Do you want to enhance your Instagram posts? Are you looking to build your Instagram following? In this article, you will discover 5 apps for your Instagram art marketing strategy, and some helpful tips that will help you to build your audience.
5 Apps for Your Instagram Art Marketing Strategy
Pictures are worth a thousand words, and Instagram is the new blank canvas.
It takes you hours, weeks or even months to finish the perfect painting.
The projects take so long for you to finish, you can’t even remember when you started.
The time finally comes to add your signature and call it a day. You are finished. Your latest masterpiece is drying.
Stepping back, you feel a sense of pride, this is your best painting ever.
You feel this sense of excitement to share your story to the world.
You grab your smartphone click on your favorite app and start taking photos. The time has come to share with your Instagram followers your newest creation.
5 Apps you Must Try
How many apps have you tried and felt a little disappointed with what they offer?
I often find myself saying, “This is a good app but I wish it had….”
Do you find yourself saying the same thing?
Are you looking for an app to help you save time with your Instagram marketing?
Are you looking for an app that will have your images jump off the screen?
I have come across these 5 apps that might be what you are looking for.
Are you looking for an app that is easy to use but takes great photos?
The VSCO Cam might be exactly what you are looking for. Many artists and photographers are using this app for their social media marketing strategy.
VSCO is an easy-to-use, high-quality camera that allows you to adjust the focus, clarity, and brightness. There are not a lot of bells and whistles with this app but you can expect high-quality images every time. There are adjustable fiters available to enhance your image even more.
VSCO Cam is free for iOS and Android.
Are you looking to add filters to your image but the apps you are using are limited?
Priime might be exactly what you are looking for. Top photographers from around the world helped to create and test the filters available for this app.
Save time by using the filter recommendations Priime gives after taking a photo.
Give Priime a try, it is free for iOS
Would you like to be able to share a collage within one Instagram post?
Think of all the possibilities you will have. You can take your social media marketing to a new level.
With Pic Collage you can:
- Show a collage of your latest creations.
- Provide an art-in-progress collage.
- Round up the year with images of everything you created in one collage.
Pic Collage also offers 80 backgrounds, 60 templates, and over 1,000 stickers.
It is no wonder over 100 million people are using this app.
You get all of this for free on iOS and Android.
4. A Color Story
Do you want to have the colors of your paintings pop off the screen like they do in real life?
You might enjoy what this new Apple app can do for you.
A Color Story focuses on rich colors and bright whites. There are over 20 tools and 100 filters to choose from.
Give this app a try and expose the true beauty of your art.
A Color Story is free for iOS
The last app I wanted to share with you is for creating great videos.
Videos are becoming very popular on social media networks, including Instagram.
You can now tell your story and market your art brand on Instagram with videos.
Cinefy allows you to take great videos, edit, clip, and add music right from your smartphone.
Taking great videos has never been easier.
Cinefy is free for iOS.
I hope you enjoy trying these apps.
The best thing about them is that they are free. You do not have to waste any money trying them.
What are some of your favorite apps?
Share them with us in the comment section.
How to Get Your Art Noticed on Instagram
Now that you have all the tools you need to create perfect images, it is time to work on getting your art noticed on Instagram.
In time Instagram might be one of your favorite social media networks to market on.
You do not have to spend extra time creating content to get your message across. All you have to do is share beautiful photos of your artwork.
Build your Following on Instagram
Building an online presence takes a lot of hard work.
It takes more than just uploading images.
You need to have a plan.
Here are some Instagram marketing strategies you can start implementing today.
Most people visit Instagram with limited time. They will scroll through hundreds of images before one catches their eye.
Every image you post must be perfect and tell a story.
When you are done editing and adding filters to your images, ask yourself, “Would this image stop me from scrolling past it?”
If the answer is, “no” start over.
Do not tarnish your brand with amateur images. Strive for perfection. Do not post something you are not proud of.
People on Instagram are just like you. They want to be wowed. Give them your best.
Who Are You?
Every post that you publish should build your brand. Your goal for using social media to market your art is to build an online presence.
What would be the point of sharing images that do not let people know you are the artist?
Every image you post should represent you as an artist and your brand.
Instagram is a visual storytelling site. Enhance your images with a caption.
Give a brief description telling the story behind your art. This will encourage people to share, like and comment on your posts.
Don’t forget to include hashtags in the caption to help new people find you.
A great way to increase brand awareness is by including your website’s URL on every post.
People might not stop what they are doing to go and visit your site, but every time someone sees your post they will know it is from you.
In time people will also start to remember your URL.
There will be a time when they are surfing the net, they will remember your URL and visit your online art gallery.
Be creative when you add your URL. You do not want it to take away from your artwork.
When to Post
Huffington Post shared some results from a study that shows when the best time to post on Instagram is.
The results say:
“2 a.m. – 5 p.m. Eastern time get the best results…”
Engage with Artists
If you want to be noticed, you will need to take the time to notice others.
A social media site is a social media site. It doesn’t matter if it is primarily images, videos, or text. Social media are a place for people to be social.
Take some time during each week to find new artists and build a relationship with them.
Engage, like and share their posts. When other artists see that you support them, they will be more willing to support you and your art.
We are all artists trying to paint a better world.
Don’t Sell Your Art
One mistake I see many artists do on social media sites, is they try to sell, sell, and sell some more. People will get tired of that and unfollow you.
Provide a story with beautiful images of your work. Be patient and stay consistent with your postings.
In time, you will see your followers grow and your sales increase.
Link to Other Sites
Selling art is all about promoting.
If you want people to know you’re an artist, you need to promote yourself and your art.
If you want more traffic to your blog, you need to promote your posts.
If you want to build a larger following on your social media sites, you need to let people know where you are.
Link your Instagram to other sites including Facebook, your blog, your online art gallery, email signature and anywhere else you can think of.
The most important piece of advice I can share with you from my fifteen plus years of experience selling online is to be patient.
You will not see instant results.
The growth process is slow.
Most artists fail because they give up to early.
The only way to be successful is to keep trying and never stop.
Your job is to be consistent, stay true to your brand and create beautiful art. Within a couple of years, you will look back and say, “I did it!”
I hope that you enjoy the 5 apps for your Instagram art marketing strategy I have shared with you.
Don’t forget to share your favorite apps with us in the comment section.
To have success selling art online, you need to spend time marketing your art.
Start implementing the strategies above and start watching the number of followers you have increase.
You might also be interested in:
- 5 Colossal Mistakes Artists Make on Their Art Blog
- How to Write an Artist Statement That Sells Art
- How to Sell Art Online in 5 Easy Steps
- How to Price Art – Ultimate Art Pricing Guide
- 6 Content Marketing Strategy Basics Artists Must Know
Are you going to use Instagram as a part of your digital art marketing strategy?
You might be interested in reading these eBooks. They will help you make the most out of your Instagram marketing.
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures –
by Jason G. Miles (Amazon Affiliate Link)
Instagram: Instagram Marketing For Business – Learn How To Build A Brand, Get Followers And Increase Your Profits!
by Casey Mcbride (Amazon Affiliate Link)
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