Are you finding it difficult to rank high in Google’s search results? In this post, you will discover 4 effective tips for writing art blog posts that rank well so you can start generating more traffic to your art listings.
4 Effective Tips For Writing Art Blog Posts That Rank Well
I think that it is safe to say that most artists write art blog posts to build an online presence and to sell more art.
There might be a few artists who really enjoy writing but if I were to make a bet I would say that the majority of visual artists would rather be in the art studio creating art. This makes sense because we like to tell a story visually.
Why do artists spend so much time publishing blog posts if they do not enjoy writing?
The main reason is that you can not sell your art if no one knows you exist or have art for sale.
A content marketing strategy (blogging) will help you to build brand awareness to people around the world.
The more people who see your art the better your chance will be to sell your art.
Carolyn Edgecomb wrote an inspiring article explaining why business should blog.
Here are 5 statistics she shared:
1. 79% of online shoppers spend 50% of their shopping time researching products online. Source: HubSpot
2. 77% of Internet users read blogs. Source: The West Program
3. Internet users in the US spend 3x more time on blogs than they do on email. Source: HubSpot
4. 60% of marketers say blog content creation is their top inbound marketing priority. Source: HubSpot
5. 346 million people read blogs throughout the world. Adding a blog to your website attracts many of these readers. Source: The Future Buzz
You can read more by visiting Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time and Effort.
4 Effective Tips For Writing Art Blog Posts That Rank Well
There are many variables that determine a blog posts ranking.
Besides the thousands of different algorithms Google uses to determine a posts ranking, the algorithms are constantly changing.
Writing high-quality content is the best strategy for ranking higher in search results.
Below are 4 effective tips that will show you how to optimize blog posts for SEO.
Include Outbound Links In Your Art Blog Posts
The first tip I would like to talk about is including outbound links in your posts.
Outbound links are links that direct your reader to a different site or blog post.
Why should you include outbound links in your posts?
Google’s mission is to provide the best content available to its audience.
When you link to other reputable websites you are presenting more value to your readers because you are backing up your views.
Incorporating this strategy will have Google see you as an authority in your niche and start ranking your content higher in the search results.
Include Internal Links In Your Art Blog Posts
Internal links also play a role in how your blog posts are ranked.
Internal links are similar to outbound links and direct your readers t a different location.
The difference between the two is outbound links direct your readers to a different site and internal links direct your reader to a different post on your site.
Inserting Internal links into your posts will help you in two ways.
First, you will be providing extra value for your readers. If your audience is looking for more detail on a particular topic they can click on the link and get more information.
The second benefit is that internal links allow Google to create a clearer site map of the content that your artist blog offers.
Incorporating an internal and outbound link strategy will help you to rank higher in the search results.
Focus On Pillar Content
A Pillar post is a comprehensive resource post or page that covers a particular topic.
Pillar posts tend to be longer due to the amount of detail required to write the post.
Studies have shown that the posts that rank in the top three have an average word count of 2,000 words or more.
There is no guarantee that a 2,000-word post will rank number one. If it was that easy everyone will be writing posts with 2,000 words.
Even though there is no guarantee that longer texted posts will rank number one, providing in-depth content with links that support your thoughts will help your pages to rank higher.
There will be times when a post will only require 300 words to get your point across and that is fine. Do not add extra fluff just to increase your posts word count. This tactic will often frustrate your readers.
The goal is to write content so your readers will want to return frequently.
- Art Marketing Basics: Pillar Content Generates Traffic
- How to Write Pillar Content and Why it is Important for Artists
- How To Increase Art Sales With Great Pillar Content
Focus On Long-Tail Keywords For Your Art Blog Posts
Long-tail keywords are keyword phrases that focus on a core keyword.
For example “original oil paintings for sale” would be a long-tailed keyword for “oil paintings”.
A couple of the benefits of long-tail keywords are:
- Less competition
- Highly targeted phrases
It is important to not overuse keywords or keyword phrases in your post. This is known as keyword stuffing and Google frowns on it.
Your best bet is to write with your readers in mind and incorporate keywords when it is appropriate.
- How to Improve Your SEO with Gary Hughes
- WordPress SEO Basics eBook
- Optimize Art Blog Posts for Search eBook
Tools To Make Your Writing Tasks Easier
Ferry Vermeulen asked over 80 Techcomm experts what their technical writing tools were.
The information Ferry gathered will help you to make a better decision on what writing tools will make your job easier.
You can read Ferry’s article by visiting Technical Writing Tools: The Ultimate Choice of 83 Experts (2018 UPDATE)
There are many jobs you will have to complete during the week.
The good news is that there are many helpful tools to make the jobs a little easier.
Your artist blog will be the fuel that drives traffic to your art listings.
Ranking well will receive more clicks.
Take the time to learn how to write posts that will rank higher in the search results.
4 effective tips for writing art blog posts that rank well overview:
- Include outbound links in your art blog posts
- Include inbound links in your art blog posts
- Focus on pillar content
- Focus on long-tail keywords in your art blog posts
You might also be interested in:
- How to Create an Artist Blog That Generates Passive Income
- How to Use Keywords Effectively in Art Blog Posts
- 5 Reasons Artists Should Blog
- Why Consistent Blogging Drives More Traffic to Your Artist Blog
- Be More Productive on Your Art Blog by Reducing Time on Social Media
28 Day Blogging Challenge for Visual Artists
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