to see your posts several times before they have a chance to read it.
Studies have shown that a person has to hear or see a message seven times before taking action.
This number might even be higher now due to social media.
Many artists feel that they are a nuisance when they repost content on the same social media site.
Rep[osting content is not annoying your followers.
Your audience will appreciate you reposting your posts, so when they have a free moment, they can click on the link and enjoy what you have to say.
Below are some simple strategies that I use to promote my content repeatedly on my social media accounts.
Promote Your New Artist Articles More Than Once
I hope that you are sharing your new artist blog posts on all of your social media accounts.
If you are not, please do so, this will help your posts gain traffic while you are waiting for it to rank in Google’s search results.
Once you are sharing your new content on your social media accounts, you will want to develop a plan to promote the same blog posts more than once.
Why should you promote the same post to your audience on your social media sites?
Let’s use Facebook as an example.
If you are lucky, your posts from your Facebook Artist Business account will reach shy of 3% of your followers.
Let’s do the math. If you have 1,000 Facebook followers, under 30 people will see your post in their news feed.
You still have 970 other people to reach with your new content.
The numbers might sound discouraging, but it is just facts.
The bottom line is that if you would like to reach more people on your social media accounts, you will have to share your posts several times.
Here is the schedule I use to promote my new content:
- The day it was published – AM
- Next day – PM
- One week – Afternoon
- One month – AM
This schedule works best for my audience. You will want to keep an eye on your analytics to see what works best for your audience.
Promote Older Art Blog Posts
Do you write seasonal content like holiday craft posts or evergreen content like “How To Frame Your New Painting?“
A reader might have enjoyed your post last holiday season and would like to revisit it this holiday, or maybe a person is purchasing your art for a gift and would like to print you’re framing tips.
Don’t forget that you will be growing your audience every year, so those people have never seen your older posts.
Some of the best traffic comes from posts I wrote 2-3 years ago.
Below are a few of my most popular posts:
- Art That Sells – What Artists Need to Know
- How to Write an Artist Statement That Sells Art
- How to Price Art – Ultimate Art Pricing Guide
The three posts above have received over 60,000 repins combined, and the number continues to grow every day.
You might have heard me say that I use Tailwind to schedule all of my Pinterest pins in the past.
Now that I use Tailwind as a Pinterest scheduler, I spend less than 30 minutes a week scheduling pins for the entire week.
Tailwind has a new Smartloop feature that makes it easy for you to repin content all year long.
- How To Sell Paintings With Tailwind Series
- Tailwind SmartLoop Helps To Drive More Traffic To Your Artist Blog
Promoting your older posts will help you to build a broader audience.
Create a schedule for promoting older posts to all of your social media accounts.
Promote Your Other Social Media Accounts
Ask your followers to join you on your other social media sites.
For example, on Facebook, promote your Twitter, YouTube, Instagram, and Pinterest accounts.
Explain to them what to expect if they join you on another platform.
For example, if you are promoting your Twitter channel, you can explain that they will see what is going on with your art business, including events and exclusive sales.
The key to this work is to offer something different on each platform.
There would be no reason for someone to follow you on all of your social media pages if they see the same content.
Choose One Social Media Platform to Focus On
Include A Link To Your Posts
Every post that you publish (except Instagram) should include a link to a page you want your audience to visit.
If you are promoting a blog post, write a small paragraph explaining what the post is about then, at the end, include “To Read Full Post Visit” with a link to the post you are promoting.
Include an image that relates to the post to catch your audience’s attention while they are scrolling down their news feed.
If you share an image of your artwork, include a link to the artwork’s landing page or your online art gallery.
Your objective for having a social media business account is to connect with your audience and drive them to your artist website and art blog.
Remind your followers about the sales that you are offering.
Keep in mind that people are very busy and might see your sale at a time that is not convenient for them to make a purchase, and more often than not, they will forget about your sale when they have the time to sit down and relax.
Post friendly reminders at different times throughout the day to try to catch them at the best time.
Final Thoughts On How To Drive Traffic To Artist Websites:
It takes time to build an artist blog that will drive thousands of people to your art listings.
While you are waiting for your posts to rank, you can increase the views by promoting them on your social media accounts.
The tips outlined above are easy to implement.
Develop a weekly plan and write it down on your calendar to not forget any crucial steps.
Always remember to stay patient.
Building an art marketing plan that produces real results takes time, and trial and error.
Just because you are selling art on an art website does not been that people know your site exists.
You have to write about art in your blog posts and promote art online via free tools.
Once you get your target audience to visit your site, you will want to hook them to join your email list.
Now that you know how to get more hits on your website, it is time to take action.
5 Easy Social Media Strategies That Drive Traffic To Artist Websites Overview:
- Promote Your New Artist Articles More Than Once
- Promote Older Art Blog Posts
- Promote Your Other Social Media Accounts
- Include A Link To Your Posts
- Promote Sales
Would you like to learn how to build a blog that generated over $15,000 a month?
Debbie Gartner explains exactly how she created a blog that makes her six figures a year.
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