Note: This is a guest post by Nicole D.Garrison. Learn more about Nicole at the end of the post.
Social media is here to stay, so it’s not going anywhere anytime soon. It’s no longer a trend or a fad, but an integral part of our daily lives. If you don’t try to create a presence on social media, you’ll have only to lose. An artist that shares images and information about their work can increase their audience, not to mention reach numerous potential buyers. You can sell a great many pieces of art on Instagram alone by just sharing pictures of what you’ve done.
Social media is transforming the fine art experience. Likes, upvotes, and retweets have become common ways to win popularity. Unfortunately, artists have a hard time with social media. While for some it’s a salvation, for others it can be a curse. They give it their best efforts yet don’t get the results they anticipated. Well, social media can be a daunting place. If you don’t deliver relevant content, you can’t successfully build relationships. So, sit down and figure out an excellent content strategy.
3 Tips for Perfect SMM Content for Artists
1) Understand How Your Customer Moves from Awareness to Interest
Chances are that you’ve been told before that you’ve got a great deal of potential. You’re an emerging star among the artists. If you want to optimize your artistic presence in today’s challenging world, have high-quality posts on social media. Before you do anything else, find out who your audience is. It’s necessary to go beyond demographics, age, gender, and so on.
Very few customers stay in the sales funnel and make the transition from awareness to interest. This is where content comes into play. An artist must deliver a different marketing experience. The Internet has a lot of content, so the content you’re posting needs to be important or interesting enough.
Think about the world from your client’s perspective. Try to come up with an answer for each of the following questions:
- What do they think about when they research works of art?
- What helps them progress down the sales funnel?
- What’s the question they ask before making a purchase?
Example of Buyer Persona
Imagine the following scenario: Gary is an entrepreneur who prefers visual things. They need to see information to learn it. Gary is passionate about art, loving everything from drawing to photography. When making a decision about buying a product or a service, he searches with Google and social media. Gary likes to find information through Instagram posts or Pinterest infographics.
Now you know Gary’s thought process when buying a product. Artists with continued social media engagement have a better chance of being included in the buyer’s mental menu. Lester Skipworth, Social Media Marketing Director at SupremeDissertations, argues that “ in the interest stage, prospects may connect with you on social media, but they’ll certainly observe your activity. They don’t have any intention of following you.” If you want prospective buyers to move to the next stage, give them a reason to do that.
2) Let People Discover the Real You
People don’t make buying decisions based on the collection of fine art alone. They want to know everything about the artist. They want to know what makes them tick, so as to say. It’s a common thing among art collectors. Maybe you’ve included your bio on social media accounts. But do you really think that it’s enough? You should let others see who you really are. You’re an extraordinary person and it would be a shame to hide behind your creations. People deserve to know what artistic activities you’re engaged in.
Take photos every day and share them with the world. Instagram can help you with that. Fans will discover what you’re passionate about and what you do in your free time. Of course, it’s necessary to use relevant hashtags. If you’d rather make videos instead of writing content, share them on platforms like YouTube. You don’t need a professional camera to make high-quality videos. Your smartphone is enough. Last but not least, interact with social media influencers online. When they do respond, start a conversation about what you’re interested in.
3) Figure Out What to Write About
Social media is meant to call attention. Sure, but what do you do if your posts don’t stand out? well, you’ve got to change your strategy. You can share images of your work. Yes, but no matter how proud you’re feeling of yourself, don’t overdo it. You can extend your reach further by sharing text. The question now is: What should you write about? You can’t just simply throw content at the world. Great SMM content takes time and effort to craft.
You don’t always know what to say. Maybe not, but you do have an important point to make. And you can overcome this challenge. In addition to giving fans insight into your latest piece of art or sharing a picture of you in the studio, have beautiful blog posts with content that your audience will love. This will keep things going for your art business. Everything you post will sweep the audience off its feet.
These are the general rules for creating engaging artist content:
Get Started with Storytelling
If you wish to make a big impact, deliver your ideas in a way that evokes an emotional response. Stories grab the attention and capture the emotions of the mind. What’s more, people love stories. The likelihood is that you have one or two stories to tell. Perhaps you’ve never thought about writing yours down. There’s no better time than now to do it. If your stories aren’t extraordinarily long, you can spot grammar errors and so on. If they’re a little bit longer, make sure to edit and proofread your stories with web-based tools such as Ginger, WOWGrade, and Grammarly.
Build A Social Media Content Calendar
Now that you know what content will be successful, it’s time to build a calendar. Plan and schedule your content in advance to get the most out of your efforts. If you don’t have a clue on what social media platforms to post, perform an audit. This will tell you what content works well for a specific social network.
Write as Yourself
Are you thinking about using the 2nd person singular? Writing in the second person isn’t such a bad idea. However, it implies using all kinds of pronouns and it’s not suitable for this particular context. Since you’re talking about yourself, your experiences, your opinions, it’s best to use the 1st person singular. Basically, you write as yourself and encourage readers to engage with you on a personal level.
Taking everything into account, each piece of social media content that you craft represents a door for new opportunities. As an artist, you need to be on every social media platform there is and provide compelling content. Do your best to stand out from the crowd and get attention. You need to make an unforgettable impression.
Nicole D.Garrison is a content strategist, writer, and contributor at a number of platforms for marketing specialists. She is a dedicated and experienced author who pays particular attention to quality research. In her free time, Nicole is a passionate runner and a curious beekeeper. Moreover, she runs her own blog LiveInspiredMagazine.
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