Are you interested in selling art online or selling your art locally? In this article, I will share with you 4 reasons you should be considering starting an artist blog today.
Selling your art is a business. You will need to think like a business owner. In fact, you will be a business owner.
It does not matter if you are looking to make extra spending money or create a career with your art. It becomes a business once you start selling your art.
You will need to think of the best paths you will need to take to grow your art business. You will want to think of cost efficient solutions. You will want to think of art marketing strategies. There are many areas that you will need to plan out to become successful and having an artist blog is one of them.
Why You Should Have An Artist Blog
4 Reasons Why You Should Have An Artist Blog
- You own it
You own it
If you start an artist blog, it is yours. You will be able to make all of the decisions for the blog.
You will be able to brand it the way you envision it to be. You will be in control of the content, the colors, and the layout.
You will also be able to sell and showcase your art on your blog.
You will be able to share the latest news about you and your art business.
If you depend on social media sites, you are not in control of your listings. Your posts will have a short lifespan. Most posts have a lifespan of twenty-four hours on social media platforms. Your posts will be limited to the amount people it reaches depending on the algorithm of the particular social media site you are working on.
For example, posts from your Fan Page on Facebook will reach about 8 out of 100 fans (if you are lucky). You can pay for extra traffic, but you will need to decide if that is worth the money invested. If you pay for extra exposure and you only receive likes on the posts, you would be throwing your money away.
Social media sites are a great place to build relationships with your audience and are a great tool for your art marketing plan, but you need to focus on other areas as well.
The difference between social media sites and artist blogs are blog posts will always be available for anyone to view online. Your audience will be able to search for your content on search engines for as long as you have them published. They will never disappear as they do on social media sites.
The lifespan for a Facebook newsfeed is four hours (as of 2015), the lifespan for your blog post is until you delete it. Blogs are a very powerful tool for your art business.
If you have an artist blog that you self-host like WordPress, you will have total control of the look and feel of your blog.
You will be able to choose a theme that will best suit your business. Themes are the layouts for the blog, and most of them can be customized.
For more information on Themes read How to Brand you Art Blog with Themes.
Think of all of the possibilities that you will have. It is like having a store without all of the costs and will also be seen worldwide.
You will have total control of your artist blog.
Here are some of the things you will be able to customize:
- Email opt-in forms
- Shopping cart
The only thing that will hold you back is your imagination.
Collecting emails are essential for the success of your art business. With an artist blog, you can ask for your readers to join your newsletter. When they sign up, you will have their contact information.
This will allow you to keep in touch with your followers and keep them updated on important subjects about your business.
Let’s say that Facebook is no longer around. All of the people that followed you are now gone. You will have no way of contacting them.
With an artist blog will always have the ability to connect with your fan base.
Here are some articles to help you build your email list:
- 7 Email Contact List Benefits for Artists
- 7 Email Services for the Online Artist
- Email List Building Basics
- Best Places to Add an Email Opt-in on Your WordPress Blog
- 4 Email Opt-in Plugins for WordPress
I hear many successful artists say, “I wish I started an email list sooner in my career.”
Don’t underestimate the power of an email list. Your email list will be the most valuable aspect of your business.
With your artist blog, you will be able to write about topics that interest your readers without being limited to a particular amount of text. Some social media sites limit the amount of text a post can have. A limit on the text you can use, could make it difficult for you to get your point across.
Writing articles about the subjects that you are an expert in will increase your credibility as an artist. People will start to go to you for information on topics they are trying to learn more about. Providing value for your readers is a quick way for you to build their trust. When your audience trusts you they will be more willing to purchase your art and share your business with people they know.
To sum it up
An artist blog is an inexpensive cost that will actively enhance your business if you put the time and effort into it.
Like anything in life, the more effort you put into something, the more you will get out of it.
What are your thoughts about an artist blog?
- 7 Features Every Blog Needs
- How Consistent Blogging Increases SEO Efforts
- Build an Audience for your Blog
Content Inc. (affiliate link) by Joe Pulizzi
Content Marketing Basics Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing Basics Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
Complete the course at your own pace. The material will always be available for you to go back to.
To find out more visit, Content Marketing Basics Course.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
Are You Struggling with Your Writing Skills?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.