Do you use these 4 effective ways to expand your online presence?
One major challenge that artists face is exposure. To sell art online, the art has to be seen.
With the internet, artists can showcase their artwork to people across the world. The internet is a very valuable tool for any artist.
With millions of people surfing the web every day, you want to make sure that you can optimize your exposure and draw the traffic to your website. After all, you cannot make money if nobody is visiting your website.
4 Effective Ways to Expand Your Online Presence
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
If you plan to establish an online presence, the first step is to design a website. Websites should be easy to navigate as well as easy to the eyes. Avoid using too many add-ons such as Flash, which will only make the downloading time longer and will drive customers from your site instead of to it.
You want people to notice your artwork. That should be the focus of your website.
There are a few different options when it comes to developing an online art gallery.
The first option is to use a company that provides ready to use templates for artists. These are known as Third-Party Websites. That means you pay to use their services. There are limits to what you will be able to do with a Third-Party website, so if you are interested in a particular look and feel I would recommend building a WordPress site.
FASO is one of many different Third-Party Websites dedicated to artists. I use Faso for my online art gallery and am very happy with their services and pricing.
I built this site using WordPress and Executive Theme (Affiliate Link) by Genesis for the Theme.
If you are interested in building a WordPress site visit, WordPress Resource to help you get familiar with the options you will have.
After you develop your website, you need to promote it, and there are several ways to do that.
One major challenge that artists face is exposure.Click To Tweet
Social Networking Sites
Use social networking sites to expand your online presence. There is no better way to get your name out there and known than to interact with others in your industry and potential customers.
You can do this by establishing a Facebook fan page that is free where you showcase your artwork and advice.
Invite your friends and family to become fans of your business page and in turn, they will help spread the word to their friends and family.
Make sure you post on a regular basis to keep your fans interested and you at the forefront of their minds.
If you are new to Facebook or never had a Facebook Business Page, I recommend reading:
How to Use Facebook to Grow Your Business by Andrea Vahl (Affiliate Link)
You need to understand the fundamentals of how Facebook works before you jump in. This eBook covers:
Why use Facebook for business
How to get signed up and what pitfalls to avoid
How to get seen in the News Feed
How often to post and what to post
Fan Page or Group and what the difference is
You will have your Facebook Business Page up in no time.
Pinterest is a great social media site for artists. Pinterest is different than most other social networks. It is a search engine. You will attract a large audience by developing a Pinterest marketing Plan.
Other social networking sites available include Twitter and specialized forums. Social media sites are meant to engage and interact with others. Do not always focus on your business. You want users to know what is new in your company, but you also want them to get an insight into you as a person. If you become personal buyers will feel comfortable purchasing your art.
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Keep all online presences clean and professional. It is okay to joke with others and form bonds; however, you are representing your company in these networks, and you are a reflection of your business. If you come across as rude or insulting, you will not likely be recommended by peers. Keep your correspondence and status updates clean and professional. Do not share too much of your personal life, either.
If you are an expert in your industry or even if you simply have a lot of knowledge and experience, put this to use for your company. Write articles geared toward customers or potential start-ups to expand your online presence. Publish an e-Book if you have enough information to share. This will also keep your company in good standing as you are being generous with your knowledge and sharing with others.
It is very easy to establish an online presence if you know where to look. Social networking is huge at the moment, especially with the Internet being a vast resource. Establishing an online presence means that you will be seen and so will your art. If you play your cards right, you can become one of the dominant presences in your particular niche.
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