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Are you becoming frustrated because your artist website is receiving no traffic? In this post, you will discover 4 effective ways to expand your online presence so you can start seeing your website traffic increase.
One major challenge that artists face selling artwork online is exposure.
It is not easy to build an online presence. In fact, it will take a lot of work.
But if you are willing to put in the time and learn how other artists and businesses are building an online presence you will see great results.
By the end of this post, you will know…
- How to expand your online presence with a website
- Best website options for online art galleries
- Social media marketing
- Importance of art blogs
Expand Your Online Presence
Today, artists can showcase their artwork to people from around the world. This was not possible not too long ago. Artists would have to rely on selling their art in galleries (if they were accepted), artist agents, resale dealers, and craft shows.
Trying to make money in those days as an artist was very difficult. It seems like the people who benefited the most were the people selling the art not the people creating the art.
Today artists can make more money selling their art than ever before. This is the way it should be, the artist making most of the profits, not art agencies.
It easy for artists to start an art business online with little to no costs. But in order for you to sell art online, your art has to be seen by art collectors searching for original art online.
With millions of people surfing the web every day, you want to make sure that you can optimize your exposure and drive traffic to your online art gallery. After all, you cannot make money if nobody is visiting your website.
Besides creating art, your job will also be promoting your art if you are interested in selling your art online.
Instead of relying on someone to tell your story, you will be able to do that yourself.
You have the opportunity to make all of the profits instead of sharing the profits with art agencies.
All you have to do is learn how to build an online presence.
Expand Your Online Presence With A Website
If you are hoping to expand your online presence, the first step is to build an artist website.
You want to have a place where people can see your art and have a way to buy it.
You can purchase hosting, a domain name and have a WordPress Site up in just a few minutes with BlueHost.
Art Websites should be easy to navigate as well as pleasing to the eyes.
When Designing Your Website Avoid Using:
- Too many add-ons such as Flash, which will only make the downloading time longer and will drive customers from your site instead of to it.
- Colors that will take away from your artwork. The colors of your website should complement your art not take away from it.
- Hard to read fonts. Make it easy to read with easy to read fonts. Yes, there are some nice fancy fonts available, but if it is hard for the reader to read, they will just click off your site. Your goal is to keep them interested in what you are saying so you can potentially land a sale.
- Non-Responsive themes. More people are shopping online with mobile devices. You want to have a responsive website. That means that your website will look great on any device.
According to Dave Chaffey, mobile digital media time in the US is now significantly higher at 51% compared to the desktop (42%). (2015)
This statistic tells online business owners that a responsive website is important for the success of the business.
I use and recommend StudioPress.com themes for my artist website.
StudioPress themes are responsive, SEO friendly and have extra security.
If you are building an artist website with WordPress you might want to consider taking a look into StudioPress.com. I wish I did, in the beginning, I would have saved a lot of money on themes I am no longer using.
Related WordPress Resources:
- How To Add WooCommerce WordPress Categories
- How To Install WooCommerce On A WordPress Artist Website
- Why Artist Websites Should Be Built On WordPress
- Social Warfare Review – The Ultimate Social Sharing WordPress Plugin
- WordPress SEO Basics
- WordPress Dashboard Guide
- WordPress Categories And Tags
- WordPress SEO Plugins
- WordPress Visibility Settings
- WordPress Themes
- How To Manage Plugins In WordPress
- How To Manage Menus In WordPress
- How To Manage Widgets On WordPress
- How To Insert Links On WordPress Blog Posts
- How To Manage Comments On WordPress
- How To Embed YouTube Videos On WordPress
- How To Upload And Install Media On WordPress
- How To Create A WordPress Category
- WordPress Permalink Settings
Other Online Art Gallery Options
You will have a few different options when it comes to developing an online art gallery if you are not ready to build your own yet.
The first option is to use a company that provides ready to use templates for artists. These are known as Third-Party Websites.
That means you pay to use their services.
There are limits to what you will be able to do with a Third-Party website, so if you are interested in a particular look and feel I would recommend building a WordPress site.
Popular Third-Part Sites for Artists
Shopify – eCommerce Solution
Artist.com – Original art and Prints
Etsy – Original art and art prints
UGallery – Original art and commissioned art
Faso – Original art
Saatchi Art – Original art and art prints
Artfinder – Original art and limited edition prints
Fine Art America – Original art and art prints
Artplode – Original art and art prints
ArtPal – Original art and art prints
These are a few of the most popular third-party sites for artists.
You might also want to consider starting an Etsy shop if you are just starting out.
It is free to open an Etsy shop and the listing and selling fees are very reasonable.
Starting an Etsy shop is easy with my How to Open An Etsy Shop video Tutorial. You can have your shop up and running with art listings in just minutes.
Are you selling prints online for extra income?
Printful makes it easy to sell prints of your original artwork on Etsy and WordPress websites.
Related Post - How To Sell Art Prints On Etsy With PrintfulOne major challenge that artists face is exposure.Click To Tweet
Social Networking Sites
Now that you have a platform where people can view and purchase your artwork, it is time to talk about how you can expand your online presence so people know you have a website.
Social media platforms are a great way to expand your online presence and best of all, social media is free.
There is no better way to get your name out there and known than to interact with other artists and potential customers on social media platforms like Instagram, Facebook, and Twitter.
With so many different social media networks available, deciding on what one to use could be challenging.
Ultimately you want to focus on just a couple that gives you the best results.
