Do you feel like it is impossible to get traffic to your art blog? Find out if you are making the same 5 colossal mistakes artists make on their art blog.
Mistakes Artists Make on Their Art Blog
People learn from trying something new and learning from their mistakes.
If you are afraid of trying something new, you will never learn a new skill.
Also, not being open minded to learn from our mistakes will prevent us from growing.
Not taking the time to research will waste time in the long run.
If you want to sell art online, you need to be willing to try new ideas, learn from your mistakes and spend time researching.
If you lack in any of these areas will be slowing down the growth of your online art business.
Building a Presence Online
It takes some time to be noticed online. To put it in perspective there are over 1 billion active users on Facebook.
Millions of blog posts are published daily.
How can you stand out of the crowd?
A quick way to start separating yourself from other artists online is by learning from their mistakes.
There are so many artists trying to make a presence online that will never be noticed. They will be lost in the crowd.
Why do some artists struggle to make an online presence?
The main reasons artists fail online is because they are unwilling to research, they are afraid to try new things, they keep repeating the same mistakes and they give up too soon.
You are not reinventing the wheel. Learn what works and what doesn’t work.
There is no simple solution or magic wand. You have a unique art style and you will attract a unique audience. Be willing to try new ideas.
Stop repeating the same mistakes. Know what is working and what is not working for your business. Track down your statistics. Develop monthly plans that discard strategies that are not producing results.
Do not give up. Never give up. I can promise that you will fail if you give up.
Be patient. Making an online presence takes time. You will be one step closer to living your dreams every day you work on growing your online art business.
Why Artists Start a Blog
Before I go into some colossal mistakes artists make on their blog, I would like to review why you should have a blog.
The main reason is your art blog will be the main fuel for generating traffic to your website.
People will not just find you online because you uploaded a new painting on your website.
People will not stop what they are doing to go to your Etsy listing after you hit publish.
You will need to go and find the people who will be interested in what you offer and drive them back to your online art gallery.
Providing pillar content will encourage people to visit your site and art listings.
To sum it up, if you want to sell art online, you will need to market and promote yourself. This is done by creating a ton of content for your artist blog and sharing it on multiple platforms.
Other Benefits of Owning a Blog
Not only will your blog drive quality traffic to your art postings, but you will have many options available to earn extra money.
Ways you can make money from your art blog:
- Sell original art
- Sell prints of your art
- Sell prints of your art on merchandise
- Google Adsense
- Affiliate marketing
- Monetize YouTube videos
- Offer services
These are just a few ways you can generate extra income from your art blog.
Instead of waiting for an original piece of art to sell, you can supplement your income from your passion, being an artist.
Avoid These Mistakes Artists Make on Their Art Blog
Now that you know the benefits of blogging, let’s talk about some mistakes many bloggers are doing that is preventing them from being noticed.
There are many factors that will affect the outcome of your blog. But I would like to go over some crucial areas you can start working on today.
You will see more growth by having a strong foundation rather than trying all the new hacks that are popping up daily.
Here are the five areas many artists are overlooking with their art blog:
- To Broad
- Not Consistent
- Writing Weak Content
- SEO Optimization
I have seen this time and time again. Many artists start a blog and they start writing about a topic that is highly competitive. It is very difficult to rank high in search engines if you are targeting a broad niche.
The majority of traffic you will be receiving after your blog is established will come from search engines.
You will also receive traffic from social networks and referrals, but most of your traffic will be from people using search engines like Google and Bing.
I will be talking more about keywords later in this post but for now, I would like to talk about the importance of defining your niche.
Take some time to decide on a specific niche you would like to target. The more specific the better.
Here is an example of a broad niche:
I typed into Google’s search “Horse Paintings.”
There are about 174,000,000 results about horse paintings.
The odds of having posts about horse painting rank high in search where people will find you are slim.
To understand the competition for ranking high in Google’s search, I went to Google’s Keyword Planner and typed in “horse paintings.”
The average monthly searches are between 10K and 100K. The competition is high.
That tells us it would be very difficult to rank on Google’s first page.
Why would you need to rank on the first page in search results?
Most people never click on to page two when they are searching for.
When was the last time you went to page two, three or even four when you are looking for information?
Most people will click on the first three results. After that, the click-through rates decreases drastically.
Let’s see if we can narrow down the niche.
I typed in the phrase, “Clydesdale horse paintings” in Googles search and Google’s Keyword Planner.
