Thousands of artists are searching for selling art online strategies every month to build a successful art business.
But many of them are on the verge of giving up because they are tired of implementing strategies that are producing little or no results.
There’s no doubt that selling art online is a booming business, but how can you build a thriving fin art business with so much competition?
In this post, I am not going to talk about art marketing strategies that come and go. Instead, I am going to talk about strategies that you will be using for your entire art career.
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Selling Art Online Strategies
Even though art sales continue to climb thanks to online shopping, so many artists still find it difficult to support themselves selling art.
Most artists I am in contact with need to supplement their income with other jobs that relate to art or working at a job that has nothing to do with art.
Like anything in life, there are pros and cons with opening an online store.
The internet has made it possible for artists and crafters to generate an income from their skills.
However, with all of the resources at your fingertips comes a tremendous amount of competition.
Art collectors are no longer limited to purchasing fine art at local art galleries or craft shows.
Just scroll through Instagram, Facebook, or Pinterest, and you will see hundreds or even thousands of beautiful artwork from artists around the world.
The question is why dome some artists fail while others build a thriving business?
The answer is more straight forward than you might think.
Successful artists know how to build an online presence by creating a brand that separates themselves from all of the other artists selling art online.
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5 Selling Art Online Strategies That Work
Below are five strategies that I have been using for the past fifteen years.
I do want to mention that it takes a lot of work and patience to build a brand and a following online.
As long as you are consistent with your efforts you too will be successful at selling your own art and driving new art buyers to your online art gallery.
Develop A Brand
The first of the 5 selling art online strategies I would like to talk about is building a brand.
Every successful business large or small has built a brand that separates themselves from their competition.
As an artist, you will have to do the same. The difference between you and businesses like Nike or Coke is that you will also be branding yourself personally as an artist.
This is what will separate you from all of the other artists that are selling art online.
You want people to be able to identify you as well as your artwork on social media networks, YouTube videos, and in search results.
Related Post: Art Branding Basics Increase your Art Sales
First impressions can be extremely powerful and influential, and brands are usually the first impressions that people get of an artist in today’s industry, which is why it’s vital for them to be compelling, appealing, and an accurate representation of the messages and goals that that artist represents. (Source: Kismet Thoughts)
The first step you will want to take is to take a look at your competition.
See how they are branding their online website and social media accounts.
Go to KeySearch and type in your website URL
Scroll down to Top Competitors.
A list of your top competitors will be displayed.
Click View Competitors for a list of your top 20 competitors.
Click on each link to take a look at what your competition is doing and discover what you can do better to build a robust online presence.
Speak For Your Art
People purchase art because it reflects who they are and what they believe in.
The art they purchase might remind them of a special time in their life. Art creates a unique feeling to every viewer. It might motivate, inspire, or spark a memory.
After you have finished creating your art your job will be to connect people to your artwork.
The next step is to tell the story behind your artwork. Everyone enjoys a story they can connect with.
You can easily turn a potential buyer into a loyal collector of your art by telling them a story that describes your art.
People remember stories that make them feel a certain way either positive or negative.
Think about it, there are billions of images available online that people will see and forget.
A story behind an image is what will have a person remember what they saw and have them join your list so they can see your newest pieces.
For more information about writing art descriptions visit Effective Tips On Writing Art Descriptions That Sell.
Pick The Right Platform
If you are trying to build a presence online you will want to pick the best platform for your brand.
Related Post: 16 Best Websites To Sell Art Online
If you are just starting out you will want to plan before you jump into an e-commerce platform. The choice you make could either help to build your brand or harm it.
I recommend to artists I coach to start with a platform like Etsy.
Etsy is relatively inexpensive to operate and userfriendly. New artists will have an opportunity to learn how to build a shop, photograph their art, and promote their work.
Related Post: How to build an Etsy Shop.
While you are working on the essentials of operating an online art gallery, you will want to build a WordPress website for your art business.
There are thousands of free and premium plugins and themes from companies like Studio Themes, that will make it easy for you to build a unique and professional artist website.
Building a WordPress site is as easy as operating an Etsy store; the only difference is that you will own and have total control of your WordPress site.
To get started, go to BlueHost to purchase your domain name and hosting, and with a couple of clicks, you will have your online website up and running.
Below are some courses I created to help you learn WordPress for when you are ready.
Photographing And Pricing Your Art
The next thing I would like to talk about is the importance of photographing your art and being consistent with your pricing.
First of all, if you share poor quality images of your art online, no one will purchase from you. You will not even be able to give your art away.
The first step in landing a sale online is to upload high-quality images that accurately represent your artwork.
Related Post: How to Photograph Art to Sell Online.
After you have learned the skill of taking great photographs of your art you will want to develop a pricing strategy.
Many artists hurt their brand because they do not take the time to plan ahead of time.
They change their prices on a regular basis and this only harms their brand.
Related Post: How to Price Art – Ultimate Art Pricing Guide.
One more thing before I let you go.
As you build your online art business you will realize there is a lot of work that is involved.
The work can become stressful and overwhelming or you can be organized and make the extra tasks manageable and stress-free.
There are only a few things you will need to focus on to become successful in selling your art online.
- Create Beautiful Art
- Build a Unique Brand
- Build Awareness
- Stay organized and focused
You might also be interested in:
- Best Way to Sell Art Online – Effective Strategies
- How to Find Your Target Audience in 3 Easy Steps
- How to Sell Art on Etsy and Make Money
- What is SEO – SEO Basics for Artists Selling Online
- How to Build An Artist Brand That Attracts Collectors