Have you decided to start selling art online? In this post, I am going to share with you 4 artist websites you should see before your set up your site.
Artist Websites You Should See
If you are ready to start selling your art online and are interested in building an artist website, you should research other artist’s websites first so you can have an idea of what you like and what you don’t like.
A successful website starts with a vision and a plan.
Before you can develop a plan, you need to know what your options are. This can be done by looking at other successful websites.
Anyone can build professional websites with WordPress. A blog or website could be live in just a few minutes. All you need to do is purchase hosting and a domain name.
If you decide to use HostGator or Blue Host for your hosting and domain name you will find it even easier to set up a WordPress site. They have a quick WordPress Setup option that will walk you through the entire process.
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Starting a website is the easy part. The design of your site will take some planning.
Take the time to research other artist’s websites and develop a plan. You will save a tremendous amount of time and headaches revising your site in the future.
4 Amazing Artist Websites
There are thousands of artist’s websites that are live on the internet. Some of them are jaw dropping while others need some help.
I am constantly researching artist’s websites so I can help you to make the best decisions for your online art business.
Here are 4 amazing artist websites that I came across and wanted to share with you. They are not ranked in any specific order.
Ann’s artist website is very clean and simple with a great tagline “savor the colors of the moment”.
Ann’s design makes it easy for her audience to navigate to different areas of her site.
Notice how many categories she is displaying. There are only three parent categories but she is taking advantage of child categories.
Ann sells her original artwork as well as prints of her art directly on her site. She takes advantage of utilizing several different images of her work and the description is clear and to the point.
At the bottom of her home page, there is a way for people to contact her, share her site and join her email the list.
Visit Ann’s site – ANNREA
Kelly is a success story and an inspiration for young artists starting to sell art online. She has built a very successful art business in a very short amount of time.
Let’s first look at her beautiful homepage filled with warm inviting colors and a tagline that tells a story, “let art out, let love in”.
The top menu bar has social share buttons, My Story, Contact and Student Access.
Her second menu bar is well thought out. She starts off with a “New Here” link for here new audience, followed by E-courses, Art shop, Books, Podcast, and Blog. You can easily see she has mastered the art of marketing.
Visit Kelly’s site – kellyraeroberts.com
The next artist’s website I would like to share with you is Erika Farkas’s
This is a unique website and well thought out. I hope to someday have a chance to talk with Erika about how she designed her site.
Her artist website has a dark background that enhances her graphite and pastel artwork.
What I like most about her site is that you keep scrolling down to find all the information you would need to know about Erika. It has a Facebook newsfeed feel but better.
There is a floating menu bar that stays at the top of the page with links to Home, Bio, Realistic Works, Surreal Works, Abstract Works, Exhibits, Commissions, Shop, and Contact.
Visit Erika’s website – erikafarkas.com
Kathleen offers her original oil paintings for sale along with commissions.
The top section clearly shows what the site offers. The top menu includes links to Home, Paintings, Commissions, Blog, About and Contact.
Under the header is a large image showcasing one of her paintings with information about Kathleen’s paintings.
On the home page, a new visitor can see Kathleen’s art as well as start to feel connected to her. This is a great way to start building a potential buyers trust.
As you continue to scroll down you will see two more paintings that showcase two categories, landscape oil paintings, and figure oil paintings.
Under that is a section that showcases Kathleen’s newest paintings.
Visit Kathleen’s website – kathleenmrobison.com
There are many great artist websites online for you to look at and learn from.
Take some time and search for other artists online and learn how they have built their online art business.
What an Artist Website Needs
You will have many different options to choose from when you are building your artist website.
There is no one way that will work for all artists, however, there are some common practices that you will want to follow.
Easy to Navigate – You will notice that some sites you research will be too cluttered and confusing. They will be hard to navigate and do not give a clear picture of what the site is about.
Make it easy for your new visitors to understand what your site is about and make it easy for them to find the information they are looking for.
Every page should link back to the main pages of your site like the home page, gallery, about section, contact, and purchase information page.
Main Menu Options
Main menu options are links that direct your audience to a specific area of your site.
Many artists make the mistake of having too many different menu options. Having too many menu options you will increase the chance of overwhelming your audience. This increases the odds of them leaving your site without finding what they were looking for. Bottom line, you will be losing sales.
Before you just start creating menus, write down your goals and mission. Create categories that complement your goals.
Main Menu Categories an Artist Website Should Have
Gallery Link – Your online gallery will be your money maker. This is where people will be able to view your art and have the option to purchase.
You can add dropdown options to showcase specific subjects you create like portfolios, landscape, and wildlife. Dropdown menus will make it easier for your audience to find what they are looking for.
Purchasing FAQ Link – Having a FAQ section will save you a ton of time in the long run. You will not have to answer the same questions multiple times.
Providing detailed information on your policies and FAQ will help you to land more sales because your audience will know exactly what to expect if they decide to make a purchase.
About the Art Link – This is where you will provide your Artist Statement and Mission Statement.
About the Artist Link – This is where you will provide your Bio and any awards you might have.
Contact Link – Make it easy for people to contact you with any questions they might have. (You will notice that you will not have as many questions emailed to you if you have a FAQ link.)
All the art you are showcasing should have a description. You will not be able to share your story face to face with a potential buyer. The art description is for you to be able to tell the story behind your art.
Art Sections (Groups)
Organize your art into sections or groups. Showing too many kinds of art together will become overwhelming to a shopper.
Think of your site like a gallery or museum, display similar art together. Each group should have its own group or category (dropdown).
Creating extra categories will also help you with SEO (Search Engine Optimization). Providing art descriptions and specific categories for your art will also help your site to rank higher in Google’s search.
Your website will be your pride and joy. Enhance your art and take the time to build a beautiful artist website. Your site will be the first impression of your brand.
Learn from other artist websites. If you have any questions, reach out to them. They are artists just like you. I am sure most of them would be more than happy to help you in any way they can.
You might also be interested in:
- Digital Content Marketing – What Artists Need to Know
- 7 Essential Tips on How to Sell Paintings Online
- What You Need to Know to Start an Online Art Website
- 7 Useful Content Marketing for Artists Tips
- Keywords 101 – Generate Traffic to Your Art Gallery
Graphite Drawing by Dave Nevue
Grow Your Online Art Business:
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.