When I talk about results I am talking about ROI (Return on Investment).
You want to spend time on sites that are making you the most money.
Having more "likes" might be good for the ego but they will not pay the bills.
The problem is, when you are first starting, you do not know what site will work best for you.
Trying different sites and assessing the outcome will be the only way to determine which ones will be your main focus and which ones you spend less time on.
To start you might want to consider starting with the top social media sites. These networks have the most traffic, so it is safe to say that some of your audience will be on them.Building an online presence is not easy and takes a lot of work, but it can be done.Click To Tweet
Top Social Media Networks:
With over one billion active users you might want to start with Facebook.
You can easily showcase your art and build brand awareness on Facebook by creating a Facebook fan page.
If you are planning on selling your art on Facebook, you will need to have a Facebook Business Page.
It is against Facebook's policies to sell products on a personal page and you could have your page shut down.
These articles will help you to start and get the most from your Facebook Page.
- How to Create a Facebook Fan Page Step by Step
- Clickable Facebook Cover Photo Drives Traffic
- How to Use Facebook Insights To Reach Your Audience
- How to Sell Products on Facebook Selling Art Strategies
- 7 Facebook Marketing Tips Artist Need to Know
These eBooks will help you get started on developing a Facebook marketing strategy for your art business.
- Facebook Marketing - Brian Carter & Justin Levy
- Facebook Marketing - Chris Treadaway & Mari Smith
- Building Your Business with Twitter, Facebook, and Pinterest - David Souza
- Facebook Marketing - Thomas Kober
Instagram is becoming more popular and marketers are starting to take advantage of the traffic Instagram is generating.
You will need to develop a different art marketing strategy using Instagram. Instagram has limited text and you can not include links in the posts.
Even though it is different, you can still build a large following using Instagram the right way.
Here are some articles that will help get you started.
- How to Sell Art on Instagram Best Strategies
- How to Add Multiple Images to Instagram Posts - Art Marketing
- 5 Apps for Your Instagram Art Marketing Strategy
- 2 Instagram Tools to Analyze Your Art Marketing Results
Are you interested in learning how to make the most out of your Instagram Marketing?
If you are, you will find these books very helpful.
- Boost Your Instagram - Faiz Aly
- Instagram Marketing - IntroBooks
- Instagram Marketing That Sells - Jose G. Lopez
- Instagram Power - Jason Miles
Pinterest is different from most other social networks because it is more like a search engine.
I have seen great results using Pinterest for my business.
In fact, Pinterest drives more traffic to my site than any other social media network including Facebook.
Here are some articles that will help you get started with Pinterest.
- Create a Pinterest Business Account Step by Step
- How To Create a Pinterest Board
- Build a Following on Pinterest Basics
- How to Sell on Pinterest Tips for Artists
You might want to consider reading these ebooks if you would like to learn more about selling your art with Pinterest.
- Building Your Business with Twitter, Facebook, and Pinterest - David Souza
- Pinterest Marketing - IntroBooks
- Pinterest Marketing - Jennifer Evans Cario
- Ultimate Guide to Pinterest for Business - Karen Leland
Social media networks are meant for people to engage and interact with others, not shop.
Do not make the same mistake many other artists are making by always focus on selling your products.
Provide valuable information your followers will love and engage with and focus on building a following.
You want your followers to know what is new in your company, but you also want them to get to know you as a person.
If you become personal you will build your buyer's trust and they will feel comfortable purchasing your art.
Keep all online presence clean and professional.
It is okay to joke with others and form bonds; however, you are representing your company in these networks, and you are a reflection of your business.
If you come across as rude or insulting, you will not likely be recommended by peers.
Keep your correspondence and status updates clean and professional.
Do not share too much of your personal life, either.
Everything that you do online that relates to your business should complement your mission and bran
Start An Art Blog To Expand Your Online Presence
If you are an expert in your industry or even if you simply have a lot of knowledge and experience, put this to use for your company. Yes, selling your art is business.
You have learned a lot about art throughout the years. You are an expert. Most artists feel uncomfortable saying that they have something of value to share with people. The truth is you do.
There are so many artists that would love to learn from you, just like you did by other artists.
Many people struggle with picking out the best accents for their homes.
You are an artist, you can teach them how to pick the best accents that would complement their home decor.
Writing blog posts will help you do just that.
Here are some articles about blogging you will not want to miss.
- Digital Content Marketing – What Artists Need to Know
- 5 Content Marketing Benefits for Artists
- 6 Content Marketing Strategy Basics Artists Must Know
- 6 Blogging Benefits You Can't Ignore
Because blogging is so important and it has helped my business so much, I wrote an ebook that will help you make the most of your time blogging.
Blogging is for the long-term.
The more you blog, the more traffic you will generate every year.
You will not see instant results like you will on social media, but those are short-lived.
A post you write today will generate traffic years from now.
Blogging is the best way for you to expand your online presence.
I will be the first to tell you, building an online presence is not easy and takes a lot of work. I will also tell you that challenging work pays off. The people who work the hardest will be on top.
With over fifteen years of experience selling and marketing online, I have learned to stop spinning my wheels. What I mean is to only focus on what is working for you.
You will have to try different ideas to see what will give you the best results, but once you notice something working, hold on to it and do not let go.
Another thing I have learned is to stick with the basics and build a solid foundation.
Blogging works, do it.
Social media works, use it.
Everything you do should be to compliment your brand.
Everything you do online should drive traffic to your online art gallery where people can see your art and buy it.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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