Are you wondering why nobody is buying your art from your artist website? In this post, you will discover 4 mistakes artists make on their website that could be affecting their sales.
4 Mistakes Artists Make On Their Website
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Learning how to make an artist website is the first step an artist takes when they decide they want to sell original art online.
The second step is to learn what makes a good artist website that will inspire visitors to purchase your products.
The best way to learn what makes a good artist website is by studying what other people are doing.
Try to implement the strategies that have been proven to work for them and do not repeat their mistakes.
Start by doing a search for Fine Artist Websites or Best Artist Websites 2017 (or the present year).
The sites that your research does not have to be from artists who create the same style of art you create.
Learn from all creative people who are trying to sell their products online.
In this post, I have narrowed down 4 mistakes artists make on their website that affect their sales.
It is safe to say that if a marketing plan is not working for other artists it will not work for you.
Go throw the 4 mistakes outlined below and make any necessary adjustments to your artist website.
Before we talk about the 4 mistakes artists make on their website lets talk about what really matters.
The most important thing that will affect your sales is traffic.
Your focus should be learning how to drive traffic to your site.
You can not sell your art if no one visits your artist website.
How do you drive traffic to your artist website?
Content is what will drive traffic to your site. The web is built off of content and if you want people to know that you exist you will have to produce a lot of content that people will be interested in.
Does your website have an artist blog?
Your blog will be the fuel that drives your target audience (people who are interested in your artistic style) to your website.
I will be the first one to tell you that it will take time for your art blog to grow but with hard work, you will see some eye-opening results. To put it in perspective within two years my bog was receiving over 50,000 unique monthly page views which increased my sales.
Would you be happy having 50,000 unique page view a month with an increase in sales?
If you are not familiar with content marketing (blogging) you might want to consider taking the 28 Day Blogging Challenge for Visual Artists.
I share with you all of the strategies that I have found to produce real results and put them all into an easy to follow eBook.
Now that your artist website is generating traffic let’s take a look at 4 mistakes artists make on their website that could be preventing them from landing a sale.
Mistakes Artists Make On Their Website
Before we get started I would like to mention that there are numerous factors that will affect the outcome of an artists website.
Here are some of the common factors you will encounter:
- Time management
- A/B testing
- Social media marketing
- Email marketing
The list above will affect your sales but there are 4 areas you can work on that will increase the chance of you landing more sales immediately.
Artist Website Design
Let’s start with the obvious, making it easy for your visitors to see your artwork.
If you want to sell original art online, you have to make it easy for people to see your artwork.
How can you expect to sell original art if no one knows it exists?
People who land on your site should immediately know you are an artist and they should have an understanding of what style of artwork you create.
- Are you a painter?
- Do you use oils paints, acrylics or watercolors?
- Do you create drawings?
- Do you use graphite or colored pencils?
- Are you a photographer?
- What is your specialty and what are your selling?
Take advantage of all the real estate your site offers and showcase your artwork on every page.
If your site or theme is outdated you might want to consider purchasing a premium theme for your art business.
StudioPress Themes for WordPress (affiliate link) makes it easy to create professional looking websites for artists.
StudioPress offers a large variety of themes that will make it easy to build a professional brand and properly showcase your artwork.
It has been proven that images increase blog engagement and shares.
If images help blog posts reach more people why not use images of your art for your blog posts?
This will be a great opportunity to share your art as long as it compliments the content you are writing.
I have seen many artists take advantage of this real estate however they do not include their name or the title of the piece. If I did not know the artist personally I would have never known that I was looking at their work.
Always include your name, title of the art and a link to where a viewer can make a purchase to every image of the artwork you are showcasing.
Make it easy for someone to make an impulse purchase. Most people will not spend the extra time to find out if the art they are looking at is for sale.
Include Prices For Your Art
If you want to sell original art online, post your prices.
Prices tell the readers that the artwork they are looking at is available for purchase.
Just because your artwork is being displayed on your artist website does not mean that people will know they can purchase it. They might not even know you have created it unless you specify you are the artist.
Keep in mind that people do not know you are an artist when they first visit your site.
What makes a good art website is art, prices and a way to make a purchase.
Buy Now Links
Have you ever visited a site and discover a product you would like to purchase but you can not find a way to pay for it?
I have seen so many artists list prices for their artwork but they do not include a way to make a purchase.
Most people will get discouraged and leave a site before taking the time to learn how to purchase a product.
Make it easy for your viewers to purchase your art. Include a flashy buy it now button or a link to a page where they can make a purchase.
Don’t assume that people will take the time to call you or email you. Most people won’t.
Like I have said earlier, there are many variables that will affect your sales, however, if you focus on these basics you will be able to increase the odds of landing a sale immediately.
4 Mistakes Artists Make on Their Website Overview:
- Website Traffic
- Artist Website Design
- Credit Lines
- Include Prices of Your Art
- Buy Now Links
You might also be interested in:
- Digital Content Marketing – What Artists Need to Know
- 5 Easy Tips That Will Drive Traffic to Your Artist Website
- 7 Essential Tips on How to Sell Paintings Online
- 5 Colossal Mistakes Artists Make on Their Art Blog
- Best Tips for Starting a New Art Website
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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