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Are you writing blog posts to generate traffic to your online art gallery? The mission for artists writing blog posts is to draw people to their art listings. The ultimate goal is to have the readers coming back for more so they will purchase products. In this post, I am going to highlight 3 ways to write better art blog posts so you will attract your target audience and have them become collectors of your artwork.
3 Ways To Write Better Art Blog Posts
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Do you find it difficult to sit down and write art blog posts?
Maybe it is difficult for you to think of art blog topics to write about or coming up with unique blog ideas.
Or maybe you just find it difficult to write.
In the begging, I did too.
Writing never came easy to me and I can still remember sitting in front of a blank screen for minutes on end trying to think of things to write about.
The only thing that kept me motivated was that I wanted to sell my art.
I have been selling art for over 15 years and online marketing has changed drastically.
When I started all I had to do was write a landing page (a page where a person visits to make a purchase) with a few sentences describing the art I was showcasing and add in a few keywords.
That was it.
Then Facebook and Twitter came along and thousands of artists realized it was possible to sell their artwork online.
The competition became fierce and Google’s algorithm changed.
The only way for me to continue to sell art online and build my audience was to start implementing a content marketing strategy (blogging) so people could find me in the search results.
So I did what I had to do and I learned how to write blog posts that would attract my target audience (people who are interested in my artistic style) and have them wanting to come back for more.
If you have a difficult time writing, I highly recommend investing in some courses to help you write more effectively. Your online art business depends on it.
How to Write a Blog Post That Drives Traffic with Darren Murph (affiliate link)
How To Write An Art Blog
Writing a perfect art blog post that will attract your target audience and have them returning on a regular basis is a skill that can be learned.
Yes, writing is a skill that can be learned just like painting, drawing or play a musical instrument.
The more you write the better you will become.
The main thing you have to think about when you are writing your art blog post is getting your point across.
That is really all it is.
You are not writing a Steven King’s novel, you are just writing about something you have a passion for.
Below are three steps you can take that will help make the writing process easier for you.
Art Topics To Write About
Before you can start to write interesting posts you will need to know what you are going to be writing about.
If you sit down at the computer with no idea of what you will be writing about, you will be wasting your time. You would be more productive turning off your computer and go into the studio.
To be more productive with your time, create a list of topics you would like to write about.
After you have a number of topics that you would like to write about put them on a calendar.
An editorial calendar is used by professional publishers and will help you stay focused on what you will be writing about. If it works for them, it will work for you.
Related Post: How To Create a Blog Editorial Calendar
Tips On How To Create A Topic List
Many artists struggle with their blog because they feel that they have nothing to say.
The truth is that the readers want to get to know you as an artist.
Art collectors want to learn more about the artists who created the artwork they admire.
Art topics to talk about:
- What is your passion for art?
- What inspired you to start creating art?
- Who inspires you?
- What style of art did you begin with?
- What path did you take to get to where you are now?
- What supplies do you use?
- Where do you get your supplies?
Answering the questions above will help get you started with your list.
For more blogging ideas visit 110 Art Blogging Ideas
Writing A Perfect Blog Post
Now that you have your list of ideas on your calendar it is time to start writing.
Did you ever notice that posts from your favorite blogs have a similar flow to them?
Below is an example of a way that you can structure your posts.
Images – are important to help make your posts more intriguing and will produce more engagement on your posts.
Introduction – The introduction is a brief paragraph that will describe what the body of the post will be about. This will determine if the reader will want to continue to read your post or move on.
Body – The body is your thoughts on the topic that you are writing about. A simple tip to make it easier for your readers to read is to break up your thoughts into smaller paragraphs.
Closing – The closing of your post should be a quick summary of what you discussed and a call to action.
This is just an example and you will want to adjust so it will complement your art business goals.
Do not spend too much time on this. Do not expect perfection, you will only be wasting your time.
The good news is that you can revise your blog posts at any time.
In time you will start to discover what resonates best with your audience. At that point, you can go back and revise your earlier posts so your site will have a similar look and feel.
Edit Before You Publish Your Blog Post
After you have finished writing your post, put it away for the day.
Go back to it the next day and reread your work.
With fresh eyes, you will be able to see mistakes that will need to be addressed before you publish your post to the world.
If it is possible, have someone else read the post before you publish. They might see some spelling or grammar issues that you have missed.
When you are finished proofreading your post hit publish.
To be able to write better art blog posts is easier than you might think. With a little practice, you will find that you will become quicker and better at writing your thoughts.
3 Ways To Write Better Art Blog Posts Overview:
- How To Write An Art Blog
- Art Topics To Write About
- Writing A Perfect Blog Post
- Edit Before You Publish Your Blog Post
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