There are only 452,000 results in search and the competition is medium.
You will have a better chance to rank higher with targeting “Clydesdale horse paintings” than you will with targeting “horse paintings.”
Take some time and plan for your blog. Think of your long-term goals.
What area would you like to be known as an expert in?
What would drive your target audience to your blog?
What niche would produce more sales?
Another area many artists struggle with is being consistent.
How many times have you put something on the backburner just because you do not like doing it?
We are all humans and it is in our nature to do things that please us and postpone things we do not like to do.
Do you like to blog or write?
If you do, you are not like many artists.
In fact, I know very few artists that enjoy writing.
If you would have asked me a few years ago if I would spend time writing every day, I would have laughed and said there is no way.
What changed me?
What motivated to write every day?
Operating an online art business motivated me.
I knew that if I wanted to succeed I would need to create a ton of content to be found.
In the beginning, I struggled.
It was very difficult for me, but I forced myself to write every day. Now I can honestly say that I enjoy it.
When you start to see results, you will learn to enjoy it as well.
Digital marketing is a different beast than it was ten or fifteen years ago.
I didn’t have to blog when I first started selling art online.
There was not as much competition and Google’s algorithm was different.
Businesses of all sizes know that if they want to have a successful business they will have to incorporate a content marketing strategy into their marketing plan.
It is safe to say there are thousands of artists just like you trying to sell art online.
Who will sell more?
The artists that have worked hard and made an online presence.
How did they do that?
They are where they are not because of the style of art they create, but by their drive to market their work.
They post more content than other artists.
They are consistent on when they post and the topics they cover.
They strive to make every post better than the previous one.
To boil it down, they are consistent.
Writing Weak Content
Now that you know how important it is to write content on a regular basis, let’s talk about the quality of content you will be providing.
I am going to be blunt. You will not attract or keep an audience if you write garbage.
Think about it. When you go online to find information, what do you expect?
You expect Google to provide you with the best content that is out there.
That is what Google strives to do. They want to you to have a pleasant experience. They do not want to have you spend thirty minutes trying to find a solution to your problem.
You would become frustrated if every article you clicked on did not give you the information you were looking for.
The same goes for your readers.
If you want to attract people who will be interested in buying your art, provide them with great content.
Your audience might not purchase at first. But in time you will build their trust and they think of you as an expert in your field.
Not only will you have a better chance of selling to them but they will also become you biggest advocates.
Bottom line, take pride in your writing, just like you do with your art.
Another problem I see with art blogs is that they do not focus on keywords.
Your target keywords will be what your specific niche is.
Using the example we talked about earlier, your keywords would be “Clydesdale Horse Paintings.”
If your specialty is painting Clydesdales, you will want to focus on creating content that relates to Clydesdales.
You do not only have to write about Clydesdale horse paintings. In fact, you will want to write anything that is associated to Clydesdales.
Why would you want to write about Clydesdales and not just about your paintings?
That is a great question.
By writing about Clydesdales you will be attracting an audience that has a passion for Clydesdales.
They will be the people who will be more willing to purchase your art.
For more information on keywords read, Keywords 101 – Generate Traffic to Your Art Gallery.
Another mistake I see with art blogs, is they are not optimized for SEO (Search Engine Optimization.)
SEO helps you to communicate to Google. Think of Gooogle as having its own special language.
Optimizing your site for SEO allows Google to know what your site is all about.
The more Google knows about your site the easier it will be for Google to refer your site and content to the right audience.
Like I said earlier, Google wants to provide the best content for its users.
You will need to do some learning about SEO but the basics are very easy to understand.
For more information on SEO read:
These two articles will help you to understand the basics of SEO and will show you how to start optimizing your site and posts.
Wouldn’t it be disappointing if you spent all this time creating great content but you didn’t rank in the search engines?
Take some time now to learn about SEO. You will be happy you did.
Don’t make the same mistakes artists make on their art blog.
Learn from their mistakes.
Start working on these areas:
- Specific Niche
- Be Consistent
- Writing Great Content
- Optimize Keywords
- SEO Optimization
If you can perfect these areas, you will start to separate yourself from the crowd.
You might also be interested in:
- Art Marketing Resource
- How You Can Make Money Being an Artist
- Build Traffic with List Posts
- 7 Tips to More Productive Blogging
- Art Marketing Basics: Get To Know Your Audience
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Graphite Art by Dave Nevue Purchase Prints