Are you having a hard time being noticed online? In this post, I will share with you 4 effective ways to expand your online presence?
One major challenge that artists face is exposure. It is not easy to build an online presence. In fact, it will take a lot of work. But if you are willing to put in the time you will see great results.
4 Effective Ways to Expand Your Online Presence
Today, artists can showcase their artwork to people across the world. This was not possible not too long ago. Artists would have to rely on selling their art in galleries (if they were accepted), artist agents, resale dealers and craft shows.
Trying to make money in those days as an artist was very difficult. It seems like the people who benefited the most were the people selling the art not the people creating the art. How sad was that?
Today artists can make more money selling their art than ever before. This is the way it should be, the artist making most of the profits.
It easy for artists to start an art business online with little to no costs. But in order for you to sell art online, your art has to be seen.
With millions of people surfing the web every day, you want to make sure that you can optimize your exposure and drive traffic to your website. After all, you cannot make money if nobody is visiting your website.
Besides creating the art, your job will be to promote your art. Instead of relying on someone to tell your story, you will be able to do that. And you will be able to do that to thousands of people who are interested in your artistic style. You now have all of the power being an artist. You do not have to depend on anyone else.
You now have all of the power being an artist. You do not have to depend on anyone else.
You do not have to depend on anyone else.
You will make all of the profits. All you have to do is build an online presence.
If you plan to establish an online presence, the first step is to design a website. You need to have a place where people can see your art and have a way to buy it.
Websites should be easy to navigate as well as pleasing to the eyes.
- Too many add-ons such as Flash, which will only make the downloading time longer and will drive customers from your site instead of to it.
- Colors that will take away from your artwork. The colors of your website should complement your art not take away from it.
- Hard to read fonts. Make it easy to read with easy to read fonts. Yes, there are some nice fancy fonts available, but if it is hard for the reader to read, they will just click off your site. Your goal is to keep them interested in what you are saying so you can potentially land a sale.
- Non-Responsive themes. More people are shopping online with mobile devices. You want to have a responsive website. That means that your website will look great on any device.
According to Dave Chaffey, mobile digital media time in the US is now significantly higher at 51% compared to the desktop (42%). (2015)
This statistic tells online business owners that a responsive website is important for the success of the business.
I use and recommend StudioPress.com themes. (Affiliate Link)
All of their themes are responsive, SEO friendly and have extra security. If you are building an artist website with WordPress you might want to consider taking a look into StudioPress.com. I wish I did, in the beginning, I would have saved a lot of money on themes I am no longer using.
Other Online Art Gallery Options
You will have a few different options when it comes to developing an online art gallery if you are not ready to build your own yet.
The first option is to use a company that provides ready to use templates for artists. These are known as Third-Party Websites. That means you pay to use their services. There are limits to what you will be able to do with a Third-Party website, so if you are interested in a particular look and feel I would recommend building a WordPress site.
Popular Third-Part Sites for Artists
Etsy – Original art and art prints
UGallery – Original art and commissioned art
Faso – Original art
Vango Art – Original Art
Saatchi Art – Original art and art prints
Artfinder – Original art and limited edition prints
Fine Art America – Original art and art prints
Artplode – Original art and art prints
ArtPal – Original art and art prints
These are a few of the most popular third-party sites for artists. You might want to consider starting an Etsy shop if you are just starting out. It is free to open an Etsy shop and the listing and selling fees are very reasonable.
Starting an Etsy shop is easy with my How to Open An Etsy Shop video Tutorial. You can have your shop up and running with art listings in just minutes.One major challenge that artists face is exposure.Click To Tweet
Social Networking Sites
Use social networking sites to grow your audience. There is no better way to get your name out there and known than to interact with others artists and potential customers.
With so many different social media networks available, deciding on what one to use could be challenging.
Ultimately you want to focus on just a couple that gives you the best results. When I talk about results I am talking about ROI (Return on Investment). You want to spend time on sites that are making you the most money. Having more “likes” might be good for the ego but they will not pay the bills.
The problem is, when you are first starting, you do not know what site will work best for you. Trying different sites and assessing the outcome will be the only way to determine which ones will be your main focus and which ones you spend less time on.
To start you might want to consider starting with the top social media sites. These networks have the most traffic, so it is safe to say that some of your audience will be on them.
Building an online presence is not easy and takes a lot of work, but it can be done.Click To Tweet
Top Social Media Networks:
With over one billion active users you might want to start with Facebook.
You can easily showcase your art and build brand awareness on Facebook by creating a Facebook fan page.
If you are planning on selling your art on Facebook, you will need to have a Facebook Business Page. It is against Facebook’s policies to sell products on a personal page and you could have your page shut down.
These articles will help you to start and get the most from your Facebook Page.
- How to Create a Facebook Fan Page Step by Step
- Clickable Facebook Cover Photo Drives Traffic
- How to Use Facebook Insights To Reach Your Audience
- How to Sell Products on Facebook Selling Art Strategies
- 7 Facebook Marketing Tips Artist Need to Know
You might be interested in these eBooks if you are interested in learning how to use Facebook as a marketing tool.
