Would you like to spend more time in the studio creating art? Would you like to spend less time on your computer marketing your artwork? In this post, I will share with you 3 helpful tips so you can write faster, and create better content that sells more art.
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3 Tips To Write Faster and Create Better Content That Sells More Art
Spending time on an art marketing strategy is imperative if you would like to sell your artwork or increase your art sales.
I know that for many artists, spending time marketing their art is as fun as going to the dentist, but if your goals are to sell products from home, you must spend time every week marketing your art.
There are billions of products listed for sale online and if you do not stay on top of your marketing game you will find yourself being passed by all of the other artists trying to sell their art online.
In 2017, an estimated 1.66 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. (Source: Statista)
So many artists ask me how they can start to sell art online and make money.
I explain to them to start with the basics. Once they have a solid foundation for their online art business everything else will be icing on the cake.
How to sell art online basics:
- Artist website to showcase art and sell art.
- An artist blog to generate organic traffic from search engines.
- Social media business accounts to build brand awareness.
- Email list to keep everyone up-to-date with news about the business.
These are the basics that will build a solid foundation for an online art business.
Sell Artwork Online
It is a very exciting time when you first start to sell your artwork.
The first craft show you sell your art at and building an artist website is an overwhelming feeling. This is something that you have dreamt of for years and the time has come. You are living your dreams.
Soon after the excitement wears off you soon realize there is a lot of work that is involved with selling art. Whether at a craft show or online, there is a lot of work to be done.
Today I would like to talk about selling art online.
As I have mentioned earlier you will need a place where you can showcase your art and a way to collect money for selling products.
You will also need to build brand awareness and this can be done via social media and an art blog.
The goal is to connect with people who are interested in your artistic style and entice them to join your email list.
It sounds simple so far doesn’t it?
So far it is simple.
Building a website is now easier than ever with hosting services like BlueHost and HostGator.
Creating newsletters has never been easier with the help of sites like AWeber.
Having a way for people to share your artwork on their favorite social media sites is easy with WordPress plugins like Social Warfare.
This is the point when the real work begins and many artists jump off the train.
There is a sense of instant gratification when you have your first item listed on your new artist’s website.
That feeling soon diminishes when you realize no one is visiting your new site.
Now is the time to roll up your sleeves and get to work.
People are not going to just visit your artist’s website. The truth is that they will not even know it exists. It is your job to introduce yourself to them.
You do this online by creating a digital content marketing strategy also known as blogging.
Yes blogging, you are going to have to write, write and write some more.
53% of marketers say blogging is their top content marketing priority. (Source: HubSpot)
Now that you know how selling art online works you might be asking yourself, “How is it possible to find time to write content for your art blog, social media accounts, and email list?”
It is easier than you might think. All you have to do is refurbish your blog posts.
If you spend time writing quality blog posts, the posts you publish will start to rank in the search results which will help people find your artist’s website.
The blog posts you write can be used for your social media site, email lists, and even videos.
Basically, you will be writing one post that will be shared on all of the other platforms you are marketing on.
In 2017, 66% of marketers reported using blogs in their social media content. (Source: Social Media Examiner)
To learn more about refurbishing content visit Refurbishing Top Content – Whiteboard Friday by Britney Muller
Now that you have a good idea of how blogging generates traffic to art websites I would like to share with you some tips that I have learned along the way that will have you saving time writing quality blog posts that will build your online following.
Find Your Best Time To Write
Have you noticed that you perform better at specific everyday jobs during different times of the day? You probably already do some jobs at the same time of the day without even thinking about it.
Those particular jobs have become a part of a daily habit for you.
You do them well because you do not have to think about it. You are on autopilot.
To write faster and create better content, you will want to find the best time for you to write.
Clear mind – When do you have a clear mind?
During the day, your mind will become filled with daily noise. You will need to focus on what needs to get done for your job and your family.
What is the time of the day that is best for you to free yourself from those distractions for a short period?
Your best time might be first thing in the morning, or maybe when everyone goes to bed.
Try several different times throughout the day to discover what works best for you.
When you find your best time, stick with it. Make that time part of your daily schedule for writing content that will help you to sell more art.
Focused – When are you the most focused?
Everyone is different. Some people can concentrate once they get out of bed. Other people can not say three words without their first cup of coffee (or fifth cup).
Find what the best time of the day is for you.
You will find that when you are focused, you will be able to write faster and create better content.
Fewer distractions – What part of the day do you have fewer distractions?
During the day, you can quickly find yourself being tugged from multiple directions. When is the calmest part of your day?
All you need is about thirty minutes. You will be surprised at how much you can accomplish in thirty minutes if you are not distracted.
It will take some trial and error for you to discover when the best time is for you to write. Keep in mind your goal. You want to be able to make the most of your time, creating quality content that will sell your artwork.
Answer these questions:
- When is your mind the clearest?
- When are you most focused?
- When do you have the least distractions?
The best-selling websites have been created by people who have learned how to market their products and be productive with their time.
Find A Quiet Space To Write
This is something that you will need to decide what will work best for you.
Some people can quickly find themselves getting distracted by noise. If this is you, you will need to find the quietest part of your home to sit and write.
If you are getting distracted, you will lose track of where you are in your article, your ideas can get lost, and it will take you much longer to finish a project.
Other people find that if it is to quit, they cannot concentrate. They work better with the television or radio on.
They need some white noise to keep their mind flowing.
Some people need to get out of their house for a period of time to get their writing done. You will see that Panera or Starbucks are the places where writers hang out to get their job done.
There is no right or wrong place for writers to write as long as they get the job done.
- Do I work better where it is quiet?
- Do I work better with the television or radio on?
- Do I need to go out of the house to get more work done?
Find what works best for you and start writing in an environment that is the most productive.
No Phone Or Social Media
There are a time and place for everything. Your phone and social media can eat up so much of your time if you are not careful.
Put your smartphone somewhere far away from your computer when you are writing.
Most of us have SmartPhones nowadays. You might not get a phone call that will distract you from your writing, but you can easily get distracted by the buzzes and dings from social media and email updates.
How many times have you heard the ding from your phone, stopped what you were doing, and check to see what it is? It is almost instant. Ding, check. Ding, check, and the day is gone.
Put the phone away. You will have time after you are done writing to check all of your updates.
Writing might be one of your least favorite jobs being an artist. However, if you want to sell your artwork, you need to create better content than your competition and promote it.
These three tips will help you make the most of your time so you can spend more time in the studio while selling more of what you create.
It does not matter if you want to sell art prints online or if you want to sell original art online, you must have people know you are an artist and you have products for sale. This is accomplished by learning how to market your artwork online.
Selling products online starts with learning how to better manage your time.
What are your thoughts? What works best for you for your writing?
Share your thoughts in the comment section below.
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