Are you finding it difficult to rank high in Google’s search results?
Blogging is a great way to drive traffic to a website, and businesses small and large are taking advantage of this digital marketing strategy.
The challenge many businesses have is writing blogs that people are interested in reading and rank well in search results.
In this post, you will discover 4 practical tips for writing art blog posts that rank well so you can start generating more traffic to your art listings.
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Why Artists Should Start A Blog
It is safe to say that most artists write art blog posts to build an online presence and sell more art.
A few artists might enjoy writing, but it is safe to say that most visual artists would rather be in the art studio creating art.
Why do artists spend so much time publishing blog posts if they do not enjoy writing?
The main reason is that artists can not sell their art online if no one knows they have an online gallery.
A content marketing strategy (blogging) helps creative minds build brand awareness online.
The more people who see their art, the better the chance will be to sell their art.
Carolyn Edgecomb wrote an inspiring article explaining why a business should blog.
Here are 5 statistics she shared:
1. 79% of online shoppers spend 50% of their shopping time researching products online. Source: HubSpot
2. 77% of Internet users read blogs. Source: The West Program
3. Internet users in the US spend 3x more time on blogs than they do on email. Source: HubSpot
4. 60% of marketers say blog content creation is their top inbound marketing priority. Source: HubSpot
5. 346 million people read blogs throughout the world. Adding a blog to your website attracts many of these readers. Source: The Future Buzz
You can read more by visiting Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time and Effort.
How To Start A Blog
Starting a blog is as easy as creating a Facebook account. The first step is to decide what blogging platform you will want to use for your art business. Then all you have to do is create an account and start writing.
To learn more visit, How To Start An Art Blog That Sells Art.
4 Effective Tips For Writing Art Blog Posts That Rank Well
Many variables determine a blog post’s ranking.
Besides the thousands of algorithms Google uses to determine a post’s ranking, the algorithms are constantly changing.
Writing high-quality content is the best strategy for ranking higher in search results.
Below are four practical tips that will show you how to optimize blog posts for SEO.
Include Outbound Links In Your Art Blog Posts
The first tip is to include outbound links in your posts.
Outbound links are links that direct your reader to a different site or blog post.
Why should you include outbound links in your posts?
Google’s mission is to provide the best content available to its audience.
When you link to other reputable websites, you present more value to your readers.
Incorporating this strategy will have Google see you as an authority in your niche and start ranking your content higher in the search results.
The objective for writing blogs that rank high in search is to create detailed posts about a specific topic. Adding outbound links will provide more information about a topic which will help your art blog to rank higher.
If you find it challenging to write detailed articles, check out these online video tutorials:
Include Internal Links In Your Art Blog Posts
Internal links also play a role in how your blog posts are ranked.
Internal links are similar to outbound links and direct your readers to a different location.
The difference is that outbound links direct your readers to a different site, and internal links direct your reader to another post on your site.
Inserting Internal links into your posts will help you in two ways.
First, you will be providing extra value for your readers. If your audience is looking for more detail on a particular topic, they can click on the link and get more information.
The second benefit is that internal links allow Google to create a more precise site map of the content that your artist blog offers.
Incorporating an internal and outbound link strategy will help you to rank higher in the search results.
Focus On Pillar Content
A Pillar post is a comprehensive resource post or page that covers a particular topic.
Pillar posts tend to be longer due to the amount of detail required to write the post.
Studies have shown that posts in the top three have an average word count of 2,000 words or more.
There is no guarantee that a 2,000-word post will rank number one. If it were that easy, everyone would be writing posts with 2,000 words.
Even though there is no guarantee that longer texted posts will rank number one, providing in-depth content with links that support your thoughts will help your pages to rank higher.
There will be times when a post will only require 300 words to get your point across, and that is fine. Do not add extra fluff to increase your post’s, word count. This tactic will often frustrate your readers.
The goal is to write content, so your readers will want to return frequently.
- Art Marketing Basics: Pillar Content Generates Traffic
- How to Write Pillar Content and Why it is Important for Artists
- How To Increase Art Sales With Great Pillar Content
Focus On Long-Tail Keywords For Your Art Blog Posts
Long-tail keywords are keyword phrases that focus on a core keyword.
For example, “original oil paintings for sale” would be a long-tailed keyword for “oil paintings.”
A couple of the benefits of long-tail keywords are:
- Less competition
- Highly targeted phrases
It is essential not to overuse keywords or keyword phrases in your post. This is known as keyword stuffing, and Google frowns on it.
Your best bet is to write with your readers in mind and incorporate keywords when it is appropriate.
- How to Improve Your SEO with Gary Hughes
- WordPress SEO Basics eBook
- Optimize Art Blog Posts for Search eBook
Tools To Make Your Writing Tasks Easier
Ferry Vermeulen asked over 80 Techcomm experts what their technical writing tools were.
The information Ferry gathered will help you decide what writing tools will make your job easier.
You can read Ferry’s article by visiting Technical Writing Tools: The Ultimate Choice of 83 Experts (2018 UPDATE)
Final Thoughts On Writing Blog Posts That Rank:
Your artist blog will be the fuel that drives traffic to your art listings.
Ranking well will receive more clicks.
Take the time to learn how to write posts that will rank higher in the search results.
Four effective tips for writing art blog posts that rank well overview:
- Include outbound links in your art blog posts
- Include inbound links in your art blog posts
- Focus on pillar content
- Focus on long-tail keywords in your art blog posts
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