Facebook Marketing: Strategies for Advertising, Business, Making Money and Making Passive Income by Noah Hope (Amazon Affiliate Link)
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) by Perry Marshall (Amazon Affiliate Link)
101 Facebook Marketing Tips and Strategies for Small Businesses by Lasse Rouhiainen (Amazon Affiliate Link)
There is some great information in all of these books.
Instagram is becoming more popular and marketers are starting to take advantage of the traffic Instagram is generating. You will need to develop a different art marketing strategy using Instagram. Instagram has limited text and you can not include links in the posts. Even though it is different, you can still build a large following using Instagram the right way.
Here are some articles that will help get you started.
- How to Sell Art on Instagram Best Strategies
- How to Add Multiple Images to Instagram Posts – Art Marketing
- 5 Apps for Your Instagram Art Marketing Strategy
- 2 Instagram Tools to Analyze Your Art Marketing Results
Are you interested in learning how to make the most out of your Instagram Marketing?
If you are, you will find these books very helpful.
Instagram Marketing: Learn how you can grow any Instagram page to 1 million followers in under 6 months (Build Your Brand, Social Media. Social Media Marketing) by Pamela Russell (Amazon Affiliate Link)
Pinterest is different from most other social networks because it is more like a search engine.
I have seen great result using Pinterest for my business. In fact, Pinterest drives more traffic to my site than any other social media network including Facebook.
Here are some articles that will help you get started with Pinterest.
- Create a Pinterest Business Account Step by Step
- How To Create a Pinterest Board
- Build a Following on Pinterest Basics
- How to Sell on Pinterest Tips for Artists
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network by Jason G. Miles (Amazon Affiliate Link)
Pinterest Marketing: An Hour a Day by Jennifer Evens Cario (Amazon Affiliate Link)
Social media networks are meant for people to engage and interact with others, not shop.
Do not make the same mistake many other artists are making by always focus on selling your products. Provide valuable information your followers will love and engage with and focus on building a following.
You want your followers to know what is new in your company, but you also want them to get to know you as a person. If you become personal you will build your buyers trust and they will feel comfortable purchasing your art.
If you want to sell art online, you need to have a plan that works, this includes marketing on social media sites the right way.
Keep all online presences clean and professional. It is okay to joke with others and form bonds; however, you are representing your company in these networks, and you are a reflection of your business. If you come across as rude or insulting, you will not likely be recommended by peers. Keep your correspondence and status updates clean and professional. Do not share too much of your personal life, either.
Everything that you do online that relates to your business should complement your mission and brand.
If you are an expert in your industry or even if you simply have a lot of knowledge and experience, put this to use for your company. Yes, selling your art is a business.
You have learned a lot about art throughout the years. You are an expert. Most artists feel uncomfortable saying that they have something of value to share with people. The truth is you do.
There are so many artists that would love to learn from you, just like you did by other artists.
Many people struggle with picking out the best accents for their home. You are an artist, you can teach them how to pick the best accents that would complement their home decor.
Here are some article about blogging you will not want to miss.
- Digital Content Marketing – What Artists Need to Know
- 5 Content Marketing Benefits for Artists
- 6 Content Marketing Strategy Basics Artists Must Know
- 6 Blogging Benefits You Can’t Ignore
Because blogging is so important and it has helped my business so much, I wrote an eBook that will help you make the most of your time blogging.
Blogging is for the long-term. The more you blog, the more traffic you will generate every year. You will not see instant results like you will on social media, but those are short-lived. A post you write today will generate traffic years from now.
Join all of the other artists taking the blogging challenge.
Grab your 28 Day Blogging Challenge for Visual Artists eBook today and start building your audience.
Publish an e-Book if you have enough information to share. This will also keep your company in good standing as you are being generous with your knowledge and sharing with others.
It is very easy to establish an online presence if you know where to look. Social networking is huge at the moment, especially with the Internet being a vast resource. Establishing an online presence means that you will be seen and so will your art. If you play your cards right, you can become one of the dominant presences in your particular niche.
I will be the first to tell you, building an online presence is not easy and takes a lot of work. I will also tell you that challenging work pays off. The people who work the hardest will be on top.
With over fifteen years of experience selling and marketing online, I have learned to stop spinning my wheels. What I mean is to only focus on what is working for you.
You will have to try different ideas to see what will give you the best results, but once you notice something working, hold on to it and do not let go.
Another thing I have learned is to stick with the basics and build a solid foundation.
Blogging works, do it.
Social media works, use it.
Everything you do should be to compliment your brand.
Everything you do online should drive traffic to your online art gallery where people can see your art and buy it.
You might also be interested in:
- How to Be More Productive Marketing Art Online
- How to Sell Art Prints Online and Make Money
- 10 Social Media Marketing Tips Every Artist Must Know
- How to Sell Art Online with Pinterest
- 10 Easy Selling Art Online Tips to Boost Sales
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
Graphite Art by Dave Nevue